Although the brand's goal surprised netizens, the unit price of customers is too high, and the future expansion environment changes rapidly, which is likely to have an impact on the brand's goal. Personally, I think it is more likely, but the brand needs to overcome development difficulties.

Every night, there will be shouts in the food street, the most striking of which is the barbecue stall. The average unit price of barbecue stalls tends to be stable, and even office workers and newcomers in the workplace can perfectly accept an occasional barbecue.

However, while burning, the unit price of customers is constantly adjusted, and 250 yuan is a watershed. While burning, I want to constantly show my brand strength and maintain a high customer list. However, residents' spending power is different, and blindly making a list of high-end customers may affect the attention of brands in second-and third-tier cities.

It is difficult for brands to set new goals. Under normal circumstances, most barbecue stall owners can only maintain one shop, mainly because barbecue is time-consuming and laborious. Barbecue shop owners must ensure the taste of food, so as to get a large number of repeat customers. Different kinds of barbecues have different prices. For example, the roast duck sausage that some people like to eat is ten yuan a string, which is economical and practical.

If a store doesn't gain popularity, it is even in the exploratory period of brand development. The unit price of a brand above 250 yuan is tantamount to bringing more difficult development opportunities for the brand. First of all, the popularity is not high, the return rate is not high, and the customer unit price is extremely high, which affects the store turnover. Secondly, only stores that show good development potential can welcome franchisees and chain stores. As a new brand, using the market is the key. Finally, the brand should be positioned reasonably, avoid aiming too high, and become a leading chain enterprise in the industry, or it will become a reality.

Generally speaking, the unit price of guests is on the one hand, and the taste of food and barbecue is on the other. Both are indispensable, and the affordable price is conducive to the brand to open the market. If the brand can't get a stable source of customers, but it still adopts a high-quality customer list, it is shooting itself in the foot.