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Under the craze of "camping", how can activists create a camping theme marketing activity?

In p>2122, the activity companies may not be crushed by the epidemic, but may also be cross-border competition in campsites. With the popularity of the outdoor trend camping life experience reality show IP, such as "Let's camp together", a "camping tide" began to set off. Recently, Ctrip released the 2122 "May Day Holiday Travel Trend Forecast Report". According to the data, the camping travel orders during the "May Day" holiday increased by five times compared with the Qingming holiday, and the average daily search volume of related keywords in the station increased by about one time in April. On the other hand, in the era of epidemic normalization, people have been trapped in fast-paced cities for a long time, and they are increasingly eager to get close to nature, and they are eager to breathe fresh air and relax in a place with green mountains and green waters. At the same time, a variety of "camping+"models are constantly emerging: "camp+car", "camp+sports", "camp+offline activities" and other integration methods, which make camping present diverse elements and become more and more hot. In fact, the combination of camping and offline activities began as early as a few years ago, and mainstream customers such as car companies and real estate companies will plan different camping theme activities according to customer group attributes. Now, the camping craze is coming, so let's take a look at what new creative ways to play in the camping+offline activity mode. 1. New BMWX3/ New BMWiX3 Camping Listing Conference Location: Fansensi Camp in Sichuan Tongdao crossed from the city to Shan Ye. In the natural beauty of Jinfeng Xiuling and Qingxi Bihe, impetuous hearts were calmed, leaving only pleasant holiday time. There are more than jobs in life, but also poems and distant places! Great x, great yourself! The launch conference of BMWX3/ new BMWiX3 camping is officially opened: you come to experience an amazing journey. The whole conference is mainly divided into six parts: exquisite tea break, listing release, camp dinner, bonfire party, deep test drive and outdoor experience. Only the senses take the lead, and the new BMWX3 multiple quality details delight the senses, making each journey more and more extraordinary. At the same time, according to the needs of activities, the camp area is divided into: dining area, accommodation area, tea break area, photography area, leisure and entertainment area and washing area. 2. azazel Deep Blue Series New Product Launch Venue: The site selection of StarField Star Camp in Shenzhen is very special, and it is no longer a boring hotel-style launch conference. In order to launch the azazel Deep Blue Series grandly, Gan Lu Group held a conference with great experience in StarField Star Camp. The sense of ceremony and atmosphere is instantly filled! LIVESHOW and LIVEBAND create a starry outdoor atmosphere. Good wine with music is simply to enjoy life. The scene created a unique "wild luxury" conference with the theme of blue starry sky. The activity deliberately chose to start in the evening, and the evening sky was dotted with rays of sunset clouds, which seemed to be making a final farewell to the noise of the day. Wandering around the camp in full of green, breathing freely and closing your eyes, everyone's thoughts and senses seem to have traveled to Chile 21,111 kilometers away, quietly waiting for the arrival of the starry sky overhead. In order to enhance the experience of the whole event, the organizer specially visited Li Xinyong, a well-known post-95 s travel blogger who has about 611,111 fans on social platforms. He started challenging travel at the age of 19 and has traveled all over 95 countries around the world, and has created many maverick travel works. At the scene, he shared the experience of traveling in Chile with all the guests. Accompanied by the trio of food, wine, music and bonfire, this conference with the theme of wild luxury camping is getting better and better, and all the guests have more yearning for this piece of Chile and have a strong sense of live experience. 3, UNI-KiDD "Full 1 Anxiety" camping listing conference venue: Old Town of Lijiang camping to buy pure electric vehicles, short battery life, long charging time, battery stability and safety in extremely cold and hot environment, while buying fuel vehicles, cars with strong driving experience are often discounted, especially recently, oil prices have risen one after another, and wallets can't afford it; If you want better economy, you usually have to compromise on power. Such "anxiety" is always accompanied by the process of users buying and using cars. So, is there a good solution? Changan Automobile gave a positive answer through an immersion camping conference, which made consumers full of expectations for the "zero anxiety" car experience brought by UNI-KiDD. At the launch conference, Changan UNI-KiDD successfully completed the extremely cold and hot challenges under the witness of users and the media. Xiang Wei, project manager of Changan UNI-KiDD, said: "We can successfully complete the challenge because we have put' double insurance' on the temperature of battery cells in low and high temperature environments." 4. The first Greater Bay Area Camping Festival and bambini New Product Launch Conference Location: The first anniversary of bambini's huanxin departure in all is forgiven Campsite, Luofu Mountain, Huizhou, gathered in all is forgiven Camp, Luofu Mountain, Huizhou, to participate in this camping theme carnival party. The first Greater Bay Area Camping Festival and bambini New Product Launch Conference were jointly sponsored by bambini, a trendy outdoor clothing brand, Nontaboo× all is forgiven Camp, which is known as Mount Fuji in Guangdong, and Triangle Camp, one of the "sounding drums" of camping culture, with the assistance of Xiaohongshu Camping Commune. At the same time, this new product launch conference is conducted in the creative form of outdoor catwalk. The new "Urban Outdoor" series explores the integration of "city" and "nature". The new series not only adapts to the outdoor functionality, but also meets the aesthetic needs of the city, showing new trend items suitable for various occasions. At this historic moment, why did bambini choose such a special way of camping in the wild? Heaven is the quilt, and the earth is the seat. Find a quiet place, get close to nature under one awning, and break the boundaries of nature. This is in line with the lifestyle advocated by the brand of "playing all the way to grow up with you", so that parents can join their children as playmates and enjoy a more confident, comfortable, young and fashionable parent-child way with their children. 5. Hainan Agile Clear Water Bay Beach Camping Party Location: Agile Clear Water Bay Hainan Agile Clear Water Bay Project held a beach camping party with the theme of "SECONDLIFE" in combination with the warm climate and natural resources in Hainan. Create a seaside party belonging to outdoor camping enthusiasts, trendy young people and owners. Beach camping, starry movies, sunshine, beach and waves enjoyed by more than 111 people, which have a unique seaside style for customers, have well catered to the needs of young customers. At the same time, we will set up four interactive game links: pedal surfing, beach throwing, beach croquet and ball challenge, and enjoy surfing in Agile Clear Water Bay in 2122. So the question is, have you ever planned a camping-themed activity before? Welcome to leave a message below.