1. Merchant information must be complete. The more complete the more convincing it is. Merchants with better display positions are more likely to be selected.
2. Drive traffic from online to offline, increase sales, display brand image, and use the functions of the platform to supplement and optimize your own products and services.
3. The eye-catching degree of the elements on the search results list page is from high to low: 1. Ranking on the search results list page 2. Store name, header image, star rating 3. Group purchase title price, membership card information, address, distance 4. Ranking
, evaluation copywriting, etc., preferential information, group purchase sales 5, logo category, how long ago someone purchased Principle: The more elements, the more eye-catching they occupy, the larger the screen area, and the higher the probability of being clicked. Elements need to be refined and continuously optimized, especially high-level ones.
elements, they are key to in-store conversion rates.
4. Visual design principles for store header pictures: Dating-type services, men looking for stores to take women to, pink tones are more attractive. Pictures with bright pictures and click-through rates are higher than dim pictures. It is best to keep the main color consistent with the color in the store and offline VI.
, the click-through rate of the three primary colors (red, yellow, and green) is better than that of other colors. The logo should be high-end and good-looking. Chinese models have more convincing faces than foreign models. The characters should be large and should not be the same as competing products. The click-through rate of someone's store environment picture is higher than that of a celebrity who has no one.
Group photo 5. Activities to improve the positive rate + collection rate of ordinary customers. Verbally guide and write positive reviews: Give a five-star review or bookmark our store when you have time. Thank you. Give incentives: low-cost small gifts/coupons. Is this activity effective?
It depends on the user’s product experience and the store clerk’s execution level.