1: the development history of Amazon.
13
years ago, Bezos, who was
3
years old, sat at the computer
desk on the
39th
floor of an office building in Manhattan. This
1986.
He was suddenly surprised to find that the network usage is increasing at a rate as high as
23%
every year.
this is an important discovery for him.
He began to think:
Since there is such a trend,
how can he create endless business opportunities in this cyberspace?
He finally came to the conclusion that
the network can completely create higher customer value, and
this value is enough to give birth to a brand-new management and consumption
model.
In 1994
,
29
-year-old Jeff Bezos
was a senior vice president of an investment bank in Huaer Street:
When I learned that the number of Internet users increased by
2,3% every year <
He soon discovered books. He thought that "books have very unusual characteristics. There are many kinds of books. At any given time, there are nearly
1.5 million English books. If all the languages in the world are considered, there will be no less than
3 million English books.
When you talk about such a huge number, the sorting and organizing ability of computers can be
brought into full play.
No physical bookstore can store
11
million books on our website.
There is no
place to support this huge bookstore, and
there is no way to print such a book catalogue.
If you print out the book catalogue provided on our
website, it is approximately equivalent to
7
new york's telephone directory. " Therefore,
the online bookstore can give customers the greatest value, which shows that consumers seldom have access to books when buying books:
The information of books that consumers are interested in, such as author, publisher, content and price, can be displayed, introduced and compared through the content provided by the webpage, which makes it easier for consumers to get satisfied with books. There is no "giant" in the book market.
Convenient logistics and distribution: books are small in size, easy to package, not easy to be damaged, and convenient to match and send
.
low commodity prices will not cause great psychological pressure on consumers.
In this way, he got the
support of his friends and the support of his parents'
pension of 3, US dollars. After consulting entrepreneurial experts and lawyers, he set up the Amazon online bookstore, which symbolizes the boundless river in South America, in
July
1995.
The Amazon River in South America is the river with the widest basin and the largest flow in the world.
It is abundant in water,
nourishes a vast land of
8
million square kilometers,
breeds the world's largest tropical rain forest, and
is recognized as the most mysterious kingdom of life in the world.
In 1995, when Bezos finally decided the name of his online bookstore, he selected
"Amazon".
after
1
years of development,
it is actually more than an e-commerce company.
Amazon started as an online bookstore, and was listed on
NASDAQ
in
1997. The original plan of Amazon was < This measure has aroused the dissatisfaction of many shareholders, who think that
Jeff Bezos
is too conservative in strategic reality, and that
the internet bubble in 2
made a steady-growing company like Amazon a unique story.
finally, in
21
, the company made a profit of
5
US dollars, and
its turnover exceeded
1
1 million US dollars
, which proved the profitability of
Jeff Bezos
' s business model.
Amazon online bookstore
began to make profits at the end of 22
, which is the gospel of global e-commerce development.
Amazon Online Bookstore has experienced a development course of
7
years since it opened in
July
1995.
By the end of
22
22
people from
4,
countries around the world had purchased goods from Amazon Bookstore, and
the total number of goods provided by Amazon to consumers has reached
4
more than 1,.
in recent years, when the development of e-commerce has been frustrated,
many followers have fallen to the ground,
Amazon has survived
and stood out,
creating exciting achievements:
the net sales in the third quarter of 22
reached
851
million dollars,
.
The net sales in the first three quarters of 22
reached
25.4
billion US dollars
,
an increase of
24.8% over the same period of last year
Although
there was no profit in the first three quarters of 22
, Compared with the same period of last year, it decreased by
73.4%
.
In the fourth quarter of 22, the sales amount was
1.43
billion dollars, and
the net profit was
3 million dollars, which was the second profitable quarter.
Amazon's turnaround is undoubtedly
a great encouragement to
B2C
e-commerce companies.
Amazon has a complete payment, logistics and warehousing platform, which is used
by Amazon itself and
sold to third-party sellers,
you can sell your goods on Amazon,
you can use
their payment system, logistics system or rush system, etc. In Amazon, you can find
Macy
'
s
,
Target
,
Guess
,
Bebe
,
American
Apparel
.
Diesel
and other brands and stores are in Amazon's
stores,
you have a lot of choices,
and most importantly, as an international buyer,
many American
malls don't support international credit cards,
but if these malls have
stores in Amazon,
All the merchants selling goods on Amazon,
in fact, they sell through Amazon's
MarketPlace
,
but these goods are not separated from Amazon's own goods.
When you search for a product,
wait,
you will always get quotations from many merchants,
including Amazon's own goods.
Therefore, when choosing products from vendors
, you should see clearly the vendors who sell the products.
This is similar to buying goods on
eBay
. There are also self-employed individuals in Amazon
, but compared with
eBay
, Amazon may be more secure
Since its establishment in 1995, Amazon's achievements have been unique on the Internet. <
from
the acquisition of
IMDb
in 1998, to
the acquisition of China's Zhuo
Yuewang in 24, and then to
29
for
928
million dollars.
its business scope has also developed from the earliest online bookstore to many industries such as music download,
DVD
movies, services, electronic equipment and furniture.
The national financial
SNS
social networking site even thinks that
one of the key reasons why Amazon can develop into the world's largest e-commerce website
is:
If Amazon realizes that a company has posed a serious threat to itself,
Amazon will no longer launch a fierce market battle with it. <
The following are the major M&A and investment activities of Amazon in the past few years.
They are:
In 29
, Amazon acquired or invested in
7
companies including
Zappos
.
in 28
, Amazon acquired online audio book provider
Audible
and book seller
AbeBooks
. In addition,
also acquired American social networking site for book lovers
Shelfeiri
.
At the same time, it also
increased the shares of
Shelfeiri
competitor
LibraryThing
, and
AbeBooks
held 4%
shares in Librarything.
and has websites such as
Bookfinder
,
Gojaba
and
FillZ
,
in this way, through the acquisition of
AbeBooks
, Amazon also takes these websites as its own.