The practical difficulties faced by the barbecue industry are attracting more and more people's attention, and in the eyes of many people, this is exactly an opportunity, indicating that the barbecue industry has reached a window period for upgrading.

There is no doubt that barbecue always occupies a place among them. Yes, unlike other delicacies, barbecue attracts the attention of diners because of its unique cultural attributes, spiritual characteristics and strong taste stimulation.

No, a barbecue brand in Zhuhai called Mystery Robata BBQ, for which the Panda Team is responsible for the overall design, has entered the attention of local people amid high expectations. Since its opening, it has become extremely popular.

Upgrading and innovation of traditional barbecue (1) Tasty: Plenty & Food Science When making mutton skewers, Ding Yi discovered that the mutton skewers eaten on the street before were all street-style, but once processed in the factory, they would change.

The taste, and the mutton is particularly square and does not look like handmade. Ding Yi and his team spent three months recreating this flavor. The shape was cut into diamonds and rolled twice during the rolling process. The outside taste is better than the inside.

It is rich and has a more natural taste. In terms of taste, Chuanting ranks very high in the industry.

In addition to traditional skewers, Kuanting also introduces Japanese hot pot, Osaka pancakes, Korean kimbap, etc. Ding Yi believes that barbecue is a versatile category. Adding something to it will not be surprising but will increase the number of users.

Physical examination.

(2) Good looks now come first, and delicious food is a must, but good looks determine whether customers can enter the store.

In addition to upgrading the restaurant environment, the food itself also needs to look good.

The principles of Chuanting’s dishes: firstly, they should be good-looking, passable, and secondly, they should be delicious.

(3) The characteristic of fun skewers is that the atmosphere is warm and relaxed, so the restaurant should give people a fun atmosphere.

In addition, you also need to incorporate fun elements into your marketing. In 2013, Ding Yi and his team did many successful and fun marketing cases, such as discounts. However, as customers became less and less sensitive to the experience of discounts, they

Some additional experiences have been added, such as asking models to open stores. It is a gimmick, but this gimmick accurately hits the core needs of consumers.

Subsequently, Chuanting was rated as the restaurant with the most people.

Later, Chuanting launched another activity. The greater the difference between the test results of young people and their actual age, the greater the discount. Countless cute girls came to participate in this activity.

(4) Haoshengchuanting will organize some preferential activities to make every customer feel value for money.

Ding Yi believes that service cannot guarantee 100% customer satisfaction, such as slow service, bad attitude of waiters, etc. The company must prepare a set of 100% remedial measures so that customers can have many preferential options when entering the store. In addition, if a mistake occurs

If a customer complains, Chuanting will sacrifice all costs to quickly remedy the problem.