Differences in food culture, brand awareness, and sales channels.

1. According to Sohu News Network query, the reason why Jinyun Shaobing is not easy to sell is the difference in food culture: the taste and texture of Jinyun Shaobing are different from those of Western food, and they have unique Chinese characteristics. Its cooking methods and selection of materials There are big differences from Western pastries in terms of cooking techniques and baking techniques, which makes it difficult for overseas consumers to accept them, and more publicity efforts are needed.

2. Brand awareness: Compared with well-known brand cakes, Jinyun Shaobing has low brand awareness and cannot compete with it in foreign markets. Therefore, it is necessary to carry out brand promotion and increase awareness in foreign markets.

3. Sales channels: Jinyun Shaobing is mainly sold through physical stores in China. Compared with e-commerce platforms, physical stores have high sales costs and are inconvenient for overseas importers and consumers to purchase and trade. , it is necessary to develop different channels and insist on opening sales channels and purchasing channels in suitable markets.