Kentucky Fried Chicken (KFC) is a multinational chain restaurant and the second largest fast food and fried chicken chain enterprise in the world. Founded in 1952, KFC is headquartered in Kentucky, USA. The main business of the enterprise is to sell fried chicken, hamburgers, French fries, egg tarts, soda and other western fast food. In 1987, he entered China and opened the first western-style fast food chain restaurant in Qianmen. In 2, China KFC website was officially opened; In 26, the "KFC home delivery" service was first introduced in Shanghai.

in November p>6, KFC, a brand owned by Yum! Brands Group, became the first brand in the world to be seen from space. The 8,128-square-meter giant Colonel Sanders logo was unveiled in the desert area of Area 51, Nevada, USA. This logo displayed to the world is the fifth generation logo launched by KFC in the world. In this unprecedented project, the team members experienced unexpected setbacks and hardships. It took a team of nearly 5 designers, engineers, scientists (including astrophysicists), architects and other professionals three months to conceive, create and build the world's largest logo. This is the space visible KFC logo assembled by 65, 1-square-foot colored tiles. It is welcomed by consumers all over the world. The new logo of KFC this time retains Colonel Sanders' signature bow tie, but for the first time, he changed his classic white double-breasted suit into a red apron. This red apron represents the cooking tradition of KFC brand hometown flavor. It tells customers that today's KFC is still working hard to cook fresh, delicious and high-quality food for customers in the kitchen as Colonel Sanders did 52 years ago.

The brand-new KFC logo adds a modern sense of keeping pace with the times to KFC, a very prestigious and popular brand in the world. The new logo will be applied to all visual elements such as restaurant design, advertising, food packaging, staff uniforms and public goods.