With the transformation of society, "white-collar workers", as an important class in the social structure, play a key role in the operation and development of society, and have become the object of widespread attention from the outside world and social scholars.
So below is the relevant content of the market survey form template I compiled, welcome to refer to it.
Market Survey Form Template Part 1 Preface: Zhengzhou needs a trustworthy white-collar rental community.
This research report focuses on the current rental situation of young white-collar workers in Zhengzhou. This generation of young singles who are more fashionable, petty bourgeois and individualistic, where do they rent? What is their psychological price? What are their dissatisfaction with the house?
What are the demands of future apartment products? A description of the Zhengzhou white-collar rental market survey. The Zhengzhou white-collar rental market survey was carried out in Jinshui CBD, Zhengdong New District CBD, Manhattan and other areas, using random sampling and questionnaire distribution.***
330 questionnaires were distributed, and 270 valid questionnaires met the relevant preset conditions.
Survey time: May 18-22, 2015 Survey target population: This survey focuses on targeted sampling of consumer groups in mid-to-high-end consumption places in areas where white-collar workers are concentrated, such as cafes, office buildings, and fashion shopping malls.
Characteristics of the directional sampling group: between 24 and 34 years old, with an income of 5,000-8,000 yuan, with a legitimate job, unmarried, and living in renting a house.
2. Basic situation of the surveyed population Gender ratio: males account for 47.8% and females account for 52.2%. Females are slightly higher than males.
Age level: 24-29 years old accounts for 68%, 30-34 years old accounts for 32%.
The proportion of single white-collar workers under the age of 30 is significantly higher than the proportion over the age of 30.
Occupational distribution: White-collar workers are more concentrated in enterprises outside government management departments. From the perspective of Zhengzhou’s local economic structure, finance (including guaranteed financial management practitioners), IT, real estate, education and training, and study abroad
, mostly white-collar and high-income people in the advertising industry.
3. Rental situation of white-collar workers in Zhengzhou Rental price: Survey data shows that the overall rental price is within the range of 1,500-3,300 yuan.
Looking at the small apartment rental market in Zhengzhou, the price is higher than 3,000 yuan/month and small apartments below 50 square meters. Currently, there are no houses for rent in Zhengzhou that meet this price and conditions.
The survey results show that rents exceeding 3,000 yuan have put a certain amount of financial pressure on white-collar renters.
68% of people believe that such a high monthly rent is not as good as buying a house directly and paying off the mortgage loan.
Renting area and apartment type: excluding the group of people renting together, currently single white-collar workers in Zhengzhou generally rent an apartment with an area between 23 and 45 square meters, with a standard room or one bedroom and one living room; couples renting together have a slightly larger area, usually one room
The main types are one-bedroom and two-bedroom apartments.
Judging from the Zhengzhou market, excluding urban villages, there are currently no units below 23 square meters on the market.
The main gathering area for the four white-collar groups Jinshui CBD area The main small apartment projects in the area: Zhenghong Digital Apartment, Zhenghong Shihao Residence, Jiachen Times Apartment, Guomao 360 Apartment, Nongke Road Very SOHO.
The Jinshui CBD area is currently the area with the highest concentration of small apartments or apartments in Zhengzhou.
The residents in the area are mainly working people in the surrounding radiation areas such as the science and technology market, Guomao 360 office building, office buildings along Jingsan Road, and office buildings along Dongfeng Road.
The area around the Eastern District CBD. The main small-family projects in the region: Blue Water Bank, Zhongkai Huafu, Shuanghewan, Three-dimensional World, and Jicheng Resettlement Housing. The small-family housing around the CBD in Zhengdong New District is an area with relatively high prices in the current rental market.
The survey results show that the residents in this area are generally dominated by financial, corporate headquarters, and office staff of large companies in Zhengzhou. This group of people has high income, is not sensitive to rental prices, and pays more attention to privacy and living comfort.
Low-class white-collar workers in the East District are mainly concentrated in the Jicheng resettlement housing area.
Manhattan area The main small apartment projects in the area: Manhattan Plaza, Mingmen Shengshi, and the first international.
Analysis of the current rental environment for five white-collar groups 1. Rental life is difficult to talk about dignity White-collar workers deserve a more decent rental life.
So far, Zhengzhou’s rental market is still a seller’s market. Second landlords or homeowners are a powerful group. This makes white-collar renters have no dignity and the market has no contractual spirit at all.