In your impression, was the book launch held in the library or in a classy or even literary room?
Yes, these are places frequented by new book launches. So, as a copywriter, have you ever thought about how to be creative in the copywriting of new book launches?
Today, I will share with you a creative new book launch event, that is, I got a new book launch held by app, the address was chosen in the vegetable market, and a set of poster copy of "Vegetable Market Economics" was also published. Let's take a concrete look at the contents of this group of posters:
"An excellent hunter in Paleolithic
couldn't kill a cow all day.
Now I can sell more than ten cows every day through division of labor and cooperation."
-Li Xuezeng, owner of Adam Smith's beef shop
Applicable: Adam Smith's theory of professional division of labor
# Market meets economics #?
"My pie is not simple.
Flour comes from Hebei, onion comes from Shandong,
Pork comes from Spain, and pepper grows in Vietnam.
My pie can be wrapped in all corners of the country."
—— Li Hong, the owner of Friedman breakfast shop
Applicable: Friedman's market cooperation mechanism
# Market meets economics #?
"Of all the cities in the world,
there are so many seafood restaurants in the cities,
but you walked into mine.
It's not my skill, it's luck."
—— Li Yongjun, the owner of Arqin Seafood Store
Applicable: Arqin's theory of survival of the fittest
# Economics of vegetable market meeting #
"I am an expert in growing vegetables,
and I am also an expert in selling vegetables,
but I have only been selling vegetables for 38 years,
because the opportunity cost of selling vegetables is lower."
—— Zhang Huizhen, the stall owner of Ricardo's vegetable stall
Applicable: Ricardo's principle of comparative advantage
# Economics of vegetable market meeting #
"Curry fried rice has no curry,
steak has no black pepper,
sashimi has no mustard,
I mean, if there is no free trade." -Zhang Xiaohua, the owner of Man Kun Seasoning Store
Applicability: Man Kun's free trade benefits both sides
# Market meets economics #
"I'm not afraid of defaulting, they're not afraid of short weight,
In a busy vegetable market,
the market is a bridge of trust between us." -Cui Ying, owner of Kos mutton shop
Applicability: Kos's transaction cost theory
# Economics of market meeting #
"This Australian lobster is not expensive at all,
it is expensive to buy a plane ticket to Adelaide,
be careful at 5 am and
set traps to catch lobster." -former chef of five-star hotel Tucki
Applicable: Friedman's "Monetary cost is different from total cost"
# Market meets economics #?
"Take her to the food market to see,
The fruit every day,
is not made by my mother,
is made by many uncles and aunts together." -stay-at-home mom Suojie
Applicable: Adam Smith's theory of professional division of labor
# Market meets economics #?
"Buying food for a week at a time,
going to the same store every day,
time and decision-making are also costs." -Internet company operation Qin Ying
Applicable: stigler's search cost theory
# Market meets economics #?
"Only those who really know the ropes know that
if you want to eat the best cod in the Arctic,
you have to fly to Beijing. "
—— Xiao Yilong, Director of Internet Company
Applicable: The Third Law of Arqin's Needs
# Economics in Vegetable Market #
" I often tell my wife,
If you eat more leftovers,
you will miss a good meal, and
you will lose two meals inside and outside. "
-Lv Lanying, a retired professor
Applicability: Wiezell's opportunity cost theory
# Economics in Vegetable Market #
This new book launch conference, whether it is the site selection or the creativity of copywriting, is very grounded and full of life flavor, which makes economics easy to understand and easy for people to accept.
well, after reading this group of copywriting, I hope you will have more ideas about the copywriting creativity of the new book launch conference.
Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).