When formulating the implementation plan of WeChat official account planning and operation, the suggestions include the following main contents: 1. Target Positioning: Define the target audience, positioning and publicity theme of the official WeChat account. 2. Content strategy: formulate the strategy of the official account content of WeChat, such as publishing frequency, content type and style. 3. Operation promotion: consider the promotion methods in the official account of WeChat, such as friends circle forwarding, group sharing, WeChat advertising, etc. 4. interaction management: Plan interaction management for official WeChat accounts and readers, including message reply, event planning and prize setting. 5. Data analysis: establish a data analysis system to monitor the attention, reading volume, conversion rate and other indicators of the official WeChat account, and provide a basis for subsequent operational improvement. 6. Team building: design the organizational structure and job responsibilities of the official WeChat account operation team to ensure the long-term stable operation of the official WeChat account. In addition, other necessary contents can be added according to specific conditions, such as cooperative promotion and advertising access. In a word, an operation plan has completely sorted out all the requirements of the official account operation of WeChat, from the most basic account application to graphic tone, which can be described as: one table in hand, worry-free operation is applicable to: user operation activities, operation content and operation data operation.