How new anchors carry out live broadcasts to bring goods, in addition to the ability to control the live broadcast, they also need to have a certain understanding of live broadcast e-commerce, including participating in the entire process of live streaming to bring goods.

I will give you some suggestions from the following four aspects: 1. The goals and positioning of live broadcast e-commerce must be clear. Merchants choosing live broadcast e-commerce must clearly define their goals for planning a live broadcast before conducting a live broadcast.

Merchant live broadcasts are generally used to attract new sales; of course, some store managers live broadcast to promote online stores and achieve the purpose of attracting traffic; and some are for word-of-mouth publicity to lay the foundation for later transactions.

After the live broadcast goal is determined, the entire live broadcast will be centered around this goal.

2. Live e-commerce model and theme planning Live e-commerce is also a sharing e-commerce. It uses live broadcast scenes to share recommended products with fans and stimulate fans' desire to buy.

Therefore, live broadcast mode and theme planning are very important. Merchants must consider whether their live broadcast mode is dedicated to promoting new products or promoting live broadcasts to bring goods. Then they can plan the live broadcast theme around the products. Furthermore, merchants must

Live broadcast in the store or live broadcast in a live broadcast room?

The effects of these live broadcast modes are different, and their ability to attract traffic is also very different.

3. Live broadcast e-commerce operation plan. What is needed for live streaming to bring goods on site is traffic and conversion?

Therefore, live broadcast e-commerce companies must do a good job in content operation and planning. Certain jokes and topics that most fans are interested in can be shared to increase the popularity of the live broadcast room.

When to stimulate users and when to carry out purchasing activities, scripts and planning need to be done in the early stage.

The traffic diversion operation of live broadcast e-commerce usually requires notice before the live broadcast, including WeChat public accounts, WeChat groups or other new media platforms. Those who have their own private domain traffic pool can warm up the wave.

4. Build the mini program mall Hongyi’s community live broadcast solution, which relies on the new private traffic method of the WeChat ecosystem to complete the sales closed loop of “sharing, new recruits, fission, transaction, and service” within the WeChat ecosystem.

A system generated through WeChat, communities, WeChat mini-program live broadcast components, e-commerce mini-programs with goods, etc., aims to help enterprises solve problems such as live broadcast room traffic and high investment and low output.