In order to ensure the smooth progress of the activity, we need to start the work of formulating the activity plan in advance. The activity plan is actually a written plan for the relevant factors of the activity. So what is an excellent activity plan? The following is my mother's day activity planning scheme for Chinese restaurants (5 articles in general), for your reference, hoping to help friends in need. 1

mother's day activity planning scheme of Chinese restaurant. In order to enhance the visibility and reputation of the hotel and enhance the impression and memory of the target consumer groups on Mother's Day, we call on children to express their love and blessings to their parents through the media, take advantage of the situation, strengthen family responsibilities, feed back their mothers and offer filial piety. On the occasion of the arrival of Mother's Day on May 12, we plan a special event with the theme of thanking their mothers for their eternal love. The specific scheme is as follows:

1.

2. increase the purchase rate and consumption of the target consumer groups in the hotel;

3. Through activities, we can enhance the understanding and communication between hotels and the public, create news clues and expand external image publicity.

II. Activity time

2xx May 1th-11th (the second weekend of May)

III. Target groups

The target groups of Mother's Day activities are fashionable white-collar women aged between 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to the busy business or business, they usually spend less time with their families, especially with their parents. The complex of repaying the kindness of parenting can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1. The theme of the advertisement: Grateful mother's eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the call of mother. Dante (Divine Comedy)

V. Activities

1. Giving carnation flowers: Every lady who goes to the store for consumption on May 11th, 2xx will be given a carnation. (Rooms will be distributed by the front desk when guests register, Chinatown Food City after guests are seated, and the taste cafeteria will be distributed after guests are seated, with mother's holiday greetings)

2. Weibo lucky draw: you will get a free buffet coupon worth 228 yuan when you go to the store to spend photos and @ Hotel Official Micro and three friends.

3. Birthday wishes: Any lady whose birthday is on May 11th can get a beautiful gift with her ID card. (hotel coupons, Bayan Kara Rhodiola series travel packages with pure natural ingredients)

4. Ladies' nutrition menu: The catering department has launched three nourishing dishes. Ladies who spend money in the buffet can choose any dish for free.

5. Preferential rewards: the original price during the event is 228 yuan for viewing buffet, and the exclusive Mother's Day package is xx-x yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.

VI. Promotion of activities

1. Mass sending of short messages: Thanksgiving for mother's eternal maternal love! On May 11th, the Best Western Fortune Hotel launched an exclusive Mother's Day special event, and the birthday lady got a beautiful gift on that day! (sent on May 1th) (market planning implemented)

2. In-store POPs: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (completed before May 5th) (market planning is implemented)

3. Online promotion: Online promotion will be conducted through official Weibo and official WeChat, preheating will be started on May 2nd, and a 7-day online lottery will be held from May 5th. Pay attention to the hotel official micro-merger @3 friends and send out a free buffet coupon every day. (Implementation of market planning)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 1th and May 15th, with soft articles before and after the event. Chinese restaurant mother's day activity planning scheme 2

1. Interactive activities

Mother's cooking contest. In the contest, mothers are allowed to show off their specialty dishes and unique and innovative private kitchens.

2. Introducing the characteristics of dishes

The restaurant launched a beauty and health package for Hui Ze Mother's Day. Launch a beauty package to express special love to mothers.

1. Nostalgia dinner on Mother's Day

Nostalgia means remembering the past. Old things, old friends, hometown and lost years are the most common themes of nostalgia.

2. Nourishing feast for Mother's Day

When Mother's Day is coming, have a nutritious and delicious meal with your mother, wishing her health and beauty forever.

3. Family dinner on Mother's Day

Play the family card to attract middle and low-end diners, focus on home cooking, with popular taste, supplemented by fashionable dining environment and standardized service, to attract fashionable young people to celebrate the holidays for their mothers.

Third, prepare Mother's Day gifts:

Restaurants should design some activities and small gifts to celebrate Mother's Day. Give carnations as holiday gifts to every mother who goes to eat.

1. in the name of a certain restaurant, send excellent mother's day messages to the target consumers, and touch them with emotional exchange.

2. Tongtai sends the activity content by SMS, informing the target consumers of the activity content of a certain restaurant on Mother's Day and the main location of the activity. Chinese restaurant mother's day activity planning scheme 3

activity theme

Mom, I love you!

Activity time

May X-X

Activity purpose

1. Let children know some hard stories about their mothers' pregnancy and care for themselves

2. Feel the love given by their mothers through games and increase the deep affection between mother and child

Activity flow

May X.

(2) Know that the second Sunday in May is Mother's Day every year.

(3) Cultivate children's concern for Mother's Day and gratitude to their mothers.

Make a questionnaire

Make a questionnaire for your mother to get to know her better.

2. May X

I can introduce my mother in the group according to the questionnaire.

3. May X

(1) Teachers and children talk about the topic of "loving mom".

(2) Learn the song "Only a mother is good in the world", feel the love given by her mother, and increase the deep affection between mother and child.

April, May X

(1) Parent-child production: make a gift for your mother to express your blessing to your mother.

(2) Experience the hard work that mothers take care of themselves when they are pregnant.

May, May, X

(1) Show that the mother is cooking food, and ask the children to introduce what food their mother is cooking. (Mother must have cooked it herself)

(2) Share the food cooked by her mother with her companions.

(3) Children perform a program for their mothers. Chinese restaurant mother's day activity planning scheme 4

1. Purpose of the activity

The concept of "Mother's Day" is mainly spread in the name of "gratitude" with the help of this event, which reminds the target consumers to pay attention to "Mother's Day" and triggers their celebration of "Mother's Day". And most importantly, our hotel fully exaggerates the enterprises that care for the elderly and care for their families with the mother's day as the activity atmosphere. Call for the moral fashion of respecting the elderly, further demonstrate our hotel's sense of social responsibility, improve the hotel image and increase the purchase rate.

second, the theme of the event

true feelings are intertwined with family ties, and today is different!

Mother, who is the most enterprising spirit, worries about our hard work day and night. Today, let them have a rest, enjoy a delicious meal together and comfort their mother, and choose to dine in xx!

3. Highlights of Mother's Day activities

1. Strive for the first effect and create a hot topic in society

Celebrating "Mother's Day" has been very popular in large and medium-sized cities, but few people know about it in xx. Our hotel's activities on "Mother's Day" can cause a certain sensation and make the activities a public focus topic. In the first "Thanksgiving Mother's Day" activity, you can leave the impression and memory of "xx catering let me know Mother's Day", which will produce good social effects and brand communication value.

2. Meet the target, consumer psychology and emotional needs

The target group of "grateful mothers" is 3-45-year-old successful people in government agencies and enterprises. Due to the busy business, the time spent with family members is generally less, especially with parents, so there is generally a knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Fourth, Mother's Day activities publicity

Most people have never had the habit of "Mother's Day". In order to ensure that the activities have greater effects, we must carry out relevant warm-up and guidance activities to pave the way for the official launch of "Mother's Day" activities. Inform the public that "May 8th this year is Mother's Day".

the first way: TV subtitles, the content is tentatively set as:

Thanksgiving to mother, eternal maternal love! On May 8th, "Mother's Day" in xx, delicious food and exquisite gifts were dedicated to the loving mother in the world. Tel: xx

The second way: according to the reservation record of the catering reservation book, look up the customer's mobile phone number, and the person in charge will communicate with the customer and inform the customer of this activity.

the third way: design and make a publicity color page, and publish it together with the unified information newspaper as a folder. The content is tentatively set as:

How long has it been since you paid attention to your mother's health?

how many times have you come home late and asked your mother to wait until the food gets cold?

how long has it been since you cared about your mother's mood as much as you cared about your skin aging and your career development?

We always hope that our efforts in our work and life ideals will constitute our own digestion of maternal love, rather than a deeper understanding and care, but in fact, we have lost too many opportunities to hold hands with our mother.

Come on, hold your mother's hand gently, let the aging step slowly close to your mother, and let the childlike smile bloom on your mother's face from time to time. It's very simple, starting with a warm dinner with your mother!

On the evening of May 8th, 2xx, xx Food & Beverage Department held "Dinner with Mom * * *". If you want to express your unique filial piety and enjoy different communication with your mother, please call and book a family dinner!

On the day of the event, you and your family can enjoy exquisite delicacies from xx catering and get a holiday gift from xx catering! I believe that this "Mother's Day" will definitely make you and your mother leave an eternal and beautiful memory! Chinese restaurant Mother's Day activity planning scheme 5

According to the activity plan of the hotel trade union, a Thanksgiving activity for Mother's Day will be held in May. Thanking the mother is a fine tradition of the Chinese nation. The original nature of "crow feeding back" makes us realize that as an important witness of human beings, wandering in the warp and weft of life, there are always countless maternal feelings to support us. The specific activity plan is as follows:

1. Time:

May 13th (Sunday) at 1: 3 am

2. Location:

International Conference Hall on the second floor

3. Moderator:

xxx

4. Hanging banners:

Content "Mom!

V. Participants

There are 37 mothers, mothers-in-law and wives of hotel directors and above and outstanding staff representatives of the hotel in April 2xx.

in which:

General Department (11 persons): xx

Housekeeping Department (6 persons): xx

Catering Department (1 persons): xx

Marketing Department (2 persons): xx

Finance Department (4 persons): xx

Engineering Department (4 persons). It has given us warmth. In the Mother's Day holiday, as a follow-up to continue our mother, we should enthusiastically eulogize our feelings for our mother, carry forward the Chinese tradition, and further promote xx's corporate culture of "people-oriented" and caring for our mother.

VII. Contents of activities

On the special day of Mother's Day, in order to thank the hotel managers and excellent employees' mothers for their strong support to xx's work, the excellent employees and their mothers, mothers-in-law and wives are specially invited to the hotel to participate in Mother's Day Thanksgiving activities, so that relatives can understand the hotel culture of respecting and loving the elderly, deepen their understanding of hotel work, improve team cohesion and enhance employees' sense of belonging to the hotel.

1. Jiang Chunfeng, the general manager of the hotel, delivered a speech, thanking all mothers for their strong support to the hotel work and introducing the recent development and vision planning of the hotel to the guests;

2. The staff of the Food and Beverage Department sang "Grateful Heart" and the staff of the Housekeeping Department sang "Mother's Kiss";

3. Draw a lottery; The prizes are: 2 boxes of algae mud foot bath agent; 17 belts (book value 9 yuan/belt);

4. Invite all the guests and employees attending "Mother's Day" to the western restaurant on the fifth floor for dinner. During the dinner, please ask the hotel leaders and managers of various departments to propose a toast to all mothers.