There are three main reasons for the formation of the weird mooncake economy: 1. Satisfying the tastes of different people. Although "wonderful mooncakes" are weird, they do satisfy the tastes of different people.

Take "crayfish mooncakes" as an example. Needless to say, the popularity of crayfish itself. Almost every summer, there is a wave of crayfish eating across the country.

Once crayfish is made into mooncake fillings, many people may be more willing to eat "crayfish mooncakes" than traditional sweet mooncakes.

Similarly, "durian mooncakes" can also satisfy the cravings of durian lovers.

There are now many durian "peripheral products" on the market, such as durian candy, durian pizza, etc. As long as the "durian mooncakes" are well made, there will be no shortage of customers.

2. Easily attract attention Why do “weird mooncakes” attract attention every year?

One of the reasons is that when these mooncakes are placed in front of everyone, they are different from the mooncakes in our traditional impressions, and the fillings used are often unimaginable. This will arouse everyone's desire to discuss, and the more heated the discussion will be.

, these mooncakes will attract more attention, and this is exactly the effect that merchants hope to achieve.

Just like many movies and TV series, although they have been criticized a lot, the ratings and box office are still rising because everyone is curious and wants to find out.

3. There will never be a shortage of "innovation" in the market. Traditional mooncakes such as lotus paste and bean paste have been around for a long time, which has also made many people form a habit. During the Mid-Autumn Festival, whether they are given to others or eaten by themselves, they will be more inclined to choose these types of mooncakes.

, because they are "normal".

However, as modern people pay more and more attention to health, many people shy away from traditional mooncakes due to their high sugar and oil content.

The "exotic mooncakes" are an innovation. They can not only attract more young consumer groups who love to try new things, but also expand market segments.

For example, spicy mooncakes may be cold in Guangdong, Jiangsu and Zhejiang regions, but may bring a different scene in Sichuan and Chongqing regions.

Analysts at Caimao.com believe that “weird mooncakes” are actually continuing the long tail of the mooncake economy.

For these three reasons, "weird mooncakes" are not only available every year now, but they may not disappear in the future.