What is the difference between Zhihu tea and Modern China Tea Shop? What is the relationship between Zhihu tea and Modern China Tea Shop?

Changsha is famous for its Modern China Tea Shop. I believe many friends have heard of it and drunk tea, but it also has a sister brand called Zhihu Tea, which is not so famous. So what is the relationship between Zhihu Tea and Modern China Tea Shop?

what's the difference between Zhihu tea and Modern China Tea Shop tea?

1. Business model

In terms of the business model of products, Zhihu Tea also chooses the mode of joining, which can usually expand the business scale well during the business period, so that the products can go to many places, and the company can also provide a lot of operational help for the store; Modern China Tea Shop's business model is direct operation, and there are no franchise stores, which means that such brands can better manage their own stores. Because Modern China Tea Shop has a very high demand for its own brands, it is more convenient for the company to manage direct stores and only choose to open stores in Changsha or nearby cities.

2. The taste and raw materials of the product

Zhihu tea is generally good in terms of products. The products are made in the west, and some western production methods are used for reference, so the materials and materials are better, and the taste of the products is very in line with people's preferences; Modern China Tea Shop is very strict in terms of products and materials selection. The company itself wants to make this brand bigger and better, so it uses better raw materials to make it, so the store is relatively less profitable. After all, the raw materials and stores of the products occupy a lot of costs.

3. Cultural image of the brand

Because Zhihu Tea is a franchised brand, it pays more attention to the brand image, as long as the franchised store does not do anything that affects the brand; In order to make its own brand image better, Modern China Tea Shop spends millions on the right to use some paintings and related property rights, which can let more people know about classical culture and literature. Its storefront decoration is also very antique, and both green plants and fish ponds can show the cultural heritage of this brand.

What's the relationship between Zhihu Tea and Modern China Tea Shop?

Zhihu Tea is also a brand of online celebrity milk tea from Changsha. Its main brand is creative milk tea. The ingredients used are all natural ingredients, and no additives are used. It insists on restoring the most authentic taste of milk tea. Modern China Tea Shop milk tea is also a online celebrity milk tea brand from Changsha, and it is also a sister brand with Zhihu tea, but it takes a different route. Cultural creativity and traditional style are the route of Zhihu tea, and its target audience is mainly young people who are mainly students.

There is a saying that you go out for tea and take-out to drink Zhihu. As a sister brand of Modern China Tea Shop, if Modern China Tea Shop is a Hanfu fairy who slowly walks out of the picture of a lady, then Zhihu tea must be lolita's cute smile in the spring flower field!

is Zhihu tea also Modern China Tea Shop?

Zhihu tea is also a brand owned by Modern China Tea Shop, mainly selling cheese tea. And Modern China Tea Shop are two different things

Zhihu Tea Menu

1. Tea articles (Anjia light milk cheese/Sultan durian cheese/Yuanyezhai tea)

Late Qing Dynasty-17 yuan /18 yuan /13 yuan

Red lips-15 yuan /16 yuan /11 yuan

Xiaoman-18 yuan /19 yuan < 15 yuan

Buddha said-9 yuan

Zhang Hong-18 yuan

Qing Huan-17 yuan

2. Mixed tea articles (Anjia light milk cheese/Sultan durian cheese/Yuanyezhai tea)

Taohuawu-18 yuan /19 yuan /14 yuan