Changchun Outlets is a new retail format integrating brand-name discounts, home appliances and supermarkets, and it is the first brand-name discount shopping center in China. It was established in Changchun on August 14, 2009, covering an area of 5,900 square meters, with a building area of 25,000 square meters and nearly 300 parking spaces.
Outlets mainly sell out-of-season, out-of-date and off-shelf brand-name goods, and its target customers are consumers who like value-for-money shopping fun, pay attention to brand-name quality but have no requirements for keeping up with fashion trends. In the context of the global financial crisis, outlets have quickly become the most popular new business format in the market.
In Changchun Outlets, there are not ONLY internationally renowned brands such as GUCCI, PRADA, FENDI and BURBRRY, but also international brands such as ESPRIT, VEROMODA, JACK JONES and Only. Nike, Adi, Li Ning, Converse, Shu Lang, Giordano and other favorite brands of Changchun consumers were also on the scene. These brands have expressed the full-court preferential strength, so that consumers can see the preferential strength at a glance. In addition, Changchun Outlets also adheres to the concept of service creating value, allowing consumers to enjoy convenient and efficient consumer services and create the whole process of supreme shopping for customers.
Generally speaking, Changchun Outlets is a new retail format that provides brand-name discount goods. It provides consumers with a value-for-money shopping experience, which will undoubtedly bring new vitality and vitality to Changchun commerce under the current economic situation.