Chengdu department store popularity index ranking label: knowledge/exploration classification: my industry knowledge On the afternoon of July 3, 1 carefully selected morning newspaper "plainclothes" entered the top 1 department stores at 2: 3 pm, with the shortest investigation time of 3 hours and the longest investigation time of 5 hours. "I've never been to a shopping mall so tired" is their unanimous feeling. They have completed the sampling of all the survey indicators with high quality through numerous cursory visits upstairs and downstairs and detailed examination in sections. "Plainclothes" Action > > > Shopping malls with the best overall impression: Wangfujing Department Store and Pacific Chunxi Store Reason: Good shopping environment, orderly goods arrangement and complete supporting facilities. The mall with the worst impression of "plainclothes": Ito Yanghuatang Chunxi Store Reason: Chaos! The goods are placed in disorder, which makes people lose their way. People are too crowded to breathe. Shopping Pleasure Index Service Impression: Maximum score: 94 (renhe spring) Minimum score: 5 (Beijing Hualian) Live playback: When "plainclothes" enter the mall, the most intuitive feeling comes from the counter service staff. Mr. Juck Zhang, who is in the clothing business, strongly requested to go to renhe spring. After he came back, he had only one feeling: amazing. All the admiration is expressed in one sentence: no shortcomings have been found so far. Miss Huang Xueqin, an advertising company, spent nearly five hours in Beijing Hualian and got angry: "It's too bad. No one paid attention to you after watching it for a long time." Pacific and Ito's services have also been well received, with a score of 9 points. Mr. Wang Weisheng, 43, is an old Chengdu. He grew up visiting the People's Shopping Mall and described the service of the mall in only one word: poor! When the detective went to the third floor, Mr. Wang looked at a dress: "Looking around, no one came to me." I wanted to buy it, so I was in no mood and had to go. " Mr. Wang believes that the crux of the poor service quality of people's shopping malls and department stores lies in: "They are all state-owned enterprises." At the same time, the service of Daye department store was questioned by Mr. Li Yong, who is engaged in the catering industry, and the score was as low as 65 points. Comments: The customer is God. This sentence goes from last century to this century. It is not difficult to see from the impression of plainclothes that the higher the grade, the stronger the service consciousness of the store. The highest impression of the order of goods; 95 points (Pacific Ocean) Minimum score: 65 points (Ito) Live playback: The placement of goods in Chunxi business district, Pacific Ocean and Ito gave two college students, Zhang Pengcheng and Luo Zhongjian, diametrically opposite impressions. The Pacific Ocean is clear at a glance, the classification is clear, and the good impression makes Luo Zhongjian know the goods on each floor of the Pacific Ocean backwards. Zhang Pengcheng made Ito emotional: "Ito's consistent disadvantage is chaos, which is unreasonable." Wangfujing has a sports monopoly, but Ito put sportswear, women's wear and casual men's wear together, which made Zhang Pengcheng use the word unreasonable again: "I can't find the direction at all, and I don't know what they think." Other "plain clothes" are also puzzled by Ito's "chaos": "The first floor is winter clothes and children's clothes, and I want to vomit." Comments: Ito's product display is well received in the industry, but it is discounted in the eyes of customers. Perhaps these voices are worth thinking about. The highest score of price satisfaction: 8 points (renhe spring, Pacific Ocean, Moore Yum!, Ito) The lowest score: The price index of the top 1 department stores in Wangfujing is generally within the acceptable range of "plainclothes clothes", and the score is between 7 and 8 points. However, Yu Lei, a student at Wuhan Huazhong University of Science and Technology, unexpectedly gave Wangfujing an ultra-low score. In fact, Yu Lei's 5 points are not only for Wangfujing, but also for the top 1 supermarkets. Yu Lei, 22, grew up in Chengdu. After going to school in Wuhan, she found that compared with Wuhan, the brands of Chengdu stores were not enough, and the goods that had gone out of the market in Wuhan were only listed in Chengdu, which made her feel worse in season. Although the popularity is better than Hanwang, the consumption intensity is not as good as Wuhan. The prices of shopping malls in Chengdu are generally high, which is the main factor beyond the general consumption level of China people. Comments: Chengdu and Wuhan are both capital cities, so it is self-evident whether the stores are comparable. But at present, Chengdu people have little opinion on the pricing of shopping malls. As a world-famous human settlement city, has Chengdu Shopping Mall considered that a more reasonable price can not only attract local consumers, but also include more outsiders, such as tourists. Humanization index This index "plainclothes" is most concerned about the rest area and the number of seats. Ito has the most seats, and the "plainclothes" who went to Moore Yum failed to find a rest stool. The special disabled compartments in Pacific Ocean and Ito restrooms are widely praised, while the hard-to-find and tattered restrooms in Daye Department Store make plainclothes people uncomfortable, and the odor in Moore Parkson women's restrooms makes plainclothes people greatly impressed. Although there are a large number of Ito seats, most of them gather on both sides of the elevator and rest in the noisy sky, which is the main factor that "plain clothes" cannot be accepted by consumers. Most of the rest areas in Wangfujing and the Pacific Ocean are located in fire exits, and "plainclothes" think that the grade of shopping malls has been lowered. A floor in Wangfujing even changed the fire escape to leather shoes for beauty. "Plain clothes" is totally unacceptable: "Shopping malls should choose places that match themselves as rest areas, so as not to make consumers feel that God becomes a slave after buying things." "Plainclothes" also pay attention to mall employees. Luo Zhongjian found employees sleeping in the rest area in the Pacific fire escape: "This shows that there is not enough rest area for employees. A mall doesn't even care about its own family. How can it care about consumers?" Peng Yi, who works in the service industry, has a different opinion: "Shopping malls are so expensive that too many rest areas will damage their own interests and cannot be excessively demanded." Except Ito, elevator settings in most stores are considered reasonable. Zhang Pengcheng commented on Ito's elevator: "It's narrow and small. In summer, people are crowded with each other, and the air conditioner is small. It's so hot!" Comments: In fact, the humanization index is closely related to the shopping pleasure index. Don't let citizens want to escape from your shopping mall, take care of them from the nuances, keep their footsteps and tap more potential consumers. According to the 1-minute sampling survey of "plainclothes", the first floor of the top 1 supermarkets has the highest commercial index in terms of the number of people paying money and the number of people trying on/trying on. The number of transactions in Ito was the highest, with about 5 people paying within 1 minutes, while that in renhe spring was the lowest, with only one customer paying within 1 minutes. Comments: sometimes the volume of transactions can only be used as a representation. The scale and the gold content are different, but the popularity is different, but all roads lead to the same goal, all pointing to profit. The supporting index Ito-negative fast food on the first floor and Lidu food on the fifth floor have been well received by plainclothes people, while Daye Department Store has the worst supporting facilities, with only one Chinese fast food. Except for the Pacific Ocean and Wangfujing, all the stores have no self-equipped cinemas, fitness centers and beauty centers. In addition, the game hall on the seventh floor of the Pacific Ocean has aroused great interest from "plainclothes". In addition, the top 1 "plainclothes" also walked into the fitting room and experienced it for themselves. In terms of area, Wangfujing and Moore Parkson rank first, about 3 square meters; Department store and Daye department store tied for the last place, about 1 square meter. Except Daye department store, the sanitary conditions of fitting rooms in all shopping malls are considered to be good. All fitting rooms are basically equipped with shoes, stools and hooks. Beijing Hualian was pointed out that the fitting would make customers walk away, which was not the case in other shopping malls. Comments: Complete facilities in the venue may increase customers' stay time, but some facilities are really unnecessary for shopping malls with extremely high supporting index within 1 meters outside the venue. For example, Ito has a cinema opposite the door. According to Ito's positioning, if it is equipped again, it is completely redundant. At the same time, most people can't resist the temptation of food, and Ito's food is also a major factor causing the popularity. "Plain clothes" suggests △ increasing humanized service, starting with details, such as equipped with drinking fountains and reading glasses. Good humanized service, such as a good rest area, will make people who have no intention of buying willing to walk into the mall. Once they enter the market, they may have a desire to buy. △ Wangfujing service "values women over men", should have more men's clothes, and arrange the fitting room according to the same conditions as the ladies' fitting room, such as spare shoes, seats and bag hooks. △ Don't let the cleaner drag around with a long mop at any time. This is no different from someone sweeping the floor and raising dust when eating, which affects the customer's mood. Small dirt can be quickly disposed of with a rag. △ Audition area should be set up in the Pacific disc sales area. The most popular shopping malls: Ito, Moore Parkson, Wangfujing, and the Pacific Ocean sit on the golden port of Chunxi Road. Ito's popularity can envy all competitors. Moore Parkson has become the second most popular shopping mall in the industry, and several people have visited be worthy of the name through reporters. As for Wangfujing and the Pacific Ocean, the popularity follows each other. It is reasonable that the two shopping malls look at the bridge every other day, with similar positioning and easily interchangeable customer groups. According to the case of * * * winning and * * * gaining good popularity in the competition between two shopping malls, business people summed up the truth of competition. Some shop investors also take this as an example to see if their chosen investors can develop. The most sought after shopping malls by women: Moore Parkson, Wangfujing, Pacific Ocean and Ito. It should be said that it is not surprising that any of these four shopping malls won the title of "the most sought after shopping mall by women". Shopping malls are born for women. Moore Parkson can win the first place, which is not unrelated to its concentrated female goods and strong discount. The other three shopping malls are ranked in turn, which reflects the status of these shopping malls in the minds of women in Chengdu. The most sought after shopping malls by men: Bailian Tianfu Shopping Center, Wangfujing, Moore Parkson and Ito. The survey results are quite unexpected. Bailian Tianfu Shopping Center ranks first with the advantage of its male customers, which is estimated to have surprised many people in the industry. The reason is probably related to its spacious shopping environment, sufficient parking spaces (there are 2 parking spaces in the venue) and rich formats of both department stores and supermarkets, which is in line with men's shopping psychology map. The ranking of men in other major shopping malls is probably related to the women who enter the shopping malls, and they are escorts. Shopping malls with the most consumption power: Wangfujing, Ito, Pacific Ocean, Moore Parkson, etc. Although Wangfujing and other four shopping malls rank in the top four, it is not difficult to see that the bag carrying rate of shopping malls equipped with supermarkets is higher than that of shopping malls without supermarkets. At the end of July, the summer clothes of shopping malls in the whole city were finally cleared, and the price war entered a white-hot stage. The more publicity, the higher the ranking of shopping malls. The most beautiful and fashionable shopping malls: Pacific Ocean, Moore Parkson, renhe spring and Wangfujing are closely related to the positioning of shopping malls. Pacific, Wangfujing and Lady products are the main products, and the prices are relatively high. Most consumers are young groups, and they pay more attention to the trend. People's shopping malls, department stores and other old brand shopping malls are used to consumer shopping malls in old Chengdu, and there are relatively few fashion elements. Analysis: According to the analysis of popularity index, the flow of people in most shopping malls has mostly increased in the past three weeks. Ito Yanghuatang Chunxi Store has been in the leading position for three consecutive weeks, while People's Shopping Mall and Daye Department Store are relatively weak. The bar chart shows that the flow of people entering is poor. Second-tier stores are more attractive to Chengdu citizens, and Ito's popularity is extremely high. Apart from the positioning of shopping malls, it has a great relationship with the setting of supermarkets and supporting cooked food areas. The popularity is extremely high, and women choose Moore Parkson as the first sought after shopping mall, which is not unrelated to the recent large-scale promotion of discounted goods in this shopping mall. As we all know, Wangfujing men's wear brands and sportswear are relatively concentrated in the top 1 shopping malls, and it is reasonable to rank second in the most popular shopping malls for men. Traffic Convenience Index Ranking: Department Store, Wangfujing, Pacific Ocean and Moore Parkson: The intersection of Yanshikou business circle and Tianfu Square are the only way to go to the bus in the southeast and northwest. People's shopping mall and department store have a long history, which has potential influence on the existing model of Yanshikou business circle. Ranking of supporting index outside shopping malls: Analysis of Chunxi business circle and Yanshikou business circle: There are western-style and Chinese fast food restaurants around shopping malls, with Wangfujing being the most. Other restaurants are mostly supporting Chunxi business circle, and Ito wins. After the renovation of Chunxi Road, a new commercial layout has been formed, and the food culture has been brought into greater play. Ito is located in the core area of Chunxi Road, ranking first. Yanshikou business district is limited by the original terrain, so it is relatively difficult to put more restaurants into construction, and so is the development of cinemas.