Sports events are the concentrated expression of sports entertainment and appreciation, the arena for various countries and regions to show their sports strength, and the core industry and concentrated expression of sports industry. Sports events not only have sports functions, but also have economic and cultural functions. Not only people need to watch the game, but also the brand building of enterprises and the news reports of the media. Cities need sports events to improve their competitiveness.

Since its establishment, the Sports Events Research Center of Shanghai Institute of Sport has won a number of national, provincial and ministerial projects, providing evaluation services for international famous events such as F 1 China Grand Prix, Shanghai Tennis Masters Cup, Shanghai Snooker Masters and Asian Extreme Games, and providing comprehensive consulting and planning services for large-scale comprehensive domestic sports events such as the National Games, the Agricultural Games and the National Games. In addition, it has provided many consulting and decision-making reports for the Shanghai Municipal Government, Shanghai Development and Reform Commission and other departments, and has achieved fruitful results in the field of competition research and practice. This collection reflects the research perspective and progress of the center in the field of sports events from one side.

This book contains a total of 7 papers/kloc-0, all of which are important research achievements made by the center in the past year. These papers not only continue the previous research, but also open up new research fields, including: the development history and present situation of sports events, the broadcast and ratings of sports events, the market prosperity index system of sports events, the compatibility between sports events and cities, the sponsorship decision of sports events, the management mode of large-scale sports events, the network marketing of sports events and sports events. This book can be used as a study and research book for sports management researchers, undergraduate and graduate students majoring in sports management and related majors in universities and scientific research units, and can also provide some reference for practitioners of sports event operation in practical work.

20 10 directory

1

Study on City Exposure in Broadcast of Large-scale Single Sports Events

Liu Dongfeng Hao Jiyun

2

Research on Influencing Factors of Audience Ratings of Sports Events Live Broadcast

Geng Suokui Bai Yongfeng

three

Research on the Construction of Market Prosperity Index System of Shanghai Commercial Sports Events

Chenqian

four

Research on the Selection of Sports Events in Jiyuan City Based on Urban Development

Chen Su Li