In the city in March and April, the creative market has undoubtedly become the product that best represents the quality of "spring is a legal and free hallucinogen".

In the March market map released by TOURMEET Xiaohongshu, there are 8 markets to be opened in one month alone, and 9 markets in April. Although many markets have been postponed or canceled due to the epidemic, "Fairy Fighting"

"The situation has begun to take shape, and it is also affecting the new pattern of urban tourism.

How popular are markets among young people?

The "2020 Commercial Real Estate Annual Report" shows that according to incomplete observations, more than 1,000 market-related theme activities were held in multiple shopping mall spaces across the country in 2020.

In Shanghai alone, nearly a hundred market forms have emerged, including consumer categories such as food, cultural and creative products, retail, and entertainment.

If we carefully trace the origin of the market, it has been recorded as early as the "Book of Changes", "The middle of the day is the market, where the people of the world gather the goods of the world, trade and retreat, and everyone gets his own place."

More than 3,000 years ago, people spontaneously created markets in order to make a living. However, the time for local retro-reborn markets to have the word "creative" in front of their names was much shorter.

In 2004, in a book called "Creative Market", the author introduced in detail the Spitalfield’s Market flea market in London and the 16 emerging designers and artists who set up stalls in the market.

This is the first time that the “Creative Market” has been introduced into China from abroad.

At that time, creative markets were just a collection of subcultures within a niche area, often accompanied by music festivals, life festivals, etc.

Until the past two years, the isolation of space has made people have a deeper desire for offline activities and social interaction. Coupled with the need for economic recovery, markets have begun to bloom in various cities.

Nowadays, going to the market to "set up street stalls" and buy cultural and creative products has become a new activity that urban young people are passionate about. Searching for "market" on Xiaohongshu brings up more than 300,000 notes.

In the process of wild growth, markets began to take on various images and brands such as literary, fashionable, cutting-edge, etc., and gradually occupied every corner of the city, from the city center to the abandoned factories, from the commercial center to the trendy neighborhoods...Cities

Travel is looking for new possibilities in the market.

In many cities in Europe, creative markets are becoming an important part of urban tourism, occupying a place in guide books.

The same story is now happening locally.

In the past year, many urban complexes, tourist areas, creative parks and other destinations have received a wave of enthusiastic passenger flow due to markets.

Data from the "2020 Shanghai Market Development White Paper" show that the market Anyi Night Alley opened in the outdoor square of Jing'an Kerry Center attracted nearly 400,000 passengers in 12 events within two months, and it introduced 50

Dozens of merchants at the market generated sales of more than 4.45 million yuan during the period.

Since the opening of the market, as of mid-2020, the passenger flow of Jing'an Kerry Center has increased by 35%, and the mall's performance has increased by 44%; the BFC Bund Maple Path Market, close to the BFC Bund Financial Center, has only been open for four days.

The traffic reached nearly 400,000 people, driving the BFC mall's turnover to increase by 125% year-on-year, and passenger traffic to increase by 189% year-on-year.

In Beijing, creative markets also bring amazing traffic to the destination.

In August 2020, the Wood Chit Tok Market with the theme of "National Chao Book Market" was held in Longfu Temple, Beijing. In just three days, more than 10,000 people poured into this old Beijing alley that is being renovated.

The site surrounded by buildings has also driven consumption in surrounding art galleries, cafes and bookstores.

The huge influence of creative markets, in addition to the infinite vitality contained in urban commercial landmarks including complexes, can bring a large number of tourists, city operators are more direct, hoping to leverage the market to provide urban tourism

Add some fire.

In 2020, the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism held a cultural tourism market called "Hangzhou Wonderful Night". In just 3 days, it attracted 118,000 visitors and drove consumption of 30.08 million yuan, making it one of the most popular events in Hangzhou that year.

Phenomenal exhibition.

In 2021, the new cultural tourism market Hangzhou Wonderful Night will also further create the integration of culture and tourism, linking 12 museums including Gansu Provincial Museum, Suzhou Museum, and China Silk Museum, and bringing 7 cities and regions to launch cultural tourism products

Exhibitions and sales activities have become a bright spot for Hangzhou’s cultural tourism after the epidemic.

It is not difficult to find that nowadays, cities have already discovered the many benefits of creative markets in promoting tourism.

First, creative markets often mean the gathering of countless young people with strong spending power, and as the current fashionable "social currency", markets are repeatedly promoted by these young people on social platforms, and are promoted along with the city.

Second, the urban destination where the creative market is located has been given the attribute of an "internet celebrity check-in place", which brings the possibility of a second transformation to the destination - such as the immersive light and shadow palace market "Shiguang Buying Street" in Beijing's Old Summer Palace

" is an innovative cultural and tourism experience project based on the real "Old Summer Palace Buying Street" in history, using the original commercial space of the Old Summer Palace to upgrade and transform, integrating the Old Summer Palace as a traditional scenic spot with the trend of young people.