What are the must-read innovation and entrepreneurship stories for college students? Sometimes we are knocked down by difficulties, and sometimes we are unable to recover. When encountering such a situation, we should read some stories that can give us positive energy. Below is a must-read innovation and entrepreneurship story for college students that I have prepared for you. I hope you like it!
Part 1 of a must-read innovation and entrepreneurship story for college students
Silver Tower is a famous restaurant in Paris, France , founded in the 16th century by King Henry III of France. Silver Tower Restaurant is world-famous for selling ducks, and many world celebrities have come here to enjoy duck delicacies.
With the fierce competition, many fake Yinta Restaurant ducks later appeared on the market, which seriously affected the restaurant's sales and brand value. The person in charge of the restaurant, Frederic Jelel, was very worried about this and was thinking hard about how to deal with the counterfeit ducks attacking the restaurant.
Finally, someone came up with a good idea to him - give each duck a number and save the name of the customer who purchased it in the customer directory as a permanent display and collection in the restaurant. .
In addition, the customer will receive a proof of purchase - a beautiful card with the customer's name and the number of the duck he purchased. The Silver Tower Restaurant also claims that the ducks they sell all come from the same ancient breeding farm, and these ducks all have the same ancestor - the royal court duck appointed by King Henry III of France. In other words, every duck in the Silver Tower Restaurant now has a certain blood relationship with the pair of ducks appointed by Henry III, and they are all their "descendants".
Once this move was launched, it immediately aroused people's interest, and even some celebrities came to join in the fun - former US President Roosevelt ate duck number 12151 at the Silver Tower Restaurant, and the Queen of England Elizabeth ate duck number 185397, comedy master Chaplin ate duck number 253652, and Hollywood star Elizabeth Taylor ate duck number 579051... Frederick Jelleer took the opportunity to use the star effect to sell these celebrities Photos of people visiting the restaurant are all hung on the wall to attract more customers.
At present, Yinta Restaurant has sold 1.8 million ducks, and those small shops that imitated their brand have long been "closed". "What we sell is not ducks, but the psychological pride and satisfaction of customers." said the person in charge.
The buyer-seller relationship is the most basic and simple relationship between merchants and customers. This relationship can easily fall apart due to the intervention of a third party, because customers are often the most fickle and ruthless. To change this relationship, turn customers into your most loyal friends, or even relatives, and make the relationship between the two parties rise to a level that is difficult to dissolve, you need to study their psychology and maintain good interactions with them, for example, let them Gaining some unexpected glory and satisfaction due to consumption, only in this way can we create an innovative old store that will last forever.
Must-read Innovation and Entrepreneurship Stories for College Students Part 2
If you hadn’t seen it with your own eyes, it would be hard to imagine how a small jar could hold something six or seven times larger than you. Fresh vegetables; if you haven’t seen it with your own eyes, it would be difficult to imagine that a small dish can go up to heaven and become a designated food for airlines, and can go down to the banquet hall of the Great Hall of the People.
However, when you understand that a person can focus on one thing for ten years, focusing on the research, development and sales of the Daeducai series of products, you can finally understand that the power of concentration can really Create a miracle!
The creator of this miracle is Pan Qiumei, chairman of Zhejiang Qiumei Food Co., Ltd.
In 1979, Pan Qiumei, who graduated from high school, started her first job as a substitute teacher. In 1982, after she figured out the "knowledge" of "teaching and educating people", she founded the first private kindergarten in the area at that time. "The purpose of setting up a kindergarten is not just to make money, but mainly because there were very few public kindergartens at that time. Many farmers' children had no place to go after their parents went to work. It is very dangerous for children to be outside. I opened this kindergarten to ensure the safety of the children." The problem is solved," Qiumei said truthfully.
In 1990, Qiumei switched to the catering industry and opened a "Zhejiang Red" restaurant at the entrance of Xin'an River in Jiande on National Highway 320. The store is not big, but cars and people come and go every day, and the business is very prosperous. At this time, her husband who was doing business in Shanghai also had tens of millions of assets. Logically speaking, Qiu Mei, who was both a wife and a mother, should settle down and enjoy the life of a "rich wife". Who knew that Qiu Mei would start again? Tossed.
What Qiu Mei is tossing is a vegetable. To be precise, it is an ingredient often used in the dishes of the "Zhejiang Red" restaurant - dauducai. This is a traditional pickle made from "nine-headed mustard" made by farmers in Jiande area, and every household will pickle it. A director from Beijing fell in love with Qiu Mei's dishes after eating the dishes with Daedou Cai, and will definitely order them every time he comes here.
Dishes made with dauducai are delicious and delicious, so more than 5,000 kilograms of it are consumed as an ingredient in restaurants every year, which makes Qiu Mei see a business opportunity.
However, what really made Qiu Mei determined to start a business was an event held by the Women's Federation of Jiande City.
At that time, Qiumei visited Yuyao and Xiaoshan under the organization of the Jiande Women's Federation.
When she saw the fortune history of local entrepreneurs, she truly realized the broad prospects of the agricultural industry. Especially after conducting market surveys in supermarkets and bazaars, Qiu Mei is determined that the vegetables grown by farmers should not only be delivered to restaurant tables from the fields, but also be extended to ordinary people's homes, so that every city resident can enjoy them. You can eat green dishes from farmers.
In the winter of 2000, Pan Qiumei returned to her hometown and mobilized the villagers to plant 835 acres of nine-headed mustard for her at a price 0.1 yuan higher than the market price. The next spring, there was a bumper harvest of nine-headed mustard. "Farmers Picking, pulling, and transporting by tractor, the delivered mustard suddenly piled up a small hill on the playground, and six scales started working together, and before they had time to weigh it, Pan Qiumei was immersed in the joy of the harvest. In the middle of the day, something unexpected happened. It started raining heavily at around 4 pm on the day of acquisition, and it continued to rain for 4 consecutive days. Most of the nine-headed mustard purchased was rotten. The situation at that time made Pan Qiumei not even able to feel sad, so she quickly hired a group of people to pickle the small half that was not rotten.
Half a month later, a sudden piece of good news gave Pan Qiumei hope again. A merchant from Shanghai ordered all the pickled vegetables she had made.
Pan Qiumei finally decided not to sell the food after finally looking forward to it, which made people around her puzzled. It’s not that she doesn’t want to earn the money she got, but Pan Qiumei discovered that there was sand in the dish. Because she was in a hurry during pickling and her hygiene was not up to standard, Pan Qiumei had no choice but to throw away all the pickled vegetables. Although she lost 193,000 yuan, she won her brand and credibility.
The next year, Qiu Mei, having learned her lesson, started all over again. She hired professors from the Department of Bioengineering Food Nutrition of Zhejiang University and the Zhejiang Academy of Agricultural Sciences as technical consultants, and also invited several veteran farmers to guide the production process. Qiu Mei quickly stood up. The use of skilled rural elderly people to produce Daedu dishes not only ensures the traditional craftsmanship, but also ensures the hygiene and quality of Daedu dishes.
On November 26, 2001, at the Hangzhou West China Expo, Qiu Mei brought her agricultural products into the city for the first time. When the 37,000 packs of Tao Ducai and other local products she brought to the exhibition were sold out during the three-day exhibition, and 28 dealers came to discuss cooperation intentions, she was finally able to let go of her hanging heart. Saw hope for the future.
This year, Qiu Mei opened a small shop in Xin'anjiang, Jiande, selling local specialties, mainly Daedu vegetables. The store that opened for the first time was very popular and sales have been good. Hotels in Shanghai, Hangzhou and other places have established stable cooperative relationships with Qiumei.
Qiu Mei, who has been working in the shopping mall for many years, has become more and more aware of the entrepreneurial philosophy of "quality is king". Therefore, she strictly controlled the quality.
Qiumei’s Daeducai is very particular from the beginning of planting, focusing on “greenness”. The planting sites are all chosen at the foot of remote mountains far away from human habitation, and are not affected by the industrial "three wastes". The seeds are cultivated by dedicated personnel under the guidance of professors from Zhejiang University. They are carefully selected and then uniformly distributed to growers. During the cultivation process, only farmyard manure is applied. When purchasing, each mustard must weigh more than 2 kilograms, because the larger the stems and leaves, the more tender they are, and the smaller the stems and leaves, the older they are.
During the pickling process, in addition to salt, natural fermentation occurs. They also used a wonderful trick passed down by Sun Quan’s mother, the Empress Dowager Wu: placing the pickled vegetable jars upside down to allow the waste liquid from pickling to drain out naturally. In this way, the vegetables will not rot without the use of chemical products such as preservatives. , and greatly reduces the salt content of pickles. The second "secret recipe" is that the unsealing and packaging time must be two and a half months. If the cycle is too short, the carcinogenic nitrite produced during the pickling process will not disappear. Even the salt used for pickling must be recycled and the brine is improved, making it green and pollution-free.
In order to ensure the nutrition of the pickled vegetables, Qiu Mei is also thinking about how to add the low-fat, mineral-rich Qiandao Lake fish and the chicken with high protein content to her own pickles. In this way, not only It enhances the taste of the dish and also makes it rich in nutrients.
Not only that, this bad dish was actually sold to the sky by Qiu Mei. In 2004, Qiumei Food Co., Ltd., which had already cooperated with many well-known brand companies, attracted the attention of airlines. A challenging cooperation was placed in front of Qiu Mei. She knew in her heart that it was not easy to become the designated food of airlines. The first step was to have absolutely green and pollution-free products, and to pass multiple strict quality system certifications. Full of confidence in the product, she accepted the challenge.
Because as early as the beginning of the factory, Qiumei's product processing, testing, research and development, distribution, management, etc. were all operated in accordance with QS production standards. After testing by the local quality inspection department, all indicators of Pan Qiumei's Daeducai met the national requirements. After passing various inspections, Daeducai finally became the designated aviation food at Shanghai Hongqiao Airport and Hangzhou Xiaoshan Airport, with an annual demand of nearly 50 tons. .
At present, the main partners of Qiumei Food Company include Master Kong, Totole, Century Lianhua, Jinhua Pastry Association and many other large enterprises. Just supplying the seasoning packet ingredients for Master Kong’s instant noodles alone, the annual At least dozens of tons of taitucai are needed. In addition to the supply and sales to various other enterprises, Qiumei Food Co., Ltd.'s annual sales are as high as more than 50 million yuan...
After Qiumei's success, I never have a complacent mentality, but often say: "My success does not belong to me, but to our entire team."
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Qiu Mei understands the team this way: "The team of "Journey to the West" actually summarizes any team in the whole society and even in China. "Tang Monk has ninety-nine and eighty-one difficulties in learning the scriptures. Qiu Mei feels that her team is a Journey to the West team: there are people like Sun Wukong who are very capable, but will leave when they are unhappy; there are people like Zhu Bajie, The wind blows in both directions, and they will go wherever there is benefit; there are also down-to-earth people like Sha Seng; and there are also people like Little White Horse who work hard and don't complain.
"My character is Tang Seng, no matter what happens. No matter how difficult it is, you must find a way to persevere and never waver. An enterprise cannot be run by one person, it is a team. First of all, I, the leader, must do a good job and have the belief to persevere and persevere. This is my mission, which is very clear. Difficulties are inevitable, the key is whether you can solve them, just like Tang Monk encounters monsters, he must catch these monsters. The key is to solve the difficulties and everyone moves in the same direction!" Unlike Tang Monk's Buddhist scriptures, Qiu Mei What she got was gold and silver, and Qiu Mei knew the secret of "getting gold".
Qiu Mei also encountered a lot of setbacks on the way to "getting gold": in 2007, Qiu Mei Gang. A company guaranteed 600,000 yuan, but they couldn't afford it, and the company went bankrupt. In the end, only Qiu Mei came forward and helped the company pay back 890,000 yuan with interest. Qiu Mei said optimistically: "Fortunately, it's 600,000 yuan, 6 million is enough." I really couldn’t afford to pay it back. I was thinking about the 890,000 at that time. How many trucks or train trucks would I have to sell to earn back the money? I thought this was a profound lesson, or a loss in gambling. , I will never gamble again. I believe that a century-old enterprise also slowly settles down in this way. "Those who can persevere in the most difficult times must be an optimist. Qiu Mei is such an optimistic person.
When Qiu Mei Food Enterprise just started, it was not smooth sailing, but Pan Qiumei is optimistic I already have a nine-year plan in mind: in the first three years, in the early days of starting a business, many dealers took the products without paying. If the money could not be recovered, it was treated as investment in advertising; in the second three years, 70% was recovered and the rest was collected. The investment in advertising will be recouped in the third three years. After more than ten years of development, Qiumei Food has entered the normal track.
With the continuous development of the enterprise, Pan Qiumei. I think the most significant thing is to cultivate the talents in the team. One of Pan Qiumei’s right-hand men has been with her for 18 years, and the other has been with her for 19 years. They were both trained by me when they were working in catering. They have followed me since the beginning, and now they can all stand alone and are better than me!" Pan Qiumei said modestly.
Regarding the current lack of talents in enterprises, Pan Qiumei has her own retention policy: "I started from one person The work attitude and thoughts on doing things can reveal the person's potential. During this period, I will continue to guide him to make him feel his own value and tell him that there is room for improvement. For example, for management cadres, we develop talents as reserve cadres, from junior supervisors to mid-level supervisors, then to senior supervisors, and then to managers. Step by step, we will have goals to strive for. ”
Nowadays, many college students cannot find jobs. One reason is that they have high ambitions and low ambitions. The other reason is that some college students still want to take the exams for public institutions or civil servants because they feel that jobs in the system are more stable. For these College students, Qiu Mei said: "Today's college students just don't dare to take this step. It's not enough to hide at home and grow old without a job. I think as long as a company is willing to give you a job opportunity, you should seize the opportunity and work hard. Only when you work can you have work experience and social experience. "60% of Qiumei Food Company are college students and masters. Pan Qiumei, as a tutor of the Zhejiang University Agriculture, Rural Affairs and Rural Association, often tells these students who come to intern: learn to settle, be calm and study hard.
Success Later, Qiu Mei not only attributed the "Military Medal" to the team, but also helped local farmers become rich.
Qiu Mei's mantra is: "I am a true farmer. Talking about starting a business, she said: "We just want to be a leading agricultural enterprise, drive and promote the agricultural development of the province, and truly make some farmers rich and achieve a win-win situation!"
In the past, it was the saddest thing for farmers to have a bumper harvest of vegetables but to rot in the fields because they could not sell them. But now, more than 5,000 farmers in Qiumei's bases have no such worries. All this comes from Qiumei.
In order not to reduce farmers' losses, Qiumei took the initiative to double the purchase price, preferring to lose money herself rather than let the masses suffer. She was enthusiastic about public welfare and actively donated money to help poor students return to school, and did not forget to donate to nursing homes during holidays. After the devastating earthquake in Wenchuan, Pan Qiumei, who was holding a Women's Congress in the provincial capital, immediately decided to send 150,000 bags of vegetables to the Red Cross in a large truck. Although there are not many dishes, it is my sympathy for the victims of Sichuan and my concern for their post-earthquake lives.
In fact, Qiu Mei’s sympathy and concern for the disadvantaged groups does not end there. The company has absorbed a large number of laid-off workers. During the Spring Breeze Action launched in October 2007, the company absorbed more than 150 laid-off workers and provided them with a re-employment space. It is understood that two-thirds of the company's employees are now They are laid-off and unemployed people.
Some people have calculated that Qiumei Company’s Datong base in Jiande has solved the problem of more than one-third of the abandoned fields and idleness in local rural areas since the main growing season of Jiutou mustard is the winter slack period. field. And if the dolls in her arms are included, her base has increased the income of local farmers by an average of 1,373 yuan per person per year.
Pan Qiumei said that her goal does not end there. She hopes that through several years of hard work, more than half of the large amounts of abandoned farmland in rural areas will be solved, so that more farmers can embark on the road to wealth. She often tells her employees: "I am a farmer. I have grown and sold vegetables. I know the hard life of farmers and the difficulty of farmers entering the market. As long as they are farmers growing on my base, they are mine." Brothers and sisters, their business is my business.”
Qiu Mei’s seriousness and persistence lies in the fact that every time she says a word, she will strictly implement it.
"Live a prosperous economy and make the people rich", this has become the most true portrayal of Qiu Mei.
On various occasions, she said more than once: Doing business is not all about making money. In a sense, it is about making better use of the best things in human nature. Business operations must be conducted with integrity and win with morality. She is as honest and responsible in doing business as she is in being a human being, and as a result, she has gained a lot of good reputation that is more valuable than money, and this good reputation has ushered in good reputation. She believes that this is a humane strategy that must be adopted in business operations.
There is no end to entrepreneurship and never-ending struggle. Qiu Mei regards every applause as a drumbeat and every honor as a starting point. She works hard in the fertile fields of Jiande Mountains, using her wisdom and sweat to paint a more beautiful picture of the countryside and write more beautiful poems.