1. **Myeongdong**: Myeongdong is one of the most famous shopping areas in Seoul, famous for its abundance of fashionable shops and delicious food.

You can find stores of international and local brands here, as well as various cosmetic stores.

Myeongdong is also a gourmet paradise at night, where you can try a variety of traditional and modern Korean cuisine.

2. **Dongdaemun Design Plaza**: This modern shopping and cultural center is a haven for fashion and design.

It has many fashion stores, jewelry stores and Taobao market.

In addition, there are many shopping malls near Dongdaemun that are open until late, suitable for night owl shoppers.

3. **Itaewon (Garosugil)**: Located in Gangnam-gu, Itaewon is a charming shopping district with a variety of independent boutiques, cafes, and restaurants lining the streets.

This is the place for travelers looking for unique fashion items and cultural experiences.

4. **Namdaemun Market**: Namdaemun Market is one of the oldest markets in Seoul and offers a wide variety of goods, from clothing and jewelry to snacks and accessories.

It’s a great place for shopping and a great opportunity to experience traditional Korean market culture.

5. **Gangnam District**: Gangnam District is the fashion capital of South Korea, home to many high-end brand stores, boutiques and shopping malls.

You can find the latest fashion trends here and also explore the modern atmosphere of Jiangnan.

6. **Central Market (Gwangjang Market)**: This is a traditional market famous for its various delicacies and pure silk shops.

Here you can sample traditional Korean dishes such as fried rice cakes and scallion pancakes while shopping for traditional Korean fabrics and accessories.

7. **Sinsadong Shopping Street (Cheongdam-dong)**: Sinsa-dong is Seoul’s high-end shopping district with many luxury brand stores and boutiques.

This is the place for those looking for high-end fashion and a luxury shopping experience.

8. **Han River Banpo Riverside Walkway**: Although it is not a traditional shopping area, you can enjoy the beautiful scenery on the south bank of the Han River, and you can also find small stalls of street artists and buy handicrafts.

and artwork.

Shopping is one of the main activities for many tourists in Seoul, but besides shopping, don’t forget to taste Korean food, visit cultural attractions, and experience local culture.

Additionally, understanding Korean shopping etiquette and communication styles is beneficial as it helps better integrate into the local culture.