Tik Tok traffic is a system allocation mechanism. The key to obtaining traffic lies in the quality of video, and the quality of content is mainly measured by the following four indicators.

broadcast completion rate

praise rate

comment rate

forwarding rate

Let's name the weight of each indicator: broadcast completion rate >; Number of likes > Number of comments > Number of forwards. Some friends may mention the copy and location, which are icing on the cake.

1. The broadcast completion rate

The length is less than 15 seconds, and it is a qualified line of video. When the broadcast rate is high, the official will push it to the next traffic pool for screening.

in other words, the length of the video should be controlled as much as possible to be "short and pithy". If the video is too long, the content will be verbose, and few people will watch it patiently.

Therefore, long videos often lead to poor broadcast rate, so the operator does not recommend pushing long videos from the beginning. Especially for friends who want to increase their powder quickly, don't avoid the whole video directly.

as the saying goes, 15 seconds to grab the explosion, long video to raise fans, everything should be gradual, and good things should be tempered. However, it is very, very difficult to explode, unless it is the number of online celebrity traffic bodies, enterprises and some organizations that have accumulated a fan base. Long videos generally choose to send some real dry goods to give back to fans.

2. praise rate

if the broadcast rate is regarded as the passing line to measure the works, then the praise rate is the condition to measure the excellent products. The higher the praise, the more recommendations you will get.

in order to improve the praise rate and get more recommendations, we can add "like me" and "please give me a praise" to the video, and even say that people who like it become rich overnight, beautiful and handsome, and so on. In addition, combined with video content, users will generate * * * sounds, such as praise for heroes, praise for positive energy, etc., and users will give you praise in interaction.

3. Comment rate

How to make your video get comments depends on how well the video interaction is done. For example, the Tik Tok, which is in the field of food, added such a sentence to the video: "How about cooking these dishes when my mother-in-law comes home for the first time?" Is it easy for this kind of request for interaction to arouse others' comments on this sentence?

Everyone who has experience likes to share his own experience. Even those who have no experience like to express their opinions and want to elicit others' opinions, which promotes the comment rate of videos. As the saying goes, the essence of human beings is to love gossip and curiosity.

4. Forwarding rate

The more forwarding, the wider the spread, and the higher the probability of overlapping push.

the forwarding rate should be the most difficult of the four indicators, but it is not without solutions. For example, Tik Tok is still a gourmet. If you want others to forward your video, you must first show that your video is valuable or can really inspire the public.

For example, if we make a collection of dessert series, it will probably appear in girls' circle of friends or their own sister circle.

Tip: add one-the amount of attention

The more people pay attention, the greater the value the work will bring to users.

as long as your video content is of high quality and projected to the relevant people, it will stir up a thousand waves and attract attention.

For example, this person likes rural life, and your video is devoted to rural life, and he is particularly interested in it. You have always been a continuous exporter in this field, and you have done something distinctive. He will think that your work is of high quality, and once you like it, you will attract attention.

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