As an emerging small catering brand, Cha Yan Yuese’s successful marketing strategy mainly includes the following aspects:

1. Accurate positioning: Cha Yan Yuese’s positioning is very Accurate, specifically targeting young people's pursuit of food and quality of life, and attracting consumers by providing healthy, fashionable and convenient tea drinks and snacks.

2. Highlight the brand features: Cha Yan Yuese has created a special combination of "tea + rice crackers". This innovative food concept is very attractive to young consumers and has become the brand's biggest selling point.

3. Personalized service: Chayanyuese provides diversified choices and customized services, allowing consumers to choose different ingredients and flavors according to their own tastes and preferences to meet personalized needs. .

4. Door-to-door service: Cha Yan Yuese has launched door-to-door delivery service, especially in some cities where life is convenient and transportation is inconvenient. This door-to-door delivery service is convenient for consumers and increases the brand’s appeal. force.

5. Social media marketing: Chayan Yuese is good at using social media platforms to promote the brand. Through social media such as WeChat official account, Weibo, Douyin, etc., it has increased brand attention and reputation.

In short, Cha Yan Yuese’s marketing strategy is very successful. By meeting the needs of young consumers for food and quality of life, providing original drinks and snacks, and unique service concepts, the brand has gained rapid popularity. development and recognition.