The Internet itself has no sense of happiness. We learn the Internet for long-term happiness, and operation is the best starting point!

The author of this book, Xiao Mayu, will meet two kinds of people at work. They covet the Internet industry but don't know where to start. The first category is college students. The attraction of the Internet to them is countless stories of wealth and freedom, but there are no related courses in universities. The other is people who want to transform after working in other industries that have experienced rapid development for three to five years. The attraction of the Internet to them is continuous competitiveness and good development prospects. However, in the Internet industry, the competition for talents is fierce, and they are unwilling to start with newcomers. So for the second kind of people, what can be transplanted from their past work experience to form their own unique competitiveness? This chapter should be able to answer some questions for everyone. The most popular things on the Internet are product jobs and operation jobs. Here, starting from the experience of the small horse fish, it mainly introduces the operation post.

why operation is one of the best ways to enter the internet industry

first of all, there is a big gap in operating posts, which comes from the start-up companies that have sprung up like mushrooms after rain under the entrepreneurial craze. In general, a product can only be started with at least three operators. On the other hand, many traditional enterprises are undergoing the transformation of "internet plus", and many operating posts will be born.

secondly, the status of operators is getting higher and higher. Everyone has different views on which is more important, product or operation. However, it has to be admitted that in today's product homogenization, what can be done with technology and products has been almost done by BAT and the companies they invest in, and the ants rely on operations. Moreover, the traffic dividend has been exhausted, and enterprises are pursuing more refined operations. This also makes the operators become more valuable from handyman.

Thirdly, you can improve your personal ability quickly by doing operational work. The changing environment makes you have to break through the comfort zone and upgrade iterations. This ability is portable and can be taken away, but some relationships and resources accumulated in other positions in other industries may not be taken away.

finally, it is very possible for operators to run personal brands and realize value realization. Xiaomayu knows a travel network red. She used to do KOL(Key Opinion Leader) maintenance work in a travel platform (belonging to the user operation category). In her work, she got to know a lot of online celebrity, found some routines, and found that she also had some related characteristics, so she began to build herself. Now, she has become a million-dollar travel network star. Xiaomayu's male best friend, the same Ctrip Guan Peisheng, has now become a food network red. There are many similarities between running a product and running itself. By being a personal brand, you can not only raise your own value in the industry, but also realize your knowledge or be a freelancer, which will be much smoother.

the value of the operator

The salary of the first-tier Internet companies is very attractive, which exceeds that of the four major accounting firms and foreign banks that were in great demand at that time. She didn't find the salary data of the operation post, and only made the following explanation based on her personal experience:

The price trend of the operation staff after graduation

Ali Operation: in the first year of graduation, the grade is P4/P5, and the annual salary is 15,-2, yuan; In the third year of graduation, the grade is P6, and the annual salary is 2, to 3, yuan; The fifth year after graduation and above, the level is P7, and the annual salary is 3,-4, yuan+options.

startup company: in the first year after graduation, I worked as an operation specialist with an annual salary of 5,-8, yuan; In the third year after graduation, the position is a senior operation/operation manager with an annual salary of 1,-15, yuan+options. In the fifth year and above, the position is an operation director with an annual salary of 2,-3, yuan+options.

From the above, two questions can be answered: If you graduate and enter Ali or a startup company, if you work well, what will your salary level be like after 3 years or years? If I didn't go to a big company in the first year after graduation, will there be any opportunities in the future?

from the above trend, we can see that it is possible for the operators of startup companies to jump to Ali in the third and fifth years after graduation, and the operators of Ali may jump to startup companies in the third, fifth or even later years. However, there are many opportunities for Ali people to jump outside, but people from startup companies jump to Ali, but they are one in a hundred. First of all, this startup should be the field that Ali just started to want to exert; Secondly, my existing experience in this field can be directly transferred to Ali's new business department; Moreover, the original company is one of the best in the vertical field. For example, in recent years, Ali has made great efforts in travel (flying pig), logistics (rookie), health (Ali Health), film industry (Alibaba Pictures), mobile office (nailing), second-hand idle trading (idle fish), new retail (box horse fresh life) and other business sectors. Many talents in vertical industries jumped to Ali through this opportunity, which made their original skills catch up with the fast lane of the Internet and took their careers to a new level.

five steps to determine the ideal operating position

The operating positions in the recruitment market are dazzling, with salaries ranging from 2, yuan to 2, yuan, and different industries. How to find the right direction? It can be divided into five steps to frame an ideal operation post.

the first step is to select a vertical industry.

choosing a profession is more important than choosing a university! Internet companies are divided by product form, including information content, social networking, e-commerce, O2O, games and tools. Almost, the Internet has penetrated into vertically subdivided industries, giving birth to many small and beautiful "internet plus" companies, including: Internet+agriculture, internet plus tourism, internet plus travel, Internet+medical care, Internet+education, internet plus flowers and trees, internet plus catering, internet plus home improvement, internet plus finance, internet plus cultural and creative industries, etc.

when the internet becomes an infrastructure, if you just want to enter an internet company, the scope is too wide! Think about whether you are particularly interested and talented in a vertical segment. Narrowing down the scope, it is entirely possible to find a company that fits you, which may not be worse than a big company. For example, Xiaomayu has always had a soft spot for the tourism industry. The first two jobs, from Ctrip to Flying Pig, have accumulated a lot of industry experience and are quite happy during the work. If you are a heavy user of the product, it will be much easier to operate and easy to blend in with users. If you don't know which companies are in your favorite field, you can check them by classification in ASO1 and the new list.

step 2, select the company.

Many people will struggle whether to go to a big company or a small company: some people want to go to a small company for experience because they are afraid of being a "screw" in a big company, while others want to stay in a big company for fear that the small company will not live long. In fact, these are not comprehensive considerations. BAT is a big company, big and full of vitality, so there is no need to be biased against big companies. There are many small companies in Ali that start their own businesses internally, with hard-working employees and many opportunities.

What is worth worrying about is whether the first-tier Internet companies are high-speed developing potential startups. These two types of companies are really difficult to choose, and both belong to the first-class companies. If you have to choose, Xiaomayu thinks that in your career, it will be even more regrettable not to have been to the former! Moreover, if you miss the school move, the probability of going to the former is even smaller. When you change jobs from the former to the latter, you have more choices. Therefore, she is still the first-line Internet company.

how do I know which companies are first-tier internet companies? Every year, internet society of china and the Ministry of Industry and Information Technology jointly publish the list of "Top 1 Internet Enterprises in China", all of which are top Internet companies. How do you know if a startup has potential? You can see a thing or two from its founding team and financing situation.

the third step is to select a position. The relationship between a company and a post is very similar to that between a university and a major, and choosing a university or a major has always been an enduring controversy. Each type of company has its own advantages, and the competitiveness of choosing these positions will be greater.

how to judge whether a position is an advantage position of the company? Let's see if it's the position that the company has accumulated the most experience and become the industry benchmark. For example, Taobao's category operation, expert operation and activity operation, while content operation and user operation are emerging positions, which need to be supplemented by external forces, and they don't have much accumulated experience to feed back to newcomers; Second, see if the position contains the competitiveness on which the company depends most. For example, Xiaohongshu started from content and community, and its two jobs are more competitive than those of idle fish. Finally, you can also ask people in the industry or seniors who have already entered the company. With the passage of time, each position will also change dynamically, the original dominant position may decline, and emerging positions may gradually form competitiveness. Keep enterprising at any time, so as not to fall behind!

step four, select the team. The application also depends on the team, especially the startup company. The team decides whether the company will go far or not. Look at the team genes: e-commerce genes or social genes? 2B(to business) or 2C(to customer)? Baidu Department, Ali Department or Tencent Department? Are you doing what you are good at and love? Second, look at the leadership: Are the bosses and core managers from first-tier Internet companies? Do you have personality charm to win over a group of outstanding talents? Does the department you want to go to have an independent leader to lead the team? Look at values. This seems a bit abstract, but it is also very important, otherwise you may be forced to do something contrary to your own values for the result. The bottom line of values is at least: don't do evil, be kind at first, and create value for users.

step 5, select salary. If you are satisfied with the above items, the salary will generally not be bad. Generally, the salaries of fresh graduates are fixed by companies, and there is no room for negotiation. But you can talk about salary in a startup company. If you have several years of work experience, you can also talk about salary with the company within a certain range. Talking about money doesn't hurt feelings. Money gives people more opportunities to learn, recharge their batteries and socialize, which is beneficial to work. I am afraid that "I didn't care when I talked, but I felt that this salary was not worth it at work, so I relaxed myself." The boss must raise the salary when the employees reach a higher level, not wait for the employees to grow after the salary increase. In addition, if you are still in the internship stage, then it doesn't matter if the internship salary is low. This experience is actually a stepping stone.

Choosing a job with digital thinking-career planning can also use the thinking of digital operation!

I have several job opportunities in my hand, but I don't know how to choose. Score! Put the factors related to career choice you care about in the first row, put several job opportunities in the first column, and score different factors according to 1~5 in the blank. If each factor is equally important to you, sum it directly. According to common sense, the highest total score is the most correct choice. If the factors have different weights, they can be weighted and summed. Early Taobao followed this logic when ranking experts and commodities.

How do college students prepare for the operation post

Anchor the post

One of the four thoughts of operation is refined thinking, while some people go all over the world with a resume, obviously without refined thinking. If your resume looks like it matches 1, jobs, it's better to make it look like it matches 1 jobs and doesn't match the other 99 jobs. Because everyone has a position, and every position has a position. It is irresponsible to yourself and the company if you ignore the fit and just ask for barely qualified. Therefore, I suggest everyone learn to read the job description, which contains a lot of information. There will be some similarities and differences in the job descriptions of each type of operation post. Find out your own characteristics and present them clearly, making people feel "it's you" at a glance!

when applying for a job, you should at least prepare a resume for a certain kind of operation position, which contains "* * * similarities" cases that prove that you are qualified for this kind of position. The more extreme way is: if there are any cases or personalities that can meet the "differences" of the post, before submitting your resume every time, add the relevant text to the most conspicuous position, or focus on it in the body of the email! So the possibility of success will be even greater!

resume skills: cases! Details! Data!

the most important skill is in the above three words.

case: omitted.

details: representing the truth! I strongly suggest that you use more pen and ink to describe the two or three cases that have the most highlights among the cases you have done.

data: it represents persuasiveness! In every case, there must be data! An absolute data doesn't mean anything. You should compare it with previous data, opponents and targets.

what if there are no cases? Opportunities are always given to those who are 2% prepared! Cramming at the last minute may have limited effect, but it can always make up for some shortcomings. Realize your own shortcomings and make up for them as soon as possible in a short time. On the one hand, we can find out the most feasible cases mentioned in the book and realize some of them. Considering that it is difficult to achieve results by fighting alone, you can also form a small team to achieve the goal together! On the other hand, it is necessary to show the attitude and efforts of continuous learning and let others see their potential.

written test skills

In recent years, the written test topics of Internet companies are full of imagination, high difficulty and strong innovation. There is no correct answer in this test, but I just hope that I can see the logic, knowledge and creativity of the applicant from it. There are three kinds of common questions: (1) about the company's innovative business; (the second category) about industry; (the third category) a description of your own case.

Answer ideas:

Set up a good structure (usually the total score)-fill in the answer (from the point of view of the questioner, deduce what he wants to examine and get to the point)

Encourage to use more professional-looking words such as terminology, jargon and proprietary vocabulary, and step on the score point.

usual accumulation and preparation

read a lot of relevant materials before the written test, get familiar with official website of the applicant company and competitors, and check the financial media reports, official channel reports and excellent answers in Zhihu in the last six months.

when you encounter inspiring content, take screenshots or copy them to your mobile phone notebook at any time (for example, the latest strategy and the differences between competitors)

Always test yourself, ask yourself and answer yourself. Longitudinal examination: in-depth analysis of this product; Horizontal test: What competing products exist and what are their advantages and disadvantages?

interview skills:

understand the corporate culture before the interview.

If you want to go to Ali, you need to know about Ali's view on talents. At this time, you should read official reports instead of post bars and forums.

Peng Lei (one of the founders of Alibaba Group, CPO) talked about Ali's talent view in a speech: smart, honest, optimistic and introspective. Smart: professional ability and open thinking, high IQ and EQ; Pishi: it can withstand tossing, and it doesn't matter whether it is "stick killing" or "killing". It can withstand pressure and is not proud; Optimism: after fully understanding the real situation objectively and rationally, I am still full of curiosity and fun, and love to toss; Introspection: always reflect on yourself, not arrogant, not arrogant.

interview frequently asked questions: for details, please refer to P194~P196 of I do business in Ali.

interview details: