Short video ending. I don’t know when it started. Short videos suddenly became popular. On the street, on the subway, or at home, everyone has a mobile phone. It has become a modern society. A beautiful landscape. The following is the conclusion of the short video.

Short video ending 1. Make a video. Generally, the ending can introduce the producer, editor, production tools used, and people behind the scenes.

In the process of making corporate short videos, the ending is the same as the beginning. It does not simply refer to the last sentence of commentary leading to the last scene. Then a good corporate short video should have a beginning and an end that echo each other. A good beginning is half the success. At the same time, the end should be smooth and complete, and you cannot lose sight of one or the other.

Types of video endings

1. Emphasis: The final corporate short video emphasizes the theme and features, which plays a role in deepening the impression. Emotions accumulate from the beginning and gradually intensify throughout the whole story. The end should be the part that brings the audience's emotions to the highest point.

At the end, the last emphasis on the corporate philosophy can deepen the viewer's impression of the corporate brand, turn the viewer into a potential consumer, and bring more future product sales to the company. possible.

2. Lyrical style: ending in a lyrical way, stimulating the emotions of the viewer, arousing everyone's cries, and bringing a good promotion effect to the company's brand image or product marketing.

3. Summary: The summary is a systematic summary of the entire corporate short video, and the echoes before and after play a role in summarizing the full text.

Short video ending 2 Writing techniques for short video ending copywriting

The writing technique for short video ending copywriting has similarities with the beginning, such as the setting of suspense, but also has different beginnings. Such as increasing interaction and guiding attention.

1. Leave suspense

Although the writing at the beginning and end of the short video both emphasizes suspense, the purposes of the two are different. The suspense at the beginning is to make users watch the short video, and the suspense at the end is to make users watch the next short video. For example, a short video with a plot can end at the beginning of the story's reversal or climax, guiding users to continue watching in the next short video.

2. Interact

Use the form of questions, hypothetical questions, and rhetorical questions to interact with users, such as asking users: When was the last time everyone was happy? Woolen cloth? Such a simple question will trigger many users to leave messages and comments.

3. Guide attention

For the operation of short videos, increasing fans is a very important issue. Actively requesting attention at the end by being cute, pretending to be pitiful, or being clever will attract users to follow the short video account.

4. Summarize and refine

Refining and sublimating the entire short video in the form of text or video at the end will help deepen the user’s impression of this short video, thereby deepening the Impressions of short video accounts.

Short video concluding remarks 3 Overview of the short video industry

Short videos are now on the cusp of the storm, and user data is growing at a rapid rate. One of the reasons is that short videos connect diversified scene.

As a result, KOLs, celebrities, brands, e-commerce companies, institutions, and companies have all begun to enter short videos, hoping to use this platform to become popular. Competition has created a rich diversity of short video elements.

In the past, when short videos first came out, they had one purpose, to catch people’s attention. Therefore, the elements were relatively simple. They were usually videos made by third- and fourth-tier people and people from society, showing novel styles. Exaggerated, middle-aged society, the style is also more complicated.

Now, after many forms have been systematized, elements have also begun to diversify. For example, young and fashionable, fresh style, beautiful girls, energetic and dynamic, travel cross-country, colorful, high-quality and stylish, loving couples, cute pets, it is full of fun.

What are the characteristics of short videos?

1. The time is short, usually 15 to 30 seconds.

The more exciting things here are dancing, showing off your beauty, performing, driving skills, spreading dog food, etc. Some of the more scene-based ones are campus, home, workplace, distant mountains and seas, or dreams, new belongings, etc.

2. The composition of top users

Taking Douyin as an example, half of them are purely vegetarians.