It means sharing the moment of eating delicious food and describing the moment when people feel happy and satisfied when eating delicious food. Food moments are often widely used and associated with short videos, food blogs and food sharing groups related to food. People share exquisite food pictures and fragments, their dining mood and feelings, and show their appetite and cooking skills on personal social media accounts. Food moments have also led to some corporate marketing activities. Some restaurants or food brands will hold food moments, inviting consumers to take food videos or photos and share them on social media, so as to improve the visibility of independent brands and consumer stickiness.