Accurately positioning and continuously attracting attention

Many online celebrity on the Internet are like a flash in the pan, which just appeared and disappeared from people's field of vision. The key to running your own online celebrity career is to release value for fans for a long time and attract their attention for a long time.

Early positioning is very important. You need to determine your own style. In common words, it is: having your own unique characteristics. This positioning can be based on the following aspects:

1 Interest, hobby

For example, if you like food, you can share your food experience online, make videos of home cooking and communicate with fans frequently, and gradually you will become the KOL of home cooking.

Even if you like playing games, you can share your game experience continuously on the Internet and accumulate your own user base.

2 *** Same identities and groups

For example, if you are a treasure mom, you can attract the treasure mom group like you by sharing your own experience of taking care of the baby and constantly releasing the value.

For another example, through the same occupation, you can gather a group of people just like you by constantly sharing your work experience.

The key point is to find people similar to you, constantly release content, attract fans, build a community and build a sense of belonging.

Second, multi-channel communication, learn to operate

1. Grasp the communication nodes

Make your content into various forms, such as text, audio and video.

There are many communication platforms now: short video, live broadcast, self-media platform, social platform, etc. You need to radiate your influence through these nodes.

2 Accumulate contacts in the industry

Let people's connections help you spread, such as hooking up with big V likes or forwarding.

Big V often represents huge fans and traffic. If you ask them to forward it for you once, it will undoubtedly bring you huge traffic, and at the same time, it is also a good endorsement of trust for you.

3 paid promotion

For example, raising a water army, buying fans, hype, media promotion ...

In a short period of time, you can quickly make yourself popular through hype, or you can invite some IP packaging companies to promote it, and then you need to maintain your own popularity and attract the attention of fans.

Third, learn to package yourself and maintain the public image

This is a world of looking at faces. If you grow well, you will have certain advantages. But you don't have to feel inferior when you look ordinary. At least you can dress up a little differently.

You need to constantly appear in the eyes of fans and learn to maintain your reputation and reputation.

Fourth, continuously strengthen your competitive advantage

This advantage can be your face value, your specialty, or your personal sense of humor. In short, you need a skill that can be used.

In this world, there are too many people with good looks. You need to learn to dress yourself up and have a little personality. You need to keep on studying and training to improve your talents.

Five societies should establish their own communities and maintain their fans.