At 11: 22 on April 29th, at Wenchang Satellite Launch Base, Hainan, white smoke billowed several stories high, and the thick, snow-white Long March V carrier rocket slowly left the launch pad, soaring into the sky like the rising sun, disappearing into stratus clouds and heading straight for the vast space.
The successful launch put Tianhe Core Module on the predetermined orbit, and set up the first building block for the on-orbit assembly of China Space Station. Followed by three space station cabins, four cargo spacecraft and four manned spacecraft launches, the entire space station was finally built in 222.
The orbit of Tianhe Core Module is another big step towards the sea of stars after a series of breakthroughs such as Chang 'e-5 lunar exploration in 22, Beidou system networking, celestial exploration of Mars, and new shenzhou spaceship.
On April 3th, when Tianhe was soaring in space, a successful space science exhibition of "* * * Celestial Sky and Core Cabin" was ushered in a wave of enthusiastic crowds in science and technology hall, Wuhan, Hubei, more than 1,5 kilometers away from Wenchang.
This exhibition is specially held by China Aerospace Foundation and its partner, Master Kong, for the heroic city against epidemic, the commercial aerospace base, the high-tech leader in central China, and the people of Wuhan who are determined, brave and wise.
The cool space model, wonderful big coffee explanation and immersive VR experience have greatly stimulated the citizens, especially teenagers' strong interest in the unknown space and the pride of China's space industry.
In order to narrow the distance between aerospace science and technology and ordinary people, Master Kong also specially brought the exhibition of "Space Station" and "Lunar Exploration Area", and prepared the "Starry Noodle Restaurant" for visitors, so they can also taste the same product of "Space Noodle" after visiting the exhibition.
under the careful guidance of China Aerospace Foundation, Master Kong has been committed to benchmarking the aerospace quality, connecting the advanced aerospace food technology with instant noodles that people are familiar with, introducing aerospace food technology and standards, and promoting the continuous innovation and upgrading of Master Kong products in the direction of delicious, healthy and safe.
Last year, Master Kong's "Braised Beef Noodles" and "Suda Noodle Noodles" were fortunate enough to become the first "space noodles" in China, which was the first in the industry and took an important step in the civil transformation of space technology in China food industry.
With the achievements of China's space exploration to the moon, manned space station and so on, Master Kong, as one of the representatives of national brands, has taken the initiative to undertake the social public welfare responsibility of popularizing space knowledge and improving young people's scientific literacy, thus helping China's space industry.
over the past three years, along with the strategy of becoming a space power, Master Kong has carried out a series of space science popularization activities in Wuhan, Xi 'an, Chengdu, Lhasa, Shenzhen, Hangzhou and other important cities, approached more than 5, students, held nearly 1 lectures by space experts, and covered about 55 million people online, thus building a bridge to communicate with the next generation and sowing space dreams in the hearts of thousands of young people.
Getting out of the market competition and returning to social welfare, it is in this way that Master Kong constantly responds to the needs of the times and embarks on the road of transformation of national enterprises with scientific and technological innovation.
more than 3 years ago, the horn of reform and opening-up sounded, the planned economy loosened, the market economy broke the ice, and a generation bravely went to sea, which was followed by a change in the rhythm of three meals a day.
The non-stop pace of the times has opened up a vast convenience food market between traditional unit canteens and family kitchens.
in the early 199s, there were thousands of production lines all over the country just for instant noodles, but most of them were low in price, single in taste and simple in packaging, which could not keep up with people's demanding tastes and convenience.
Master Kong, who was born in Tianjin in 1991, seized this wave of consumption upgrading 3 years ago after careful investigation. With multi-material bags, bowl forks, stronger noodles and the traditional classic "braised beef flavor", Master Kong refreshed people's understanding of instant noodles at that time, which became an instant hit and swept the whole country until now.
after 216, another wave of "consumption upgrading" in the whole society resurfaced, stirring people's food, clothing, housing and transportation.
The explosion of nano-anti-fouling shirts, ultra-thin sun-proof sportswear, fashion items with surging national tide, etc., has formed obvious contrast with the slow sales in staple goods, which is a vivid portrayal of people's increasingly refined material and spiritual pursuit.
People used to think that "drinks are not sweet, so it's not worthwhile", but now a large number of healthy natural drinks with low sugar and no sugar are dazzling, which means that people's pursuit of diet is upgrading from appetite to green health.
in the field of fast food, the take-away platform has expanded fiercely, and the instant noodle industry has been forced into the crossroads of change, which also responds to social needs and turns to health, high-end and dinner, finding a breakthrough in the evolution of products and brands.
major instant noodle enterprises have started to carry out scientific and technological innovation and technological upgrading from the aspects of raw materials, ingredients, taste, production technology and packaging. In particular, Master Kong, as a leader in the industry, while supporting the development of the space industry, also actively carries out the "Industry-University-Research" cooperation and applies space technology to innovative product research and development.
The FD freeze-drying technology used in the aerospace field in the vegetable package of Master Kong's instant noodles keeps the vegetables fresh and delicious during processing, and can restore the original taste of the ingredients to the maximum when eating, and can be stored for a long time. In addition to FD technology, in the innovative research and development of high-end products Suda noodle restaurant, Master Kong also relies on RP technology applied in the aerospace field, and with the blessing of RP technology, it can better enhance the taste of products.
With the support of high technology, Master Kong has continuously explored the traditional food culture, combined with modern consumption and eating habits, and successively launched high-end series such as Suda noodle restaurant, master soup, boiled soup, and diversified products for service segments such as vegetarian, dim sum cup noodles, handmade noodles, etc., which promoted the pursuit of delicacy, health, nutrition and safety for the whole industry to a new height and led the whole industry to "return of the king" after a short low tide.
this is inseparable from the food safety management team of more than 3, people, the digital raw material traceability system that can complete the traceability of food safety process information in two hours, and the digital operation system of the entire upstream and downstream suppliers, distributors and retailers that connect 4 million farmers and connect 9 million consumers.
In September, 22, in view of the active fulfillment of social responsibilities, the United Nations selected Master Kong as the benchmark of sustainable development.
in December, 22, Master Kong won the honor of "Top Ten Enterprises in Safety Management of China Food Safety Annual Meeting" for the tenth time, and won the Golden Jubilee Award of China Food Benchmark Enterprise for six consecutive times.
in January, 221, master kong's "digitalization" process gained international recognition and officially passed the international authoritative ISO/IEC 271 information security management system certification.
thirty years later, the epidemic struck, and master kong's long-term purpose of "serving consumers" was once again confirmed.
In the early morning of January 23rd, Liang Enluan, director of Master Kong's Wuhan factory, was just about to go to bed when an emergency call told him that Wuhan issued a notice to temporarily close the passage from Han.
Liang Enluan, who has worked in Master Kong for 22 years, immediately understood that in this stall, the humble instant noodles are no longer ordinary consumer goods, but people's livelihood. He decided to stay and do something.
In order to deliver the materials to the most nervous frontline of the epidemic prevention and the residents caught off guard as soon as possible, from Liang Enluan to ordinary workers, the original vacation rhythm was interrupted. Under the premise of strict epidemic prevention, they tried their best to gather manpower and transportation capacity, even using private cars, and finally propped up a precious lifeline of food production and transportation.
The last time a similar scene happened, it was on the night of the Wenchuan earthquake on May 12, 28. Colleagues of Master Kong from Hubei Province opened the warehouse together and put the goods on the train to the disaster area overnight.
When the epidemic struck in 22, Master Kong Group also launched the national emergency plan as soon as possible. Under the instructions of the General Administration of Market Supervision, it raised hard-core epidemic prevention materials, and at the same time made every effort to promote the resumption of production in factories around the country, and used big data to solve the problems of production and marketing coordination, logistics and transportation, raw material supply, etc., and accumulated 837 hospitals in 26 provinces and 299 cities to fight the epidemic.
since then, the catering industry has been completely stagnant, and the demand for home consumption and returning to work has soared. Master Kong, who has withstood the most severe test, has taken advantage of the situation and adapted to the situation.
in may, master kong introduced the new handmade noodles, the upgraded mixed noodles and the new specifications of its bag noodles. at the same time, he also upgraded the packaging design of the middle-priced noodle brands "Jin Shuang Lamian Noodles" and "Super Fumanduo", and launched a large-scale product "Jin Shuang 1.5 times", which met the consumption needs of cities, towns, factories, communities and other groups and truly achieved "What do consumers need, master kong?
In view of its positive role in fighting the epidemic, Master Kong won the "Outstanding Corporate Social Responsibility Award" at the 22 China Corporate Social Responsibility Summit hosted by Xinhuanet and jointly sponsored by China Enterprise Reform and Development Research Association.
in 22, China's economy will become the only seedling of global economic growth, and the instant noodle industry will also achieve a counterattack. The overall sales volume will increase by .1% and the sales volume will increase by 4.7%.
among them, the sales volume of Master Kong accounts for 43.7%, and the trend continues to rise, ranking first in the market. The 22 financial report disclosed in March showed that Master Kong's instant noodle business realized a profit of 2.733 billion yuan, a year-on-year increase of 24.28%.
grasping the pulse of the times and helping the family and the country in the same boat have become the core competitiveness of enterprises.
in April, 22, in order to stimulate the economy and break out of the trough, the national new infrastructure policy was born, among which satellite internet was among them. Private commercial aerospace also showed a trend of head concentration after the investment boom, and top enterprises closely related to national strategy and human destiny were about to be born.
as an industry at the top of the pyramid, behind the explosion of the aerospace industry, all walks of life have emerged from the cocoon under the strong internal and external pressure and gone to the sea of stars.
From Huawei, which resists sanctions, to Wuling, which builds whatever people want, to BYD, which attacks electric vehicles, under the background of China's global rise, the competition in all walks of life is becoming fierce and head-to-head, and the long-distance running ability of enterprises increasingly depends on whether it can fully and continuously respond to the needs of the country, society and the times.
it is generally believed that the value creation of enterprises is ToC for consumers and ToB for merchants. In the post-epidemic era, great health has become the foundation of people's livelihood. For the convenience food industry that adheres to the rear area and guarantees the foundation of people's livelihood, there is a ToS in addition to ToB and ToC, and "S" means "society".
Food is the most important thing for the people, and Master Kong has a heavy social responsibility on his shoulders. In front of him is the blue ocean of the billion-dollar market. Only by practicing scientific and technological innovation of products and "double upgrading" of social welfare can we achieve the vision of "happy diet and good life" and make the national brand evergreen for a hundred years.
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