The scope of trademark infringement needs to be assessed from many aspects.

In terms of trademarks alone, you need to look at characteristics such as wording, design, style, etc.

It also depends on the type of store. Stores of the same type are more likely to infringe.

As for the issue of Haidilao applying for multiple trademarks, I think it is purely idle.

When he failed to sue Hedi Lao, he went out of his way to change the name. Now he is engaging in such behavior, which loses his status as a large enterprise.

1. Haidilao applied for more than 200 trademarks in two days. According to investigations by relevant departments, it was found that Haidilao is now particularly sensitive to trademarks and has applied for more than 200 trademarks in two days.

The names of the trademarks are different, but the styles are very similar.

For example, "Search from the bottom of the sea", "Lao from the bottom of the basin", "Lao from the bottom of the sea", "Lao from the bottom of the sea", etc., including all kinds of "Lao", various homophones, and various things related to water.

There are also trademarks such as "Lan Xiaohai", "Xiaohaipi", "Xiao Haige", etc., which seem to have nothing to do with Haidilao.

This kind of behavior may occur because you are afraid that others will use you to gain popularity.

2. How to define trademark infringement? In fact, the occurrence of such behavior in Haidilao is mainly related to the original "Hedi Lao".

At that time, the relevant court ruled that Haidilao’s prosecution was not established.

The other party is not similar in terms of glyph, pronunciation, composition, color, etc.

Moreover, the other party's dishes and business type are also quite different from Haidilao.

Consumers who go to dine will never think of the word "Haidilao".

The standard for the court's determination is also the standard for trademark infringement.

It mainly determines whether a trademark is infringed from three aspects: trademark, business type and consumer concept.

My personal guess is that Haidilao is afraid that similar incidents will happen again in the future, and considering that it may lose the lawsuit, it simply registers them all.

3. Scope of trademark infringement The scope of trademark infringement is very wide. Haidilao’s registered trademark is only because of one of the “similar trademarks”.

It also includes counterfeiting other people's trademarks, replacing other people's trademarks and reusing them without permission, selling goods with exclusive rights to trademarks, etc.

To put it simply, you cannot use other people’s trademarks to sell your own things, you cannot secretly cancel other people’s trademarks and reuse them yourself, and you cannot sell other people’s exclusive products.