Changes in the market environment and the store’s own conditions.

1. Changes in the market environment: With the rapid development of e-commerce, online shopping has gradually become the mainstream, which has had a certain impact on the sales of traditional physical stores. This has led to changes in the overall market environment, resulting in reduced sales demand for physical stores.

2. The conditions of the store itself: In addition to the impact of the market environment, the location, price, rent and other factors of the store will also have an impact on sales. If the location of the shop is not good enough, or the price and rent are too high, potential buyers will be deterred.