produced by Wuxiang Finance

Looking back at the short videos of fires in recent years, what features will you find?

yes, the head account basically started by showing off wealth.

The "Tiger Brother talks about cars" and "Monkey Brother talks about cars" on the Tik Tok, most of which are luxury cars and luxury watches with millions of sun exposure.

Food bloggers "poison with straw", eating caviar as a snack with Maotai and cattle.

The boring life of Zhu Yibian, which has been raging for two years, started with Rolex and the life of rich people is so simple and boring.

In the past, it was often said that the rich and the poor lived in two parallel worlds with little overlap.

but through the internet, we find that many ordinary people are longing for the life of the rich.

although I can't make it, my heart yearns for it.

1

Everyone can understand the mentality of showing off wealth. After all, everyone has vanity.

but why do so many people like to watch the lives of the rich?

in psychology, "pursuing advantages and avoiding disadvantages" is one of the inherent attributes of human nature, and it is a common psychology of human beings to be too poor and love the rich.

On the surface, people look down on the rich, but on the inside, they always admire them.

It's like we want to call Ma Dad while scolding Ma Yun for cutting leeks.

In A Dream of Red Mansions, the play "Granny Liu's Three Visits to the Grand View Garden" shows this mentality to the fullest.

When Granny Liu entered the Grand View Garden, Xifeng brought her a bowl of pigeon eggs just to amuse Granny Liu, who had a big appetite.

Granny Liu didn't know pigeon eggs, and mistakenly thought it was an egg. She even praised her and said, "The hens in Jia's house are handsome, and the eggs laid are so small and handsome."

Xi-feng smiled and told Granny Liu, "The eggs in her bowl are one or two taels each. Tell her to try them quickly. Once they are cold, they will not taste good."

After hearing this, Granny Liu sighed, "A penny or two disappeared without hearing the noise."

Granny Liu, relying on the simplicity and high emotional intelligence of rural people, has brought long-lost laughter and laughter to the dreary Grand View Garden.

She doesn't mind being teased, and Lin Daiyu taunts her as a "female locust", and she doesn't care.

why?

because the benefits are real.

everyone wants to be with rich relatives, but some just don't have a chance.

In the past, not all ordinary people were lucky enough to be like Granny Liu.

But in the era of media, the upper class is no longer out of reach.

Even ordinary wage earners and moonlight families can realize their "dream of being a celebrity" through "spelling a bill".

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Recently, a video account named "@ big LOGO eats Beijing" became popular. In recent months, it has gained tens of millions of powder.

At present, there are more than 2 million fans and more than 15 million likes.

In the video, he often wears fashionable greasy hair and a pair of round glasses, which looks like a rich man at first glance.

In a program "Rolls Royce in the Vegetable Market", he came to Beijing Sanyuanli Vegetable Market.

It claims to be the best vegetable market in Beijing, where you can buy fruits and ingredients from all over the world.

Because it is located in the core area of Beijing and close to foreign embassies, the people who patronize here are either dignitaries or stars, so the price will naturally not be very close to the people.

It is reported that a kind of green grape called "Water of the Earth" is full of grains and crystal clear, and its price is 58 yuan/Jin. If you buy a bunch, you will surpass 1 yuan.

There is also a jelly orange with 1 gift boxes, which is said to taste like jelly, and the price is 98 yuan.

in addition, there are 7, pieces of yellow croaker, which are not difficult to sell on the shelves.

In the daily necessities section, there are tablecloths with a price of over 1, yuan, pink porcelain coffee pots with a price of 6, yuan, and laundry baskets with a price of 2, yuan ...

When he went to the cashier to check out, the cashier told him that the total amount was 8,93.32 yuan.

He asked the cashier curiously, "Are there many people spending this amount?"

The cashier replied without thinking, "Many, many, hundreds of thousands."

Yes, maybe you don't know. In Sanyuanli vegetable market in Beijing, some people spend 2, yuan a week to buy fruit, and the shower gel set for bathing cats costs 2, yuan!

These stories are not fairy tales, but part of the secret life of the rising affluent class in China.

granny Liu went in and out of the grand view garden several times that year, and after returning to her hometown, she always shared her experiences with the villagers.

In fact, today we are as keen to watch the world of the rich as Grandma Liu.

I dream that I can get rich one day as long as I work hard.

It's just that we don't know that the dream of the rich we watch is actually based on our own viewing ...

3

In recent years, traditional media such as TV, radio and magazines have declined, and many advertisers have invested their money in new media.

fans are advertisements, and fans are everything.

In order to attract fans, showing off wealth has become the best way to attract attention.

driving a Lamborghini to deliver food.

I like to mention aston martin's "unpacking" video.

A whole row of Ferraris are setting up stalls ...

This is a scene that we can often see in Tik Tok and Aauto Quicker, which will give people the illusion that super luxury cars are everywhere?

not really.

But we found that showing off wealth is a kind of wealth password, which can attract a steady stream of fans.

This picture is a powder-increasing picture of Tik Tok's two head car video numbers "Running Old" and "Tiger Brother Talking about Cars".

the two videos have a * * * in common, that is, few people watched it when they first started to share automobile knowledge.

However, since it was transformed into a "luxury car", it broke through the bottleneck of powder growth overnight and embarked on the road of rapid powder growth.

at the fastest time, it can increase powder by 1 million a day!

nowadays, these two accounts have become tens of millions of accounts, and the endorsement fee for any advertisement is several million.

maybe they couldn't afford a luxury car once, but now buying a luxury car is really like buying it for fun.

And when this "wealth password" was opened, we found that more and more ostentatious wealth accounts appeared.

dazzle rooms, cars, luxury goods, expensive ingredients, beautiful women ...

They dazzle people whatever they want to satisfy their imagination of upper-class life.

Wechat business used to play this routine in his circle of friends, but now it has been upgraded.

As long as you dare to "show off your wealth", the short video platform will make your work flow "rich" one day.

Hugo, a great French writer, once wrote in The Smiling Man: "The paradise of the rich is built on the hell of the poor."

that's true.

when Yao Anna, the second princess of Huawei, debuted.

A netizen said, "Create wealth for capitalists during the day, learn from capitalists to talk and think after work, and watch capitalists' daughters dance at night ..."

If you feel that God is unfair today, some people get rich overnight.

but also understand that some people can get rich overnight, and you and I are both responsible!

what do you think about these show-off accounts? Welcome to chat in the message area.