Japanese animation creation, as a direct representation of Japanese culture, has a long development history and extensive influence, and has formed an animation culture and animation industry. In Japan, animation almost fills every corner of Japanese life, and animation culture has become a national culture. With the advance of globalization, Japanese animation, as a modern popular culture, is spreading and expanding all over the world, which has a great influence. In contrast, animation in China is developing slowly and struggling. Facing the urgent market demand, animation in China needs to find a development road that conforms to the characteristics of China. Based on the development history of Japanese animation, while analyzing the multicultural characteristics of Japanese animation works, this paper discusses the development status and lagging roots of China animation, expounds the enlightenment brought by the cultural characteristics of Japanese animation works to the construction of China animation culture, and seeks a way to make China animation culture flourish and gradually integrate with the international community through thinking about the breadth and depth of animation culture.
The booming animation industry not only brings considerable economic benefits, but also has a great impact on the overall development of the "content industry". Take 23 as an example. This year, the market size of Japan's content industry has reached 14.7 trillion yen (US$ 1 is about 11 yen), among which, in addition to the animation industry, the market size of related industries including publishing, radio and television, music, cartoon images and so on has exceeded 1 trillion yen.
In p>1978, the first Japanese anime introduced to China was Shotaro Ishinomori's The Adventures of Yu Gong Ming.
At that time, the book was not well estimated, and the print run was 3, copies, which was good for the publication of ordinary books, indicating that the publishing house also foresaw that it was a pioneering and avant-garde book, which sold out quickly after publication and was warmly welcomed by readers. It is impossible to find it again today.
More than 8% of the profits from the animation market in China have gone to Japan, and the original animation in China accounts for less than 1%
There are many books about Japanese animation. However, LZ can't find an example by itself.
Analysis of the current situation of Japanese animation industry:
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The influence of Japanese animation on China teenagers
Abstract
With the introduction of animation, especially Japanese animation, it has more and more relations with our teenagers.
Japanese animation industry occupies an important position in China, and it has an important influence on our teenagers. Japanese animation is loved by teenagers in China. In view of this situation, we draw up this topic, aiming at enabling teenagers to learn from them selectively in many Japanese animations.
By understanding the general situation of computer and Japanese animation development; And through the production of questionnaires, questionnaires, etc. to understand the attitude and psychology of young people towards Japanese animation, to obtain information; Preliminary arrangement, consult teachers and experts, and analyze typical cases; Consult books related to social psychology, and analyze teenagers' psychological status in Japanese animation; Summary of the results, according to the questionnaire, questionnaire and social psychology related knowledge, the results of the influence of animation on teenagers are obtained.
Our results show that Japanese anime has a great influence on teenagers, both positive and negative. Japanese animation is helpful for us to understand the cultures of various countries, which covers a wide range, including science and history. It expands our knowledge, enriches our after-school life and relieves our academic burden in a way that teenagers like. But at the same time, some students are addicted to animation and spend too much time on animation, so that they neglect their studies and make their academic performance decline.
Therefore, our research group believes that the optimal scheme lies in guidance, so as to develop the animation industry in China healthily for a long time and make teenagers benefit from animation.
Introduction:
From "Cherry Maruko" to "Beautiful Girl Warrior" and "saint seiya the Saint", and then to the Japanese anime blockbusters, such as Detective Conan, Slam Dunk Master and Moka Girl Sakura, which were gradually introduced, primary and secondary school students in China have more opportunities to get in touch with animation. Therefore, there are more and more students who like animation among teenagers nowadays. Gradually, pirated comic books have blossomed all over the country; There are more and more animation exhibitions in various situations around the country; On-line websites and forums about animation can be seen everywhere.
Obviously, many people didn't expect the cartoon culture to sweep through, so people's attitudes towards new things are quite different. Since the end of 198s, with the entry of animation and comics, teenagers in China began to get involved in an animation era. At the same time, in the process of the gradual strength of visual culture, the "picture reading era" began to dominate the civilian reading field. With the continuous expansion of the scope of this field, Japanese animation can be said to have been on the top of the animation market in China. For a long time, it has dominated the attention of anime fans of different ages in China with its unique charm. Looking back on the glorious time of China's animation, we can't help sighing why China's animation not only failed to seize the foreign market, but its own market was occupied by Japanese animation. China's animation was also brilliant. Before 1986, it won 46 awards at various international film festivals and was considered by international critics as "reaching the first-class level in the world and being unique in artistic style". However, since 1991, China animation has missed international awards for more than ten years. Since 1984, the comic book art department has disappeared from colleges and universities, and the comic book creation department in the art publishing house has also gone empty. The survey conducted by Shanghai Zero Survey Co., Ltd. in cooperation with Shanghai TV Financial Channel shows that Japanese animation works are the most popular.
Teenagers are the future of the country. It can be said that the mental outlook of teenagers is the future mental outlook of a country, and our teenagers are the future of the country. However, today's teenagers are all accepting Japanese cartoons, which are all Japanese educational colors and methods, Japanese characters, Japanese way of thinking and Japanese cultural background ... Can children who grow up in this strong Japanese cultural atmosphere still have the flavor of China in the future? Rome was not built in a day. Japanese anime swept through China, and it started as early as Astro Boy, but we still had cartoons like the Monkey King to compete. Today, when I turn on the TV in the evening, I can see countless Japanese cartoons, such as Robot Cat, Ninja Taro, Battle of the Sky, Slam Dunk Master, soccer boy, Home with a Bitch Dog ... Even our famous book The Journey to the West has a Japanese version. Not to mention comics, they fell more thoroughly.
In the army of anime fans, teenagers have the strongest lineup. Teenagers are naturally the most loyal and basic consumers of comic books. So, what cartoons do teenagers who follow the trend like? According to a random survey, boys like to watch comic books about combat science fiction, while girls love comic books about girls. In this regard, we also made a random survey. We randomly found 85 boys and 85 girls from the school and asked them what their favorite cartoons were. As a result, most people like Crayon Shinchan, reaching 65.48%. "Slam Dunk Master" followed, reaching 6.85%. In addition, the popularity of Amazing KINOMOTO SAKURA, Four-wheel Drive Brothers and soccer boy is about 34%~47%. At the same time, the popular Inuyasha, Rogue Sword Heart and Game King are also favored by teenagers. It can be seen that under the heavy academic pressure, most teenagers use comic books with a sense of humor (such as Crayon Shinchan) and positive comic books (such as soccer boy) as regulators. Most Japanese cartoons create a relaxed and pleasant atmosphere, which can make people relax and adjust their body and mind.
On this basis, we asked these 17 randomly selected young students to talk about the reasons why they like Japanese animated cartoons. Among them, 49.47% and 55.16% students are attracted by the cool shapes and coherent plots of the characters in the film. One of the most common reasons is that Japanese animated cartoons are funny, humorous and easy to attract the attention of teenagers. According to the survey, there are three super Japanese anime fans in every five students. In addition, some people think that the rebellious character of the characters in the film attracts them, and the click-through rate of this option is 25.27%. To some extent, this reflects that some teenagers also have rebellious psychology. Therefore, it is not surprising that rebellious characters are popular among some people! There are other reasons, such as "avant-garde fashion", "pocket comics are small and easy to carry", "scientific", "a little erotic, very attractive", "violent, bloody, exciting and enjoyable", which are also the charm of Japanese animation. It can be seen that Japanese cartoon is actually mixed. Then, in this regard, we teenagers may also accept all the negative factors while paying homage to its rich and interesting plots.
According to the survey results of the next question, 92.2% of the students think that Japanese cartoon has a certain influence on them, among which "making them feel relaxed and excited" accounts for 55.52% and 34.88%; "Let them feel sad about China's cartoons" accounted for 12.46%; 16.37% of them "worship the characters"; There are also 16.37% who can't say what impact. In addition, there are a few people who think that watching animated cartoons will make them wary of the Japanese and hate their sinister intentions. It can be seen that the influence of Japanese cartoon on teenagers is gradually strengthening. Although its influence on China teenagers is mostly positive (such as relaxing body and mind and gaining some scientific knowledge, etc.). But another survey also shows the disadvantages of Japanese cartoon. On average, 4 out of every 1 students have had the experience of peeking at cartoons in class and have a fascination with them. These performances have affected the learning of teenagers to some extent. This is not desirable.
Through the analysis and discussion of all members, we have come to the conclusion that Japanese cartoon has a negative impact on teenagers. On the one hand, because teenagers are in adolescence, curiosity and keeping up with the trend are the psychological characteristics of teenagers in this period. Therefore, it is easy to be confused by some empty content with gorgeous picture quality and unique characters. Of course, it is undeniable that the early Japanese cartoon has always appeared in a clear face. Up to now, the expression of Japanese cartoon is becoming more and more mature, and it is more experienced in depicting human nature. However, peeling off its attractive sugar coating can reveal its ugly spiritual connotation and repeated commercial elements. Under this background, teenagers who have not enough appreciation ability will go astray because of the vulgar orientation and vanity psychology shown by some Japanese animated cartoons. On the other hand, the rise of manga culture in China is closely related to the increasing popularity of Japanese culture in China. Moreover, Japanese manga has no age limit, and it is widely accepted by all audience groups from adults to children. It is inevitable that some inferior cartoons will get in and be accepted. Although this phenomenon has aroused the general concern of teachers, parents and education departments, the effect of its rectification is still not satisfactory, and the intensity of rectification needs to be strengthened. In addition, China cartoons are rarely appreciated by students, and in the short term, it is difficult for China cartoons to surpass Japanese cartoons. Unfortunately, teachers and parents did not guide students to treat Japanese anime correctly.
1. The current situation of Japanese animation in China
A few days ago, some boys and girls in a city were detained by the police for damaging the city appearance because they dressed up as animation COSPLAY and walked in groups in the busy area of the city. For this reason, there was a big discussion on "whether you should have certain guidelines as an animation enthusiast" in major animation forums on the Internet. Indeed, in China, most anime fans are teenagers, and the animation industry is still immature in China. The influence of animation on teenagers and how teenagers should treat animation correctly have become the topics of our research group's concern.
At present, more than 99% of the mainland cartoon market is occupied by Japanese cartoons, and few China teenagers over the age of 12 like domestic cartoons. Children under the age of 12 can't be the main body of the audience because of the limitation of number, thought and social influence. The biggest market for animation is young people aged 14 to 3. This group is not only mature in thought and has judgment, but more importantly, this group has consumption power and is the main market for animation peripheral products. This is extremely important for the virtuous circle of animation production.
As an industry, comics in Japan have an annual sales of more than 25 billion yen and more than 7, kinds of comics are published annually. Take the peripheral products as an example, at least there are dolls, models, lunch boxes, picture frames, phone cards, calendars, towels, handkerchiefs, key chains, music clocks, photo albums, shirts, handbags, badges, envelopes, stationery, postcards, ballpoint pens, porcelain cups, paper towels, lighters and posters ... The gap with China is obvious. If a film is popular, these peripheral products can bring rich returns to the producers. And the producer can also put the recovered funds into the next work, forming a virtuous circle. Under this system, the cartoonist Toriyama Akira's monthly tax is 6 million yen.
There are many reasons why teenagers like cartoons. Some of them think that appropriate high-quality cartoons can reduce stress, relax their mood and activate their brains. Some people think anime is interesting, or the characters in it are beautiful. According to the survey, 16.54% of students like domestic cartoons for two reasons: patriotism and educational significance. And 65.3% of the students said they like foreign students. Some students also pointed out that Japan is more popular. There are many reasons, which can be summarized as follows: 1. Free form, wonderful pictures and eclecticism; 2. Interesting, rich in content, and more suitable for all ages. 3. Stimulation, including high technical level and innovation. 4. Romantic, with a strong youthful atmosphere. 5. The plot of the work is rich, and "a wave of unrest rises again". 6. Humor and novel means. In addition to the above characteristics, Japanese anime is close to life, and love in the city is deeply loved by comic fans.
Contemporary students have seen countless cartoons, most of them have seen more than ten cartoons, and many students talk about this topic with relish. Among the 17 students, 41.73% spent their spare time enjoying cartoons, 3.15% spent their class time (mainly reading comic books), and 46.36% expressed uncertainty. 37.93% people think that the advantages of animation outweigh the disadvantages, and the reasons are mostly the same as why they like animation, and they are absolute anime fans. 15.52% think that the disadvantages outweigh the advantages. The reason is that watching cartoons too much will distract people from their studies, and they will indulge in cartoons all day, which will have a negative impact on their life and study. 4.52% people think that the advantages and disadvantages are equal. But more people think that appropriate comic books are beneficial to us. Here, we are also interested in 3 students' homes.