1, different property rights. Franchise chain is a contractual relationship between independent subjects, the capital of each franchise is independent of each other, and there is no asset bond between the headquarters; while the direct chain belongs to the same capital all, each chain by the headquarters of all and directly operate, centralized management. This is the most essential difference between the franchise chain and direct chain. Franchise headquarters as a result of the use of other people's capital to rapidly expand the market share of the product, the capital required is less. In contrast, the development of direct chain is more likely to be limited by capital and personnel.

2, the legal relationship is different. Franchise chain in the relationship between the franchisor and the franchisee is a contractual relationship, the two sides through the establishment of a franchise contract to establish a relationship, and through the contract to clarify their rights and obligations. The direct chain of headquarters and branches of the relationship between the internal management system to adjust.

3, different management modes. The core of the franchise chain is the transfer of the franchise, the franchisor is the transferor, the franchisee is the recipient, the franchise system is formed through the franchisor and the franchisee signed a franchise contract. The personnel and financial relationships of each franchise are independent of each other, and the franchisor has no right to interfere. And in the direct chain operation, the headquarters of the branch has the ownership of the branch, the branch of the operation of the specific affairs have the right to decide, the branch manager as an employee of the headquarters, fully in accordance with the will of the headquarters to act.