Jewelry is one of the industries favored by entrepreneurs. As a favorite shopping category of female customers, coupled with the rapid turnover of profitable cash flow, jewelry stores have higher return on investment. A better jewelry store can recover its investment in three to six months. Facing many jewelry manufacturers in the market, choose a reliable jewelry brand. How to join a jewelry store? First, find a brand operator to test whether a jewelry headquarters has a sound business strategy, and it is necessary to examine whether the brand is operating under the brand. Manufacturers aim at making money and basically have no idea of market operation. The main means is to expand the number of franchise stores and make profits by shipping, regardless of boosting brand potential to drive market sales. Brands with the words "love and fate" in their names can directly refuse, and it is suggested that such brands should not join easily. How to test whether the jewelry brand is branded should be tested from the aspects of advertising skills, marketing ideas and operation system. A well-managed jewelry headquarters will generally choose authoritative media for advertising, have a sound operating system and prepare regular marketing activities. At this point, entrepreneurs should choose carefully. How to join a jewelry store? Second, when choosing a responsible manufacturer to join the brand, it depends on whether the headquarters has the consciousness and thinking of business innovation. Brand-name enterprises that only follow the trend can directly veto, and brands that beat others' brands should try not to join. This kind of enterprises have no sense of responsibility as headquarters at all, and their sense of speculation is too heavy, and their operational ability can not meet the requirements of steady development. How to join a jewelry store? Third, a perfect franchise management system is the most important issue for people who join the store. At present, some jewelry brands in the market are eager to expand and join, the great purpose is to earn the joining cost quickly, and then leave it alone, or have no operating ability at all. If a franchise system cannot provide very specific franchise planning, pre-job training and on-the-job retraining, perfect management system and backup mechanism of standardized operation system, etc. Such a jewelry brand will certainly not last long. How to join a jewelry store? Fourth, the ability of the headquarters to solve the problem of poor inventory leads to considerable profits in opening a jewelry store, but the biggest headache for the store is a large number of inventory problems. Many due profits often turn into bad inventory, which leads to a sharp decline in profits. How to solve the problem of poor inventory is the most worrying factor for franchise stores. At present, in the jewelry market, manufacturers mostly exchange goods, but in the end they can't help franchisees clean up their inventory. Therefore, when choosing jewelry brands, entrepreneurs must focus on the ability of headquarters to solve inventory. Many jewelry manufacturers who aim at making money simply don't consider the problem of joining stores, and they don't exchange goods or refund after delivery, which makes entrepreneurs suffer a lot. After in-depth market research, Hangzhou Parthenocissus jewelry has created a set of system to deal with the bad inventory of franchise stores, which deserves the attention of jewelry entrepreneurs. How to join a jewelry store? Fifth, the operation system of jewelry headquarters tests the whole-process assistance ability of the headquarters. As the jewelry headquarters, it has the obligation to assist the operation of franchise stores. Many entrepreneurs are novices in store operation. They need not only the products provided by the manufacturers, but also the continuous operation support from the headquarters, such as the most important work such as store selection, business circle marketing, customer development, store management, product display management and employee training, and can provide such assistance services.