The answer comes from its investment in supply chain and product design.
Beiding's electronic components, plastics and glass products are all purchased from China, Hongkong, German, Korean and other places. And supplier resources are barriers for low-end brands to expand into high-end markets. The market evaluation is that compared with other products, Beiding's health pot has the characteristics of non-explosion, non-odor and more durability.
Taking the health pot as an example, the quality of Beiding's main product health pot is better than other brands.
Comparing the products of top 2 of various brands in JD.COM platform, it is found that the glass materials of other brands are mostly high borosilicate glass, and the stainless steel materials of heating plates are mostly 304 stainless steel, while the kettle glass of Betting products are all German short glass and 3 16L medical grade stainless steel heating plates.
Because of this, it provides a basic guarantee for the high quality of products.
Since its inception, Beiding has focused on the field of health pots and continuously expanded its application scenarios.
Tracking consumer demand, from the initial function of cooking, gradually integrating functions such as stewing and steaming to improve the use value of products; The official WeChat official account regularly updates health recipes, leads consumers to explore various uses of products, increases the frequency of product use, and improves the just-needed degree through the improvement of use value and frequency.
At the same time, through KOL, we constantly show consumers all kinds of whitening and nourishing soups cooked in health pots, and Amway's demand for "health care" has expanded the potential user base.
In recent years, with the improvement of the quality of life, people's demand for health care has attracted more and more attention.
More and more young consumers begin to use high-end cosmetics and eat health food (such as bird's nest, tonic, health tea, etc.). ), and groups with this feature basically have the consumption power to buy products in the price range where Bedin is located.