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What color matching skills are there in LOGO design?
Every color, including black and white, will have an impact on logo design. You need to choose your colors carefully to enhance the specific elements of the logo and bring subtle differences to your message by using shadows and tones. In a word, bright and bold colors are eye-catching, but they can be arrogant. Soft tones convey a more complex image, but there is a risk of being ignored.

Red means passion, energy, danger or aggression; Warmth and enthusiasm. It has also been found to stimulate appetite, which explains why it is used in many restaurants and food labels. Choosing red as your logo can make it feel more energetic.

Orange is often regarded as the color of innovation and modern thinking. It also contains the connotation of youth, fun, affordability and approachability.

Yellow needs to be used with caution because it has some negative meanings, including its symbol of cowardice and its use in warning signals. However, it is sunny, warm and friendly, and it is another color, which is considered to stimulate appetite.

Green is usually used when a company wants to emphasize their natural and moral qualifications, especially organic and vegetarian products. Its other meaning includes growth and freshness, and it is also very popular among financial products.

Blue is one of the most widely used colors in company logos. It means professionalism, serious mind, integrity, sincerity and calmness. Blue is also associated with authority and success, so it is very popular in financial institutions and government agencies.

Purple tells us about royalty and luxury goods. It has always been associated with the church, which means wisdom and dignity. Throughout history, it has always been the color of wealth and wealth.

Black is a color with split personality. On the one hand, it means power and complexity, but on the other hand, it is death. More generally, most signs will need a black-and-white version, which will be used in colorless media-there is a trend of bold monochrome signs and text marks.

White is usually associated with purity, cleanliness, simplicity and innocence. In practice, a white logo will always need to stand in a colored field so that it can be displayed on a white background. Many companies will choose to have a color version and a white version of their logo.