1. Agents generally do not require a deposit. Have enough funds to run your own market. You can be an agent for a certain product.
2. The requirements for becoming an agent are not high. Generally, you are interested and have the ability to sell, and the manufacturer is in your location and does not have a distribution point. You can ask the manufacturer to provide you with product agency. Of course, being an agent for a big brand will have relatively high requirements, such as a business license, sufficient funds for operation, analysis of market capacity, and store location selection.
3. To be an agent for a product, you need to do the following two things:
A: Understand the company and its peers.
As the saying goes, if you know yourself and the enemy, you can fight a hundred battles without danger. It makes sense. Before starting to promote, you should have a detailed knowledge and understanding of your own company and other companies, and list all the advantages of your company and its peers. At the same time, we must believe in the company, believe that the company provides customers with the best products, services, and the best money-making plans. We must believe that our company is the best in its category, and believe that the company provides everyone with opportunities to realize their own value and create wealth. Chance.
B: Know yourself.
C: Learn to order and stock scientifically
1. Scientifically and rationally plan and develop the market. Some agents pursue the number of franchise stores one-sidedly, blindly expand, and blindly pursue the horizontal growth of performance (that is, the growth of the province's total performance), without considering the vertical growth of single store performance; investment and franchising are not Do any research and don’t refuse anyone who comes. As a result, the sales terminals opened were messy and mixed. Over the past few years, I have spent a lot of effort. I opened three businesses but lost two, and even continued to shrink, and then I started to blame everyone. This is called eager for quick success and quick success, killing the chicken to get the eggs, leaving no way out. Such people lack the overall vision and long-term vision to grasp the market, and have no systematic marketing strategy.
After the agent selects a brand to join, he must first have a deep and serious understanding of the headquarters' business model, business philosophy, brand culture, brand characteristics and brand's market positioning; and then based on the exact information he has, Conduct strategic planning for the market in the jurisdiction. Just as a general on the battlefield plans the territory to be conquered, he must formulate an overall and long-term development construction strategy and implement it effectively. With a good construction strategy, investment and franchising can be carried out in an orderly manner. When recruiting investors, you must ensure good quality and strictly select franchisees. Don't be eager for quick success and sow trouble for yourself.
After completing the investment promotion, it is necessary to follow up and maintain in a timely manner, supervise and assist the terminal to strictly implement the franchise model. Some agents only want to be quick, thinking that everything will be fine as soon as the terminal is opened, and they can reap the profits; so they just ignore it and let the franchisees play with it; but when they go down and take a look, the network they have worked so hard to lay is being sold off. There are all kinds of people, those who are doing business with the Eight-Power Allied Forces under the red flag, and those who change their career and face in different seasons. There are also some agents who turn a blind eye in order to pursue the immediate sales volume one-sidedly. They just want to pick up the goods, the more the better, and everyone is welcome. Not to mention a unified image, even brand exclusives cannot be guaranteed. As a result, there is no essential difference from doing street stalls or wholesale. The brand appeal that the headquarters has worked hard to create is gradually reduced in the local market.
The market advantage of franchised brands is completely gone. . Not only has it seriously affected the brand's image in the local market, but it has also created huge obstacles for the subsequent development of the market. Developing the market in this way is tantamount to digging your own grave.
2. Learn to order and stock scientifically
Ordering is like treating guests. When ordering, you must first understand the taste of the diners. Not only do you want to feed people, but you also want to feed them well. Our provincial agents are the hosts who treat guests, and they treat each of their salesmen. First, in terms of appetite, you have to understand what they need to eat. This requires every agent to be, first of all, an expert in store display, and secondly, a smart buyer. You must figure out how many areas the optimal display plan for each size of your store can be divided into, what goods should be displayed in each area, and how many series, styles, and colors these goods should have. There are main sales products, concept products, color matching products, etc., and how to distribute their proportions. These are all very knowledgeable and scientifically based. Therefore, in order to order scientifically, you must first understand the importance of basic display, and then use the brilliant vision of professional buyers to plan your display content, that is, select goods.
The selection of goods should be based on the local cultural environment, fashion trends, consumers' dressing tastes, habits and characteristics, etc., and with the perspective of a smart buyer, scientifically distribute goods to each subordinate store. Buyers must be able to accurately grasp local fashion trends, clothing preferences, consumer psychology, etc. If you are not sure, you can also find and train buyers among franchisees and shopping guides; smart buyers are really important for ordering. With professional buyers, the question of what to eat can truly be scientifically solved.
First of all, you have to figure out how much food each person eats and how much food is needed to satisfy everyone. That is to say, before ordering, you must find out how many stores you have and how many goods should be needed for the best display in each store. In addition, how many stores are going to start operations this season and how much more goods are needed in total. Ensure the best momentum for opening operations. Combined with the scientific analysis of the basic displays of each store and the sales situation of the same period in the past, we will finally determine the basic quantity of your order this time. Only in this way can you cook dumplings blindly and know what you are doing when ordering.
We know that products must be based on market demand, and everything must be guided by meeting market demand in order to improve sales performance and make profits. We also know that
Clothing business is a perceptual economy, and products must follow fashion trends. What was popular last month may become dead next month. If you keep holding on to it, If you are a dead product eagerly hoping for the favor of consumers, then you will become a corner forgotten by consumers. Therefore, you must act decisively when dealing with slow-moving goods. You must act immediately before the goods are stagnant. From slow-moving goods to dead goods is your loss process. If you act early, you will often lose less, and new products will be put on the shelves quickly, so the transaction volume will increase. Only by maximizing the flow of goods can profits be maximized, while inventory risks are eliminated. Therefore, we should try to avoid dead goods and never let dead goods block the way of making money for live goods. Otherwise, you will really be desperate.
Of course, the data management system for purchase, sales, storage and transfer is also indispensable for scientific ordering and scientific stocking, which is also a necessary condition for regional operation;
In general, to engage in brand agency, you only need to truly understand and implement the game rules of brand franchising, and strengthen the execution effect through corporate operations; develop the market and build a network in a planned way, and truly be the same as every store and nanny. Type-based terminal maintenance; use scientific ordering and scientific stocking methods, and skillfully use the purchase, sales, inventory, and transfer systems to avoid risks and promote sales. In this way, you can figure out a successful brand regional operation model and easily develop multi-brand agents.