The chain business model is divided into various forms such as direct operation and joining. Among them, the custody chain model is the most advanced business model of chain enterprises, which has the characteristics of high stability, low risk and rapid expansion.

Retail chain

(A) the difference between franchise chain (franchise chain) and direct chain

1, different property rights. Franchise chain (franchise chain) is a contractual relationship between independent subjects, and the capital of each franchise store is independent of each other, and there is no asset bond with the headquarters; The direct chain stores are all owned by the same capital, and each chain store is owned by the headquarters and directly operated and centrally managed. This is the most essential difference between franchise chain and direct chain. Franchise headquarters needs less funds because it uses other people's funds to rapidly expand the market share of products. In contrast, the development of direct chain stores is more easily restricted by funds and personnel.

2. The legal relationship is different. The relationship between franchisees (headquarters) and franchisees (franchisees) in franchise chains is a contractual relationship. The two parties establish a relationship by concluding a franchise contract, and define their respective rights and obligations through the contract. The relationship between headquarters and branches in direct chain stores is adjusted by internal management system.

3. Different management modes. The core of franchise chain (franchise chain) is the transfer of franchise rights, the franchisor (headquarters) is the transferor, and the franchisee (franchise store) is the receiver. The franchise system is formed by signing a franchise contract between the franchisor and the franchisee. The personnel and financial relations of each franchise store are independent of each other, and the franchisor has no right to interfere. In the direct chain operation, the headquarters owns all the branches and has the right to decide all the specific affairs in the branch operation. As an employee of the headquarters, the branch manager acts according to the will of the headquarters.

4. The business fields involved are not exactly the same. The scope of direct chain is generally limited to commerce and service industry, while the scope of franchise chain (franchise chain) is much broader, except for commerce, retail, service industry, catering industry, manufacturing industry, high-tech information industry and other fields.