College student entrepreneurship is an entrepreneurial process in which special groups of current college students and graduated college students are the main entrepreneurial entities. Below is the project plan for the College Student Innovation and Entrepreneurship Competition that I compiled for you. I hope it will be helpful to you!

Project Plan for the College Student Innovation and Entrepreneurship Competition 1

Investment strategy: based in Jining, facing the whole province

With Jining as the focus, while ensuring the comprehensive and smooth development of Jining area investment work, and establishing the investment strategy The department has deployed investment recruitment forces to attract investment from other places using modern communication methods such as telephone, fax, Internet, and DM. If the results are ideal, while ensuring investment indicators in the Beijing area, adjustments can be made at any time to increase investment efforts in other places.

2: Introduction to the background of the investment project

The Nordic Style Water Park is the largest water amusement park in Jining. Affiliated to Jining Nordic Style Resort Hotel, it is located in the southeast of the city, close to the North Lake Scenic Area, and at the intersection of Jizou Road and Huoju Road. It has convenient transportation and a superior location. The hotel covers an area of ??more than 240 acres, backed by green mountains and facing blue waves. The scenery is beautiful and pleasant, with mountains and rivers alternating between them. The combination of Chinese and Western, log pavilion-style buildings complement the mountains, water, and forests, showing a Nordic heavy-color oil painting interpreted with Chinese ink and wash sentiments. It is a paradise for leisure, vacation, travel, sightseeing, and entertainment.

It is the water park with the most advanced equipment. Its daily visitor throughput reaches 10,000 people. Its goal is to be among the top ten water parks in the province within 5 years. It has many years of experience in water park management. The Nordic water park covers an area of ??30,000 square meters and is designed by the internationally renowned __ company. The water treatment system in the park introduces the world's most advanced ozone water storage and ring treatment system, which not only ensures that the water quality fully meets the requirements of the national quality inspection department, but also eliminates signs of bacteria in the water without irritating the eyes and skin at all. Make the water in the garden purer and safer. All water play equipment in the park are designed and provided by world-class water equipment companies. Tourist seats, artificial beaches, pavilions, etc. are rich in Nordic humanistic atmosphere and are especially suitable for tourists who like to experience new experiences; the jet slide, known as a water roller coaster, can give tourists an incredible sliding experience and is very suitable for young people who like challenges and excitement. Tourists; In addition, there is also the latest family-friendly combination slide in the water park industry. It is the world's first extremely thrilling water slide designed with new high-tech technology, and is especially suitable for families and friends to experience together. The water park also has a crazy play pool project. It is the largest themed water play area in Jining. It has a variety of water slides and water play activities to provide tourists of different ages with endless fun; plus centrifugal Water play equipment such as slides and high-speed slides are very suitable for young people who like jumping and exciting, as well as slides and children's paddling pools specially designed for children.

In addition to all the hardware equipment of the water park reaching the international leading level, in order to be closer to the needs of Guangzhou citizens, the opening hours of the water park will last from morning to night, so that tourists can not only enjoy the entertainment during the day Sunbathing, you can also enjoy the romance under the moonlight with family and friends after get off work. In addition, you can also enjoy custom performances, bonfire dinners, seafood delicacies, etc. in the park so that you can taste various delicacies and snacks.

The various water amusement equipment in the water park are suitable for families and friends, as well as for couples to spend their holidays; the purest water-friendly fun can not only get rid of urban stress, cool down, but also enhance The relationship between people will be the best leisure choice for citizens in summer.

Water treatment, water quality testing

The water park has introduced an internationally advanced ozone water circulation treatment system to ensure that the water quality meets the standards, so that the water in the park is not only odorless and tasteless, but also It can kill bacteria on human skin without harming human skin, and promptly eliminate the signs of bacteria in water. The park conducts regular sampling inspections of each facility pool every day in accordance with regulations, and announces the inspection results to the public to allow visitors to the park to understand the current water quality information in a timely manner to ensure that the water quality meets the standards.

Professional water first aid, landscape design and shade structures

The landscape design of the water park is mainly subtropical plants and flowers, forming a natural and relaxing environment for visitors. There are many shading facilities provided free of charge for tourists, so that tourists can get the best protection from the sun.

Three: Introduction to the project executor (including experience, experience, education)

1. Ms. Luo

Four: Introduction to the project content

1. The entertainment industry this project belongs to

2. Introduction to this approval

Approval agency:

Approval time:

Document number :

3. Whether the project has been reviewed or evaluated by a professional organization.

(Including asset evaluation report and bank credit certificate)

4. The expansion project must briefly outline the unit’s financial year-end statements for the past three years

Five: Introduction to the project’s own assets (including real estate, Real estate, equipment, funds) 6: Project investment requirements (investment form: funds, equipment, technology, management, market)

1. Fund form investment payment method

a. Rent payment There are three ways to provide preferential policies:

1. Pay the rent for 3 years in one go. From the fourth year, the rent will increase by 5%; in the fifth year, the rent will increase by 6%; in the sixth year, the rent will increase by 7%; the overall rent increase rate shall not exceed 20% of the original rent level.

2. 30% of the five-year rent must be paid in the first installment, and the full payment of the five-year rent must be paid before the official opening. From the sixth year onwards, the rent increases by 5%; in the seventh year, it increases by 6%; in the eighth year, it increases by 7%; the overall increase rate does not exceed 20%. The lease contract period that can be signed is __ years.

The first installment is a one-time payment of 5 years of rent. A preferential policy with 6 years of actual use rights is available. From the seventh year, the rent increases by 6%; from the eighth year, the rent increases by 7%, and the overall increase rate does not exceed 20%. In addition to enjoying the above preferential policies, you can also get the opportunity to choose a store location.

3. The first payment is 30% of the 17-year rent, and the full payment of the __-year rent is required before moving in. Preferential policies that provide __ years of actual use rights. The lease contract period that can be signed is __ years. If the rent for __ years is paid in full in the first installment, in addition to enjoying the above preferential policies, you will also have the opportunity to choose two shop locations.

4. Rent payment methods and reasons for providing preferential policies:

Considering that the investment promotion of the project must not only conform to the company's overall positioning, but also take into account the company's cost recovery and recovery The shorter the loan period, the less operating financial expenses incurred. At the same time, timely repayment of the loan will help improve the company's credit rating, which is extremely beneficial to the company's future development. On the one hand, the above scheme can play a role in blocking out the small merchants who lack strength (and raising the threshold), so as to achieve the purpose of natural elimination. At the same time, based on the principle that cash is king, we use discounts that have minimal impact on us to benefit merchants, so as to provide discounts in advance without causing any loss in cash receivables.

In addition, taking into account the future appreciation of the project, we can fully enjoy the benefits of the appreciation. The plan is set to try to guide merchants to choose a one-time payment of rent for five years. The economic benefits achieved by this method will be calculated and reflected in specific data in the attached economic analysis.

Six: Economic Analysis

1. Economic analysis (ideal price) of rent payment (three years)

1. Based on the actual rentable area, _____ _ Calculated in ten thousand square meters;

2. Calculated based on the actual square meters of rental area on each floor;

3. The average rental price is calculated based on _______ yuan per month; total< /p>

⑷. Margin-------------

Seven: Analysis table of the use of external funds (analysis of project return funds investment)

8: Introduction to project feasibility analysis (market forecast analysis)

9: This project has a vested benefit analysis report within the year of launch and an incremental analysis report for 3-5 years.

Ten: Explanation of investor rights

Eleven: Introduction to possible risks and treatment methods of the project

Twelve: Remarks

College Student Innovation and Entrepreneurship Competition Project Plan 2

1. Basic situation:

1. Company name: Department store and supermarket

2. Industry type: retail

3. Organizational form: individual industrial and commercial household

Main business scope: the town center of my hometown, which is the central gathering place for people flow

4. Business location: Guangdong Province Qigong Town, Yangshan County, Qingyuan City

Area: approximately 150 square meters

Reason for choosing this location: Because there is no large supermarket in the center of the town, this location It is a concentrated area of ??people and vehicles, with convenient transportation and very broad market prospects.

5. Personal information of the entrepreneur:

Name: Zhang Wenjian

Gender: Male

Age: 21

Relevant work experience: I once sold things in a store and know a little about how to run a business, but in the future I will increase my social practice and learn knowledge in this area .

2. Project Overview:

I am a college student, majoring in computer science, and I have been interested in business since I was a child. Now I am about to graduate from college. With my hobby and yearning for business, I have always hoped to open a supermarket in my town to develop the economy of my town. It was the many supermarkets in Guangzhou that attracted me. I went shopping in the supermarket. The enlightenment at that time made me very interested in it.

Based on my experience, financial situation and understanding of today's society, I decided to proceed with caution and think twice, because this is very risky, coupled with my lack of experience.

With the continuous improvement of residents’ living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some green products to ensure people’s physical and mental health. Customers come first. This is our purpose.

3. Market survey (see table)

1. Store hardware survey. Mainly includes: investigation of competitive store location, store appearance, building structure, parking lot design, business facility configuration, etc.

4. Investigation of other large supermarkets:

2. Investigation of store display layout. It mainly includes: investigation of the floor composition, layout, area division, product display and store atmosphere creation of competing stores.

3. Product capability survey. Investigate and analyze the complete range of product varieties in competing stores, the price range of the products, the quality of the products, and the supply of goods.

4. Customer level survey. The survey is mainly conducted from the age level and income level.

5. Store operation management investigation. Investigations into promotions, replenishment, displays and environmental sanitation.

The relationship between demand and supply has the following types: ① Strong demand and low supply; ② Strong demand and strong supply; ③ Low demand and low supply; ④ Low demand , strong supply type. From the perspective of location selection of warehouse supermarkets, the relationship between demand and supply in the local business district shows that the first type is the best, the second is second, and the third and fourth types should be avoided as much as possible. When investigating demand and supply, attention should be paid to the investigation of potential demand and supply, and special attention should be paid to the development trends of some factors that may cause changes in supply and demand.

6. Survey of warehouse supermarkets:

When selecting a warehouse supermarket location, in addition to investigating the above large projects, the specific location selection must also consider the following factors: Investigate several factors that are details but very important.

Visibility. Visibility is the extent to which a store can be seen by pedestrians or cyclists. The higher the visibility of the place, the easier it is for the store to attract the attention of customers, and the more likely they are to come to the store to shop. Therefore, when selecting a location for a warehouse supermarket, you should choose a location with high visibility, such as an intersection or a three-way intersection facing the street on both sides.

Applicability. If you want to acquire land to build a house, you must consider whether the land area and shape are consistent with the type of store. If you rent a ready-made house, you must consider the structure, materials, facade shape and plasticity of the building. Warehouse-type supermarket shelves are taller than those in ordinary shopping malls, so accordingly The ground requires that the storey height of the building be relatively high. At the same time, you must also understand the relevant urban construction and development planning requirements, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities, residential construction or renovation projects at the location.

Transportation convenience. Mainly understand the situation in two aspects:

a. Whether the place is close to major highways, whether the transportation network is accessible in all directions, whether it is convenient to transport goods from train stations and docks to stores, and whether large trucks can be passed during the day, because Large cities generally impose transportation controls on large trucks. Many streets in central areas do not allow trucks to pass through, and some only allow traffic at night.

b. Whether there are relatively dense bus routes passing through the area, and whether the stopping points of each bus route can evenly and comprehensively cover the entire urban area. At present, private cars are not widely popular in our country. This is obvious. Especially important. Because this is directly related to the convenience of customers' shopping.

5. Market research before opening:

Before opening the supermarket, I had to visit some supermarkets and merchants, carefully observe the shopping situation of consumers, and ask some consumers, For example: Consumers of different ages, occupations, and income levels have different shopping habits and consumption needs. I believe that smart merchants must constantly figure out the psychological changes and demand changes of various consumer groups during the operation process.

(1) Consumption behavior and psychological characteristics of high-income consumer groups:

1. Obvious brand preference, influenced by cultural needs more than price temptation. High-income groups are mostly "three high" consumer groups with high education, high taste and high consumption demand. They are easy to accept new things and big brands, and will develop corresponding brand preferences.

2. The purchase quantity is large, but the frequency and frequency of purchases are small. High-income groups are busy with work, so they show great irregularity in their lives. Except for weekends, shopping can only be a "luxury" for them. But when they go shopping in shopping malls, they buy a lot of things, ranging from food and drinks to daily necessities, which can cost hundreds of dollars. It is understood that there are many consumers who do this kind of "concentrated shopping", and they account for a large proportion of weekend shopping groups.

3. Shopping expectations are high. Affected by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have interviewed many consumers, and they all agree that the most important thing they value when shopping is the service attitude of merchants.

(2) Consumption behavior and psychological characteristics of low-income consumer groups:

1. Pay attention to price.

Many people have had the experience of being short of money. When they have no money, they always have to count every penny of their expenses. This is especially true for low-income consumer groups. Meeting as many consumer needs as possible with the least expenditure is their most "extravagant" wish. During the investigation, I found that most of the bargains in shopping malls are from low-income groups. Because for them, low price is a benefit. Many supermarkets in big cities outside have attracted many citizens with such benefits.

2. Pay attention to quality. Currently, among the low-income groups in cities and towns. During the survey, I found that their consumption habits are far different from those of rural consumers. They already have a sense of self-protection during consumption and the pursuit of healthy living and nutritious diet. Even if they buy low-priced meat from the meat market to save money, they are still worried about the quality of the meat and long for the arrival of "safe meat". Because the quality is real, while the things are cheap, they are also suitable for use and consumption.

3. Shopping quantity is small and shopping frequency is high. Laid-off workers, especially housewives, have a very regular life. They basically get up on time, go to bed on time, buy things on time, and watch TV on time... Their single shopping amount is small, but their shopping frequency is high, sometimes even in one day. Several purchases will occur.

College Student Innovation and Entrepreneurship Competition Project Plan 3

With the university campus as the core and targeting the college student consumer group, a second-hand bookstore will be opened to integrate book sales, rentals, acquisitions and other businesses. While meeting students' purchasing needs, it provides convenient channels for their consumption behavior and provides a reader communication platform to facilitate students to recommend their favorite books, textbooks, magazines, etc., so that everyone can exchange information with each other and maximize their own view. At the same time, we operate the bookstore in line with the purpose of "serving college students and saving money for college students", providing appropriate part-time positions for college students to carry out social practice, effectively reducing costs, improving book utilization, and using a sincere attitude to Operation and management. In the later stage of business expansion, we will actively seek partners and open chain stores in major campuses to achieve large-scale operations.

1. Business Overview

1. Best-selling books in the market (new purchases), this section includes various reference books, teaching materials, tutorial books, magazines, newspapers, novels, etc., according to Regarding the sales of other bookstore-related products in the market, we will develop a ranking list by category, conduct a preference survey in schools around the store, organize corresponding data materials for customers with different tastes, and also conduct two-way collection to accurately After locating market demand and effectively seizing market space, purchase corresponding books and post relevant information in the form of posters to promote sales.

2. Second-hand books are another major source of income for bookstores. In order to save money for students, the second-hand books that are idle in the hands of students are evaluated through value assessment and condition appraisal, and then they pay a certain fee to purchase them. Enter the bookstore for other students to rent. Among them, the sources of books are mainly concentrated in the squeezed inventory of various book markets, students’ idle books, and waste collection stations (this supply must be based on indicators such as the book’s age and usability) to maximize cost savings.

3. Online store, build your own website, and promote our products more effectively.

4. Set up a membership system, implement preferential measures for purchasing and renting books, and cultivate long-term customers.

5. Provide group purchasing discounts, and various teaching materials can be booked collectively.

6. Provide convenient and fast delivery services, and provide door-to-door delivery services within a certain range according to the address left by customers who have online purchases, rentals, etc.

2. Business plan

1. First, conduct market positioning, establish consumer demand, take university campuses as the core, and determine college students as the main market for the bookstore. It is mainly targeted at university teachers, employees and other people with salaried incomes.

2. Distribute leaflets and organize relevant staff to promote the store at a concentrated time.

3. For visual impact effect, on the official opening day of our store, we can make a spray-painted curtain of appropriate size and post it outside the campus (preferably on campus) to summarize our store’s special products and services. in.

4. Free trial and expanded publicity. All customers can borrow books for free three days before the bookstore opens to promote our store's products.

5. In the early stage of development, it is expected that the first two years will be a long period of time for the bookstore to take shape. It will mainly carry out targeted commercial operations based on the target market and adopt a "positional warfare" approach to quickly recover costs. Win good reputation from customers and reserve experience for future business expansion.

6. Mid-term development, using the operating income of the first two years, gradually began to expand the store, provide better services, expand the bookstore to several special areas, and add coffee bars and tea bars to the bookstore. Provide an elegant reading place for students who rent books, thereby improving the level of the bookstore.

7. In the later stage of development, reasonably position the second-hand book market, occupy the new market of campus bookstores within a certain range, establish your own brand, accumulate intangible assets, attract investors, and expand into chain franchises.

3. Sales plan

1. Pricing of books for sale: best-selling books will be sold according to the fixed price; second-hand books will be sold according to the assessed price.

2. Pricing for renting books: A deposit of 10 yuan is required for magazines and comics, and a deposit of 15 yuan is charged for large books. The fee is one yuan per book per day for the first three days, and one yuan per day for more than three days. Each copy will be charged an additional 50 cents, the time limit is 1 month, and the quantity is 2 copies.

3. Member handling business: You can get a membership points card when you shop for over 50 yuan. Every 50 yuan will earn one point. Points will not be counted if the amount is less than ten yuan. For every ten yuan you accumulate, you will get a pair of points in the store. If you get 20 points worth any item worth 10 yuan, you will get an item of 20 yuan equivalent value, and so on. If you have 50 points, you will be a silver member, and if you have 100 points, you will be a gold member.

College Student Innovation and Entrepreneurship Competition Project Plan 4

1. Entrepreneurial Background

1. The changes of the times have given our contemporary college students a different meaning, and also given It understands that contemporary college students have different lives and thoughts, different pursuits, and naturally different ways of enjoying life. The price of sanitary napkins is also on an upward trend. I often hear my dorm roommates shout: I can’t afford to hurt my aunt, and the price of sanitary napkins is also rising. Or sometimes you forget to bring sanitary napkins and are not prepared. Of course I am a girl too.

2. The economic base determines the superstructure. The economic improvement of today's society has promoted the improvement of our quality of life, and our requirements for life have changed. Female friends have higher quality requirements for sanitary napkins, which also provides opportunities for manufacturers of copycat products. We must resist this phenomenon, not only for ourselves, but also for everyone’s health.

2. Purpose of Entrepreneurship

1. As we all know, on university campuses, ability is far more important than knowledge, which requires a platform for us to continuously learn, exercise, and show ourselves , increase capabilities. The larger clubs and student unions on campus have little room for advancement for those of us who are about to graduate, so we need to start our own businesses to pave the way for ourselves.

2. Let girls use new ones every time. No need to store or buy large quantities at one time. Don’t be afraid that your aunt will not be able to afford it. Our prices are the lowest, the quality is the best, we respond to requests, and our service comes first!

3. I am a particularly poor student, and work-study is what we offer Something that many college students want to do. Firstly, it can reduce the burden on parents, and secondly, it can also prove to others that one is independent and growing.

4. Provide work-study positions for poor students. This leaves us to open another channel of work-study through our own efforts to truly achieve self-reliance and self-reliance!

3. Market Forecast

The current situation of sanitary napkins in my country Current status of the industry: my country introduced the first sanitary napkin production line in 1980. Now there are more than 300 companies and more than 1,000 production lines. The types of products have also been diversified. If there are 4 girls in each dormitory, and there are 24 dormitories on one floor, there are 96 people on one floor, and there are 6 floors in one building, and there are 576 people in one dormitory building. Under normal circumstances, each student needs to use about 20 sanitary napkins and 30 panty liners every month, 12 months a year. It is conceivable that the market capacity is huge. In the current sanitary napkin market, there are famous brands such as Sophie, Hushubao, and ABC, as well as economical brands such as Jiaoshuang, with a wide variety of products. According to expert predictions, China's sanitary napkin market is quite large, with up to 20-30 brands on the market, so I want to carve out my own niche in this market.

4. Service introduction

Serve everyone. Register the brand of sanitary napkins that each female student likes to use and the date of their period. We will send reminders a few days in advance (in the form of in-person visits or phone greetings) to ask if they need sanitary napkins and whether students with dysmenorrhea need brown sugar or Potion. Door-to-door delivery eliminates the need for students to run errands to the supermarket to buy. We have many brands of sanitary napkins to meet everyone's needs, and our prices are cheaper than those in supermarkets. We provide humanized services and provide warm reminders. Let girls use new ones every time, no need to store them, and no need to buy large quantities at one time. Set up door-to-door delivery, low price, best quality, responsive to requests, service first.

5. Business items

1. Sanitary napkins of various brands and different prices;

2. Brown sugar (helps to relieve menstrual cramps, and is easiest to drink during holidays) );

3. Drugs to relieve menstrual cramps;

4. Nursing products.

6. Marketing Strategy

1. Manpower: Responsible for publicity, arranging delivery personnel for the school, arranging delivery personnel for each dormitory, responsible for questionnaires, responsible for inquiries and condolences, and recording The date of each student’s period;

2. Publicity: During the opening period, based on the funds allowed, a large number of leaflets and questionnaires can be distributed to attract the public’s attention first, and publicity can be done inside the dormitory and on the website. , telephone short message promotion;

3. Operation: direct purchase from manufacturers, low price, small profits but quick turnover, fixed physical store.

4. Strategy: website promotion, group buying, Taobao store, low price, small profit but quick turnover, high quality service, door-to-door delivery, gift packaging, such as holiday necessities (brown sugar, medicine, care products).

7. Business principles

1. Authenticity principle: Purchase goods directly from the manufacturer to ensure authenticity and no fraud.

2. Principle of mutual benefit: On the basis of sincerity, we must achieve equality and mutual benefit between both customers and customers.

3. Principle of high-quality service: Ensure high-quality and patient service for those seeking help, provide warm reminders in advance, and truly deliver goods to your door.

College Student Innovation and Entrepreneurship Competition Project Plan 5

1. Foreword

In this era of "talent first", in order to meet the challenges of the future, we, as contemporary In order for college students in society to have a meal in their future lives, they must make preparations in advance and recharge themselves.

Of course, there are many ways to train ourselves. We can go out for internships, or we can do part-time jobs after class to cover our expenses. But in this demanding era, we must strive to be innovative and unique. , not only to be the first to eat crabs, but also to have your own style and find your own feasible path. Only in this way can we adapt to the development of society, better contribute to the economic development of society and contribute our own strength to building a harmonious society.

In today's society, self-employment by college students has also become a trend for college students to develop themselves and increase their experience. This behavior can not only exercise themselves, hone their will, and accumulate experience, but also through their own efforts , to reduce some burdens on parents. Therefore, we should continue to explore and explore along this trend, and meet future challenges with better and more practical experience on the basis of adhering to principles!

To this end, we plan to establish a "Yi "People" flower shops not only satisfy others, but also satisfy themselves, keep up with the pace of the times in a larger aspect, and promote the development of society!

This is an era of knowledge, but this era needs more talents, as long as you If you are willing, there is nothing impossible, believe in yourself - the road is your own!

2. Entrepreneurial background

1. The changes of the times have given contemporary college students a different meaning. It also gives contemporary college students different lives and thoughts, different pursuits, and naturally different ways of enjoying life. With the continuous development of the economy and the continuous improvement of living standards, people's spiritual pursuits are getting higher and higher, and plants represented by flowers are becoming more and more popular.

2. In order to train themselves and increase practical experience, some college students spend all their spare time participating in school activities. Therefore, I have no way or time to complete many things, so I have no choice but to fantasize and hope that I can have the "Clone Technique".

3. Flowers are fragrant and make people happy. As people's living standards continue to improve, the quality of life continues to improve. The pursuit of life! Flowers have become an indispensable embellishment of people's lives! Flower consumption has shown an increasingly prosperous trend in recent years. In addition to the pretty appearance of flowers themselves, which are pleasing to the eye and beautify the home, it can also develop people's The imagination makes people more reserved and tasteful when communicating with each other. In this way, it is very feasible for us to establish a campus flower shop with flower delivery as the market entry point, taking into account the website to meet the theme of personalized consumption, and using flowers as a pilot to promote other products. Ultimately, we can form a market with the "Yiren Flower Shop" brand advantage. .

3. Purpose of Entrepreneurship

1. As we all know, on university campuses, ability is more important than knowledge, which requires a platform for us to continuously learn, exercise and show ourselves. thereby increasing capabilities. However, the clubs and student unions in the school no longer tempt us much, so we need to pave the way for ourselves by starting our own businesses.

2. Work-study is something that many of us college students want to do. Firstly, it can reduce the burden on their parents, and secondly, they can prove their independence and growth to others. But as far as I know, The work-study positions available on campus are very limited. This makes us only through our own efforts to open another channel of work-study, so as to truly achieve self-reliance and self-reliance!

4. Publicity Strategy

1. Focus on publicity Customers and publicity targets mainly school students. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread the word to achieve the publicity effect.

2. Customer characteristics: young, 100% young people, mainly male students; they have high credibility, high cultural quality, and no bad debts.

3. For on-site promotions, Valentine’s Day and Teacher’s Day are selected as key promotion dates each year. Before then, leaflets will be distributed to student dormitories.

4. In order to create an atmosphere, our store will arrange for two employees to wear ribbons with the name "Yiren Flower Shop" in the first week of opening to explain to customers and organize a lottery. The winners can order on the spot. For flowers under 30 yuan, the cost will be paid by our store.

5. Marketing strategy

1. Product strategy: In view of the consumption characteristics and consumption tendencies of college students during special holidays, our store mainly deals in relatively popular flower products. Flowers such as roses, lilies, carnations, etc. are consistent with the needs of traditional festivals, and we will use different numbers of flowers to express different voices, such as 1 rose (You are my only one), 3 roses (I love you) You), 19 (long lasting love), 21 (favorite), etc.

2. Price strategy: Analyze that the characteristics of the target customers are young students, and most of the sources of funds come from their parents, so the price should not be too expensive, usually around 60 yuan. It is the most popular, but you can also buy a small amount of high-end products, with prices ranging from 100 to 200.

6. Promotional strategy

Combine online and offline, and adopt a low-cost, diversified service model.

Online promotion:

(1) Holiday price discount strategies can be formulated according to special holidays.

(2) Send small gifts such as personalized electronic cards or vases based on the characteristics of the final actual consumer provided by the surface consumer.

(3) Carry out publicity and promotion on various school websites, such as promoting group purchases, holding prize-winning activities, etc. to expand influence.

Articles related to the project plan for the College Student Innovation and Entrepreneurship Competition:

★ Sample planning document for the College Student Innovation and Entrepreneurship Competition

★ College Student Entrepreneurship Competition Planning book

★ 5 3000-word sample business plan for college students

★ 15 general business plan for college students in 2022

★ 5 sample business plan for college students articles

★ 5 selected articles for college students’ innovation and entrepreneurship projects

★ College students’ innovation and entrepreneurship plan letter

★ Sample article for college students’ entrepreneurship project plan

★ Samples of college student innovation and entrepreneurship competition planning books

★ The latest 10 samples of entrepreneurial project plans