Su Bojun used his cell phone to dial the long-distance phone number of his opponent and told him, "I have a K in my hand, so don't make a mistake." Nie Weiping lost the game and went online under a pseudonym to "hack" others for a few games to relieve his anger. 100,000 people were online at the same time, playing in the "game hall" hosted by Bao Yueqiao. Bao Yueqiao's Go level is only two amateur levels, and the level of the other dozen games is even worse, but no matter who wins, Bao Yueqiao is the biggest winner of the game.

The winter of 1998 was a bit cold for Bao Yueqiao, who had been in Beijing for five years, and had worked hard, fought, struggled, glorified, and thrilled to finally leave the Hope Company, which he himself, in addition to his fame, was still nothing. At this time there are more newspapers said, Bao Yueqiao a few people out of hope, is to clone a UCDOS, Bao Yueqiao pinched this newspaper, angry speechless. Just out of the hope of the company, someone gave Bao Yueqiao idea: "to Lianbang software stores around, see what sells well, back to do a similar product can make money." Bao Yueqiao did not care to do so, from the hope that when he came out, he has been looking at the Chinese platform, although before they came out with half a year to UCDOS ported to Windows, but that's just to familiarize themselves with Windows programming only. Bao Yueqiao and Jane Jing had basically no experience in Windows programming. In January 1998, when Bao Yueqiao, Jane Jing and Wang Jianhua decided to do Internet, "attention economy" was not yet popular in China, and it was good that all three of them were programmers, and they didn't think too much about how to make money, but they just thought that the Internet was a place where they could develop, and since they didn't have any background in ISP and ICP, they had to play their own role. They just thought that the Internet was a place where they could develop, and since they didn't have the background to be ISPs and ICPs, they had to utilize their technical expertise to do what programmers could do. In 1996, they went online. Jane Jing liked to play MUDs and Bao Yueqiao liked to play Go. By 1998, playing online games had become part of their lives. While they were playing chess and discussing what to do, Jane Jing suddenly suggested that they could do online chess games: (1) the game site is the most attractive of all the sites to attract users, and can lock the users; (2) Go and bridge games are everlasting and will not die out; (3) there are too many conditions needed to do other things, but to do this as long as you have the technology, which is the best way to show your strengths. As for how the company's survival, their simple idea is to take some amateur "short and quick" small projects to support themselves. As for the company's equity, but also a simple three equal shares. And China Telecom to share the money on September 21, 1999, Lianzhong and Beijing Telecom reached 169 call mode share agreement, which is the first time that the domestic network service companies and telecommunications sector to reach a share agreement on network charges. "This is partly because we have some influence ourselves, and on the other hand, it's also because Zhongguo.com and China Telecom have a long-term relationship." Bao Yueqiao said. The initial split program was "closed", Lianzhong users to "CIS" as the user name and password to log in, can only play games in Lianzhong, 3 cents a minute, the telecom and Lianzhong equal share of the 3 cents. Compared to the 9 cents a minute of 169 at the time, a dedicated CIS account was much cheaper. However, the "closed" nature of the account prevented players from playing games while doing other things on the Internet. In addition, not enough people knew about the account, and Lianzhong didn't make much money this way. Moreover, frequent upgrades and server additions required changes to the telecommunication side, which was troublesome, and the "closed" program was soon discontinued. In July 2000, the United Nations and Harbin Telecommunications Industry Co., Ltd. high-tech development branch, Siping City Post and Telecommunications Bureau, Shandong Sanlian Electronic Information Co., Ltd., Anshan City, the public data network limited liability company signed a software license fee agreement. In addition, Lianzhong also signed an agreement with Ningbo Public Information Industry Co., Ltd. to adopt an open method of sharing. On December 19, 2000, Lianzhong's billing statistics system passed the certification, and China Telecom's "open" billing share officially began. The "open" billing split is based on the time each user spends at Lianzhong, and is split directly according to the accumulated value. According to Bao Yueqiao, "This is a good way to get revenue." This is now the second largest source of revenue for Lianzhong, accounting for double digits in percentage terms. In October 12, 1999, Lianzhong added a 10M private line; in January 2000, Lianzhong's 100M private line was officially launched, making it one of the best information service companies in China in terms of network conditions; in July 2000, the second 100M line was opened, and Lianzhong's total bandwidth exceeded 200M. Without Lianzhong's public network, it is impossible to share the money with Telecom, or spend money at Telecom. is impossible. Core Competitiveness and Continuous Business Model "1998 and 1999 were the period when Lianzhong shaped its core competitiveness; 2000 and 2001 were the period when Lianzhong formed a virtuous cycle business model." --Qian Zhonghua, General Manager and CEO of Lianzhong Already with four years of Internet experience, Qian Zhonghua, who came from a management background, came, and Bao Yueqiao was no longer the general manager. Bao Yueqiao's current identity is still the president, but he is mainly responsible for the technical aspects, Bao Yueqiao is only willing to do what he is good at, combing and integrating Lianzhong business model of the matter to Qian Zhonghua to do. On June 19, 2000, after two years, Lianzhong finally began to collect the membership fees that it had always wanted to collect but did not dare to do so. On July 30th, members began to enjoy the professional guidance of "Daily Go"; on September 1st, the guidance of "Daily Xiangqi" and "Daily Bridge" was added. At present, Lianzhong Club members can enjoy a number of value-added services, including priority login, exclusive access to game products, professional level certification, participation in game competitions, guidance from famous masters, offline preferential consumption, and value-added brand products. Each member pays $120 per year for these value-added services. On September 8, 2000, Lianzhong signed an agreement with Sohu, in which Lianzhong provided the technology to set up the "Lianzhong Sohu Chess Channel" on Sohu, and the revenue was shared. Similar cooperation is also going on in FM365, Hexun and other websites. Lianzhong sold very cheap Banner ads at the beginning, and had tens of dollars of income a day, which later turned into hundreds or thousands of dollars. After the merger with Zhonggong.com, Zhonggong.com's marketing department and Lianzhong's marketing department*** undertook Banner advertisement business together, together with various advertisements such as title game contests, the advertisement income was listed as the first place of Lianzhong's income. Lianzhong games are now available in Japanese, Korean and English, and the purpose of product internationalization is also to increase revenue. Riding on its growing popularity, Lianzhong will also start the agency business for various games. Since its founding, Lianzhong has mainly invested in bandwidth and technology development, and has not burned money on advertising and marketing, so its income and expenditure have been balanced. In Qian Zhonghua's view, the Internet is a marathon, "now just ran out less than 10 kilometers, is the first stage of the race, as long as you stay in the first square can, do not have to rush to lead." Lianzhong currently *** there are 80 people, technical staff, website editing staff, marketing and sales staff each accounted for 1 / 3. Lianzhong is not in a hurry, because Lianzhong think that they and other sites are very different: ① most sites have a very low technological threshold, easy to be copied; ② most of the sites lack of core business; ③ Lianzhong viscosity, loyalty is high. Did not enter the CNNIC ranking after reading the latest CNNIC ranking, Bao Yueqiao really can not help, grabbed the phone, dialed CNNIC, said looking for Mao Wei, in the face of Bao Yueqiao's fire, the other party replied unhurriedly, "Can you count the website?" CNNIC successive selection, Lianzhong never took the place, a few hundred votes of the site can be on the list, Bao Yueqiao in any case can not understand how Lianzhong's votes are not even a few hundred votes. CNNIC finally did not give Bao Yueqiao a statement, "this has no impact on our website development." Bao Yueqiao said, "With our popularity, it's not surprising at all to be in the top 10." Three years after the founding of Lianzhong, the number of people online at the same time has been rolling forward at a rate of nine times per year: 1,000 people online at the beginning of 1999, 9,000 people online at the beginning of 2000, and 80,000 people at the beginning of 2001. In terms of registered users, it was 30,000 in early 1999, 700,000 in early 2000, and 7 million in early 2001. According to Bao Yueqiao, Lianzhong is the world's No. 1 in the chess and card category. "Of all the game sites, Gamezone has only a little more people online at the same time than we do. Lianzhong's goal for the end of 2001 is 300,000 people online at the same time." Bao Yueqiao attributes Lianzhong's rapid growth to the fact that Internet users are growing rapidly, and there is still very little that is actually appealing online.

"All the people in our hometown are doing business, and there are those who are doing better, and there are also many failures, but everyone who fails still wants to start over after a while, and then do business, and people here will use their brains more when they come across things, and I'm more or less influenced by them." In the fall of 2004, sitting on a black sofa in his office for an interview with Lianzhong's general manager Bao Yueqiao spoke calmly, dressed neatly and delicately, but no luxury modifications, but also repeatedly showed a little coy look. All this seems quite at odds with his wealth and legend - the software wizard and founder of Lianzhong was reported by the media in the first half of this year to have cashed in $14 million by transferring his shares in Lianzhong to South Korea's NHN Group. If that figure is true, Bao Yueqiao, who was born in Yuyao, Zhejiang province, would have more wealth than many Zhejiang-based businessmen and become a new rich man.　"My wealth can support me to do something I want to do is almost enough, and then how much money actually does not have too much significance ...... There are a lot of poor people in this world, there are also a lot of rich people, if you say from the overall composition of the composition of the trouble, I think the rich people's troubles will be more, you if you want to be happy, you should not have a lot of money, I do not have too much pursuit of wealth, sometimes really can not help it." In the eyes of the reporter, Bao Yueqiao is more or less sensitive, simple and clear. Although, he avoided answering a question from the beginning to the end, that is, the details of the deal with NHN, perhaps, at this stage of China can only do so. I don't know, Bao Yueqiao on this kind of simplicity, is born to bring, or after all the trials and tribulations metamorphosed into.　Born in 1967, Bao Yueqiao began to be very obsessed with computers when he was a student at the Department of Mathematics at Hangzhou University. At that time, the school students on the machine opportunities are very few, Bao Yueqiao find ways to make good relations with the teachers in the computer room, and finally got a computer room administrator's job, so that Bao Yueqiao basically all the time can be on the machine, his senior year, he almost every day soaked in the computer room, this period of time, "remedial" for his future to do the software laid the foundation. Foundation.　In 1989, Bao Yueqiao graduated from university and was assigned to a rubber factory in Hangzhou. It was in this rubber factory that Bao Yueqiao developed FOXBASE decompiler software, common code Chinese input system and PTDOS, and began to emerge in the field of domestic software programming, but everything was so unintentional that he did not recognize his own value at that time. The invention of the common code Chinese input system was because Bao Yueqiao thought that it was very slow to use Pinyin to input Chinese characters, and he did not learn it after learning it several times with the five strokes, so he thought that it would be better for him to make a Chinese character input method; the invention of the FOXBASE decompiler was also because he thought that he had to use it himself; and Bao Yueqiao's initial intention of the development of the Chinese character system was because he thought that it was inconvenient for him to use the Chinese character system, so he wanted to make a Chinese character system that combined the functions of the existing Chinese character system together. Bao Yueqiao's original intention for the development of the Hanzi system was that he found the Hanzi system he was using inconvenient and wanted to develop a Hanzi system that combined the functions of the existing Hanzi systems. Bao Yueqiao started to be a little bit commercially conscious when he developed the Chinese character system and decompiler software. He gritted his teeth and advertised the Chinese character system PTDOS and decompiler tool in the August 5, 1992 issue of Computerworld, and after the advertisement was published, a lot of people sent their money directly to him. The excitement at that time is still fresh in Bao Yueqiao's mind. PTDOS Chinese character system did a good job, Bao Yueqiao very much want to promote, once let the Beijing hope that the company sales. 1993 May, this kind of Chinese character system suddenly appeared several, see other Chinese character system to do so many advertisements, and gradually developed, Bao Yueqiao think PTDOS is a pity, he wanted to come to Beijing. So, he traveled from the rubber factory to Beijing, and Bao Yueqiao never went back to the factory, and stayed in Hope. in October, 1993, PTDOS was renamed UCDOS, Hope's marketing ability combined with the excellent quality of UCDOS, and by 1995, the market share of UCDOS had already reached more than 90%, and the other Chinese character systems were almost rare in the market. UCDOS sold to such an extent, Bao Yueqiao still take a little salary, even less than the beginning of PTDOS in the hope of the company's resale of the money earned, until he and Jane Jing, Wang Jianhua, together with the hope that left to start the United.　"A lot of things to do successfully, is because at that time did not think too much, if especially catty, suffering, a lot of things will be delayed. If I started my own company at that time, maybe it would have died, although the money earned by doing it yourself may be more, but the final impact will be much smaller." "It's most important for a person to live to do what they want to do." The word "gain or loss", Bao Yueqiao style mutual from the beginning to the end do not know how to write. We do decision-making time is still relatively rational, will not purely because of personal hobby to decide what we want to do next, but I believe that hobby does make us in-depth understanding of the direction.　Back in 1996 Bao Yueqiao and the three of them started surfing the web. So when they decided to come out from Hope - there were more reasons for them to leave Hope together, but the key reason was that they felt the road of the Chinese platform would become narrower and narrower - they often discussed what to do while playing chess on the Internet, and Jane Jing suddenly suggested that we could do online chess games. As for the company's shareholding, it was also simply split equally between the three of them.　"We started working on it after the New Year in February. At that time, there were only three of us, and in a sense, it wasn't even a company, it was a development team.　Bao Yueqiao's face immediately glowed when he recalled the situation when he started his business. It took nearly two months to design the framework for Lianzhong, which was entirely based on the NT platform. By May, three games were already in shape and basically ready to play.　One interesting episode is that Bao Yueqiao basically had no money when they came out, and there was a person who gave them 500,000 yuan of startup capital for free. This person is the founder of the company Jiangmin, another software wizard Wang Jiangmin, such a move is rare today, from a side, Wang Jiangmin is also a simple person. Later, Bao Yueqiao quickly paid back Wang Jiangmin's money.　On June 4, 1998, Lianzhong game was opened, and on June 18, Oriental Netscape made a preview for the opening of Lianzhong on the home page, and the number of hits on Lianzhong on that day exceeded 1,000 times. After realizing that it worked, the three of them went to a lot of ICP BBS and posted a lot of advertisements.

While Ma Xiaochun's attempts to provide online Go instruction through Lianzhong came to an end, Bao Yueqiao's efforts to increase Lianzhong's popularity through Go celebrities never stopped.　With all these efforts, the popularity of Lianzhong became stronger and stronger, but the funds were stretched to the limit. All of the trio's savings are almost exhausted, the original idea of doing projects to support themselves is simply unrealistic, would like to be free three months after the United Nations to start charging, but the situation simply does not allow, to the end of the charges simply do not mention it.　Bao Yueqiao, they had to look around for the United States to find investors. The process of letting Lianzhong shares of Bao Yueqiao three people is a painful process. All three people are very hopeful that this painful process will end sooner. Therefore, when the boss of Zhonggong.com agreed to give them a price of 5 million yuan for Lianzhong, the three of them felt that Zhonggong.com was very quick and had a good feeling about it. In the end, Zhonggong.com purchased 79% of Lianzhong for 10 million yuan, with each of the three founders accounting for 7%, and the company was still managed by Bao Yueqiao.　"At that time, the idea is to say, the United can do up, I feel quite satisfied with the heart, then did not go to a deeper level to consider, but also to consider not out ...... Of course now want this cooperation, I think it is best to find overseas funds come in better, and 79% of the large proportion of shareholding, on the back of the capital operation will bring certain obstacles". When many network companies are still struggling below the profit and loss line, Lianzhong took the lead in realizing a profit of 30,386,300 yuan and handed over a net profit of 23,931,700 yuan to Haihong Holdings. "I personally feel I'm not a very smart person, but I'm a very committed person, and that's the only thing that's on my mind all day long when I'm doing something. I always believe that even if you're a little bit dumber, if you put in a lot more effort than others, you'll do better than others." Relying on persistence and stepping on luck, Bao Yueqiao succeeded in his first venture. Entrepreneur The 2002 annual report of Haihong Holdings showed that in the company's main revenue of 340 million yuan, net profit of 93.88 million yuan, digital entertainment accounted for nearly 32% of the main business, respectively, 82% of the total profit. And the profits of the United States reached 90% of the profits of the entire digital entertainment industry. But Bao Yueqiao seems to be dissatisfied.　"In fact, in these years, at least from my personal feeling to see the development speed of Lianzhong is still slow, the key problem is still in the process of the company's development of the overall strategic planning of the absence of the development process, we have been in a more passive development process, of course, some of the short-term goals have always been there, but, we do not stand in a longer-term, higher perspective to look at The development of the enterprise, which makes us lose a lot of opportunities".　Undoubtedly, Lianzhong domestic game site in the earliest fame, with a large number of loyal players, but perhaps too much focus on board games, perhaps too early to be able to implement the profitability of the Lianzhong instead of ignoring the rise of large-scale graphic class network game software. Otherwise, Shanda's success would not have been so smooth. As one of the founders of Bao Yueqiao at the end of 2006, resolutely resigned as CEO of Lianzhong, to leave Lianzhong to do all sorts of handover preparations, he has been thinking about the creation of "learning together with the network" prototype. Bao Yueqiao said that the eventual launch of the network was due to a certain "impulse" that had always been rooted in his heart.

Bao Yueqiao, 44, is starting a second business. After two or three years of trial operation, the company he invested in has amassed more than 800,000 members, with more than 20,000 active users each month. Although this is still far from the number of users in the peak with his original creation of Lianzhong, the latter at the same time online game users once reached 600,000 or 700,000 people. However, Bao Yueqiao believes that "learning together" for China's education changes, no less than Lianzhong in China's online games.