What are the characteristics of radio and television industry?
The industrial attribute of radio and television is a remarkable feature of the information age. Radio and television is the product of the progress of electronic technology, and it is an electronic media that relies on electronic technology to produce and disseminate news, information, education and entertainment. Cultural industry is the product of economic and social progress, which refers to the commercial industry engaged in the production of spiritual and cultural products and providing cultural services. The combination of radio and television and cultural industry constitutes the modern radio and television industry, which is an important symbol of the information society and knowledge economy era. From a global perspective, the media industry has been formed. As a modern electronic media, radio and television not only has the functions of producing and disseminating information, guiding public opinion, entertainment and education, but also has obvious industrial value. This value is manifested in advertising activities, in the collection, production and creation of news, culture and consulting programs, and in the process of organizing the influence of large-scale active communication manufacturing industry. The vigorous rise of cultural industry provides an unprecedented opportunity and platform for the development of radio and television industry. The huge market demand of cultural industry makes the number and capacity of radio and television frequency channels and programs expand rapidly, and the team continues to grow. Although radio and television are facing severe challenges from new media such as the Internet, they still have irreplaceable value and broad market space. At the same time, they also enhance their value in multimedia cooperation. Practice has proved that the media has a great role and contribution to economic development, and it is unthinkable that there is no media to participate in social and economic activities in modern society. Radio and television not only broadens people's horizons of information, entertainment and learning, but also broadens and enriches the fields of social and economic activities, thus improving the quality of related products and injecting new content into cultural industries, making all industries closely related to radio and television. This connection has also brought new development ideas and vitality to radio and television in the fierce media competition, which has enabled radio and television to expand its own field and influence from the inside to the outside, from singleness to pluralism, and from career to industry, and to create mass media with communication characteristics and special value. The significance of the development of market economy and cultural industry to radio and television is to promote the greater development of radio and television by entering the market, on the other hand, to promote radio and television to open its own media resources to the society, and to integrate social development and innovative elements to gather in the industry, so as to realize the powerful promotion of radio and television media to the whole social economy.