First, the cake store profile
1, the store belongs to the catering industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital 95,000 yuan.
Second, the business objectives
1, due to the location in the Trade Street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, it is necessary to work on the quality of service and product quality, and further expansion of the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in Trade Street and recover the capital in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
Three, market analysis
1, the source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is very big.
Four, business plan
1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) in public as * Mr., Miss, they will feel very respected.
9, put some promotional items on the table, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11, the food industry has a special job labor skills requirements: employees must have a "health certificate".
V. Financial estimates
Start-up assets: about 95,000 yuan
Equipment investment:
1, rent 5,000 yuan.
2, storefront decoration of about 20xx yuan (including store decoration and light box);
3, shelves and selling platforms into about 1,500 yuan;
4, the staff (2) the same clothing needs 500 yuan
5, the largest investment in machinery and equipment: 80,000 yuan (including the production of a full set of cake paraphernalia) the first purchase of money: flour, cream and other raw materials, about 6000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.
Monthly expenses: $14,033. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, salary *** count 20xx yuan.
Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of 5 years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, about one year to recover the investment.
Cake store business plan 2
Project Information:
DIY cake store this project is not a new thing, I have to operate is to provide raw materials, tools, venues, professional guidance to customers to do it themselves DIY cake store.
Here the majority of consumers (mainly students) can make their own hands DIY cake, and do not need any pastry foundation can be handmade a cake equivalent to the hotel level, unique love pastry, the store can be handmade DIY cake, chocolate, cookies, jelly pudding, cookies, pies, tarts, puffs and so on. But the main product is cake DIY, while still selling finished and customized products. Here consumers can have a friend party, parent-child fun, team sharing, personal learning, they can put down all the worries, relax into the infinite fun of DIY.
I named the store "Happy DIY Cake Shop", hoping that every customer who comes here will have a good mood, and make delicious pastries happily.
Reasons for choosing this project:
Nowadays, young people are very creative, we are all curious about the novelty, and most of them lack the ability to do things on their own, so we can provide a platform for them to do it, and also let them get the spiritual satisfaction!
Project location selection:
Selected in the Haidian District, Beijing University and other colleges and universities in dense areas, neighborhoods, commercial and busy areas. Because the university more places and neighborhood business district these places have a fixed customer base, college students and white-collar people with high spending power, love novelty good hands, prefer to have their own characteristics of the small store, love to compare enjoyment. And students and young customers have a strong ability to spread, couples will also be more favored patronage.
Environmental analysis:
(a) external environmental analysis
1, the competition is not fierce, there is more room for development.
2, universities and commercial districts such as neighborhoods have a fixed customer base, and consumption power is relatively high.
3, the store is fresh and unique, the price can get a lot of trust in the word of mouth and acceptance, easy to attract consumers from all walks of life, for a wide range of people, by the impact of off-peak seasons is not big.
(B) Internal environment analysis
Provide a warm environment, integration of the atmosphere, complete equipment, safe and hygienic guaranteed materials, professional teachers, guaranteed service.
Project Prospect Analysis:
DIY cake store with a unique entrepreneurial style, fresh and unique flavors, prices and can be trusted by all people's reputation, it is easy to attract consumers from all walks of life." DIY cake store" is as the 21st century's gold industry, pastry industry in recent years in the country has shown unprecedented popularity and development momentum, has a broad ` development prospects and huge development space. With the improvement of people's living standards and consumption level, pastry with its unique charm is attracting more and more consumers, beautiful cake to celebrate the birthday of the people to bring warm blessings and elegant interest
From the network survey and field visits can be seen on the market at present there is no or very little professional and comprehensive DIY dessert house, mostly because of a single product, service system, but even so, their business is very good. But even so, their business is still very good. And is currently the development of college students and young people's market, young people's shopping habits, we are such a good price and quality is the inevitable requirement. Schools around the market and the ability to consume there is still a great deal of improvement, the heart of the independent self-consumption mode is the new favorite of the market.
Project risk analysis and coping strategies:
(a) External risk:
1, the state of the food industry's production, sales, inspection, advertising and other policies.
2, the existing competitors in the market, as well as potential competitors to join, making the competition more intense.
3, low technology content, the risk of being replaced by other cake store advanced technology.
4. Risk of raw material supply from upstream suppliers.
5, bank loans or other financial risks.
(B) Internal risk:
1, product production standards are not uniform, equipment is not complete.
2, the uncertainty of market adaptability and adjustment ability.
3, the safety of cake raw materials and ingredients.
4. The problem of whether the price and service can match the company's development needs.
5. Other issues in the company's business decisions.
(C) coping strategies:
1, familiar with the relevant laws and regulations of the food industry.
2, strict company product testing procedures to ensure food quality and safety.
3. Recruit and train skilled employees who have the ability to make cakes and operate advanced equipment.
4, good management of upstream suppliers to ensure that the supply of raw materials on time placement.
5, the establishment of a reasonable information feedback mechanism, keep abreast of the latest market trends, and make timely business strategies to adapt to market changes.
6, a certain amount of time, the survey to understand the customer's response to the situation, timely improvement of the company's business.
Marketing strategy:
(a) product strategy
To provide a comfortable venue with a full range of materials and equipment, there are specialists to guide customers to choose their own needs for different materials to do the cake for their loved ones, loved ones, children, friends, their own, the feeling of doing the cake with their own hands is extraordinary, to show their creative talents. Can also make chocolate, cookies, jelly pudding, cookies, pies, tart puffs and so on. We also sell finished products and customized products. Customers can create their own unique cakes to suit their taste and preferences. We also serve coffee and other beverages. If customers want to taste freshly baked cakes, they can stay in our bakery and enjoy our coffee and other beverages at the same time as they taste the cakes at our comfortable tables and chairs. Through the combination of cake and coffee, customers can satisfy their tastebuds and enjoy our coffee and other beverages at the same time. Through the combination of cake and coffee, not only to meet the taste needs of customers, but also to improve their taste, so as to attract more consumers.
(ii) Price strategy
Price is a sensitive factor in the economic environment. The impact of market price on competitiveness is not to be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically the price must be made acceptable to the public. If prices are to be adjusted, the quality of service must be improved along with the price increase. Customers DIY cake will be made according to the size of the size of the pricing within 60 - 200 yuan, other DIY finished products to do appropriate pricing. The finished products in the store are sold at about the same price as other pastry shops.
The breakdown of charges for the general cake base material minimum charge of 50 yuan, according to the size of the cake and then do price adjustments. This includes the required materials, the customer's own ingredients (weighing), self-processing, goods to provide processing equipment, aprons and method of instruction, packaging, the store provides a one-stop service. All costs have been factored into the materials, but disposable hats and gloves apron will be charged separately.
In the special holiday Valentine's Day, Christmas, Tanabata and other good times can be adjusted according to the market environment, mainly to launch a variety of activities to attract customers.
(C) promotional strategies
The implementation of the membership card system, customers only need to pay a certain amount of money can become a permanent member, with the membership card in the store to enjoy discounts, but also in the store launched activities to receive small gifts. Non-members in a one-time consumption of up to a certain amount will get a small gift.
(D) advertising and publicity
1, distributed near the school leaflets
2, put up posters
3, contact with the TV station to publicize the DIY promotional activities
4, and Guangshang radio station
(E) distribution strategy
1, telephone orders. (Mainly for the busy white-collar life)
2, online ordering. (Our main target consumer group pursues and guides fashion, has a relatively strong concept of health, and the computer penetration rate of 99%, online ordering this convenient and fashionable way is an effective way of sales. Customers can find relevant samples about our store by logging into our website and can leave messages online.)
Cake store business plan 3Dessert casual food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, but also operates a birthday cake, as long as you make your own characteristics will certainly be loved by the majority of friends, the following is a sample of the cake store business plan, welcome to read!
First, the cake store overview.
1, the store belongs to the food service industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital 95,000 yuan.
2, business objectives.
Due to the geographical location in the Trade Street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
Three, market analysis.
1, source:
The store's target customers are: to the trade street shopping and entertainment for general consumers, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors:
According to the survey results that there are many domestic brand cake store, only Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. So the competition is great.
Four, business plan.
1, first of all, a few cake stores around the "spying intelligence", to find out the different types and sizes of cake cost price. The first thing you need to do is to find out the cost of different types and sizes of cakes.
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected.
9, put some promotional items on the table, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11, the food industry has a special job labor skills requirements: employees must have a "health certificate".
V. Financial estimates.
1, start assets:
About 95,000 yuan.
2, equipment investment:
(1) rent 5000 yuan.
(2) front decoration about 20xx yuan (including store decoration and light box)
(3) shelves and selling platform into about 1500 yuan
(4) employees (2) the same clothing needs 500 yuan
3, machinery and equipment the largest investment:
80,000 yuan (including a full set of utensils for making cakes)
4, Initial purchase price:
Raw materials such as flour and cream, about 6,000 yuan.
5. Monthly sales (even):
21,000 yuan. According to the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.
6. Monthly expenditure:
14033 yuan.
7, rent:
The best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
8, the cost of goods:
30% or so, about 5000 yuan.
9, staff wages:
10 square meters of small stores need a cake master, waiter 1, salary *** count 20xx yuan.
10, utilities and other miscellaneous expenses:
700 yuan.
11, equipment depreciation:
Calculated on the basis of 5 years, 1333 yuan per month.
12, the monthly profit:
6967 yuan or so according to this estimate, about one year can recover the investment.
Six, risk and constraints analysis:
As the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and "gimmicks" to attract customers.
Cake store business plan 4
First, the summary
With the rapid development of social and economic, people's spiritual and material cultural requirements are also higher and higher. But now the improvement of the quality of urban life and the pace of life continues to accelerate, coupled with the rapid penetration of diversified cultures, forcing many traditional industries to face the stage of inheritance of the new, but also makes consumers seek higher and better spiritual and material enjoyment.
However, analyzing today's society, people are pursuing the theme of green, healthy and fashionable.
Throughout today's society, people are more and more concerned about eating, three meals a day, more and more varied, especially breakfast, pay more attention to a simple and uncomplicated. This is particularly reflected in the many modern white-collar. With this, we need to open a set of tradition and innovation in one of the modern open fashion cake store. Let customers in the busy or leisure time consumption, leaving behind the fierce social competition "irritation". Also let them have more understanding and choice of food and beverage. For the traditional cake industry, itself is facing a huge industry competition. We need to stand out in the competition, need a brand slowly building, and a series of products with reputation.
Our products cover: Chinese, Japanese and Western cakes, a variety of Chinese and Western desserts, desserts, cheese products, seasonal fruit and vegetable drinks and tea. All of our products will have to focus on the concept of fresh, green, healthy and fashionable. In the product to realize the modern consumer "different" mentality.
In addition, we will also establish an e-commerce platform, through the efforts of promotion, the convenience of the customer, but also consolidate their own, to achieve a double line of profitability, in order to achieve the ultimate benefit.
We will strive to create more social value around a concept to meet the needs of different consumers. In the consumer satisfaction at the same time, to win more word of mouth, in order to achieve their own brand building and promotion, to achieve profitability.
Second, the company description
The company is a company involved in the catering industry, its own services around the construction of health and leisure, Xu Tu slowly build their own brand, and occupy a share of the market.
The company is involved in a traditional industry, but the company is a stand on the basis of the traditional industry, constantly seeking new, seeking development, seeking survival of the company. The company will face fierce competition in the industry, but the company will not be a newcomer to the weak position to ask for a share of the pie. Rather, it is a learning and new and successful attitude to occupy a part of the market share, in order to continue to grow.
The company's main business: Chinese, Japanese and Western cakes, various styles and flavors of desserts, snacks, cheese products, as well as freshly squeezed healthy fruit and vegetable drinks, and a variety of tea. The company's products will be adhering to the concept of fresh green, healthy, fashionable and constantly innovate, in order to meet the various needs of customers, to achieve a win-win situation.
In addition, the company will take advantage of and promote the e-commerce platform, to create a network of their own sales platform, and the implementation of a specialized door-to-door distribution, to achieve the docking of the brand, to take the mode of dual-line sales, production, sales and service is truly integrated, to maximize the company's value, and to meet the different needs of the customer.
Third, the company's purpose
I. The company will uphold the concept of green, healthy, fashion. Do your best to give yourself a sense of responsibility for the mission, so that customers get full respect and enjoyment at the same time, so that they are recognized.
Second, we will provide a variety of flavors of cakes, snacks, drinks as the fundamental, based on the market, look to the future, service to customers.
Third, business purposes: green, healthy, fashion. Responsibility gives mission, smile with respect.
Fourth, the company's goals
First, the company's products will be favored by the market, compared with the general cake store, our products are aimed at the distribution of customer groups of all ages, from small children to the elderly are loved by a variety of new types of pastries, drinks and so on.
Second, after the launch of a new product, it will naturally attract a certain customer base, and then slowly develop all kinds of new products to achieve the new, from less to more, more and more products belonging to the characteristics of the company, to make their own characteristics in this industry.
Third, the company in the customer's position, will do its best to be responsible for the customer to establish a good reputation for the company to establish a better image, in order to achieve the construction of the brand.
Fourth, most importantly, the company to achieve profitability. Ideally, a three-year plan, the first year based on the market, the second year of market expansion, the third year to achieve real profitability.
V. Business projects and content
As a service industry, we do not just provide a single product, thoughtful service, characteristics of the environment is also an important factor in attracting customers. Therefore, our company operates the specialty products, in-store services, shopkeeper services.
First, the main products:
Various kinds of Chinese and Western cakes, pastries, desserts, cheese products
In the early stage, we will have "Cosamil" or "85 degrees C" to provide us with finished products, we take this to be We will use them to package our products, ensure the quality, improve them and eventually launch our own products. We will also hire professional bakers to design and improve our own special products, which will become the company's branded items. Also in each holiday or different seasons, the launch of specialized main products.
Various freshly squeezed healthy fruit and vegetable drinks
Vegetable juice drinks, will be a variety of product formulas, procurement of the freshest and full of fruits and vegetables, the use of separate juicing, mixing methods, to achieve the goal of as far as possible not to lose any of the original juice and nutritive value, to give the customer the freshest and most nutritious seasonal fruits and vegetables drinks.
Set menu
The set menu is especially designed for today's white-collar workers, such as breakfast, Chinese food, afternoon tea, dinner and late-night snacks. Different time periods with different nutritional packages. Each of these products will be of desirable value.
Second, elegant and comfortable store environment
Traditional cake store, attract customers is the store's products, as well as its own brand value. However, we attract customers to come back again in addition to their own characteristics of the product, there is an elegant store environment. Customers visit our store to enjoy leisure time and pursue a sense of relaxation and coziness. Therefore, the store's decoration should focus on bright colors close to nature, giving people a more relaxed feeling. Such as with dine-in, stylish and humanized table and chair arrangement, with the main environment, giving people a sense of ease and warmth. Coupled with some exquisite small furnishings, in the small details to give customers a deep impression.
Third, easy relatives of the clerk service
No matter what industry, the customer is the top priority, not to mention the service industry, the customer is God, so quality clerk service is also essential. Shopkeepers should establish a kind of affinity and tacit understanding with customers, in the business process, take the initiative to communicate with customers, so that customers have a sense of intimacy, so that customers have a good sense of the company and shopkeepers. This is a good way to cultivate a certain number of fixed customers.
We will unify the dress code of the staff, training staff have a unified welcome slogan, polite and modest, smile service.
Six, business principles
First, the principle of honesty and trustworthiness. Treat consumers with courtesy, no deception, friendly and hospitable. In addition, the quality of goods must be done.
Second, the principle of service with a smile. The customer is God, will be a real feeling, to be polite and humble, mutual respect.
Third, the principle of win-win reciprocity. On the basis of honesty, to achieve equality and reciprocity between the two sides, both to achieve the purpose of our business, but also to satisfy consumers.
VII. Market Analysis
We plan to compete in the food service industry, and believe that the development trend of this industry will be towards environmental health-oriented, miniaturization, and high-quality development.
With the improvement of the living standards of modern people, the pace of life accelerated, in their daily lives, the demand for a variety of healthy food continues to increase, healthy, green and fashionable food and drink is becoming more and more popular, for the broad market prospects are beyond doubt. Although the market opportunity in front of us, but it exists in the market competition is also great, this is a very challenging market.
Cake stores, or juice drinks milk tea stores, abound in Jiaxing. But such as some of the ten years in the Mainland, such as the old cake store, although it has a very good reputation and customer base, its brand is also a long years of accumulation. And it is only the cake as the main business items. And then those streets are full of milk tea store, juice store, they are to drink as the main product. Our competitors also include now belong to the high consumption of coffee shops, they are mainly Western-style food and beverage, and high specification service based on the market, and in the continuous growth of their own consumer groups. In summary, most of them are to a single product type to attract the inherent consumer, the lack of diversified merger
advantage, and many do not have a green, healthy concept. We will inject our own ideas into this diversified development of the market, actively explore, and strive to update, will be able to play their own advantages to the fullest exquisite. We can take advantage of the market demand, to create their own characteristics, the use of high-quality products, elegant environment, the use of nature-friendly services to impress and enlist customers. Create a "natural purity and sweetness", slowly increase awareness, and then apply for brand patents, the implementation of brand franchising, to achieve a chain form. We have our own brand value, recruit more franchisees, the greater the market share.
Target Market
Pastry and fruit and vegetable drinks, men and women, young and old, has also been loved by the majority of consumers. And its products are fresh and healthy features, especially favored by young people. Its own nutritional value is also quite high, so part of the people will be used as a meal to eat, see its prospects in the market.
We can first target market is located in the white-collar workers, they go out early and come back late, many times can not take care of their breakfast. We can attract them as the main customers, providing high-quality and healthy pastries and snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen to absorb and consolidate a class of customers.