2017 Cake Shop Tanabata Activity Planning Program

2017 Tanabata is just around the corner, in order to seize the good opportunity of the festival, a lot of cake stores will be entangled in how to plan the Tanabata activity program. Here is my collection of cake store Tanabata activity planning program, only for your reference and study.

2017 cake store Tanabata activity planning program 1

Activity time:

August 20 evening 19:00

Tanabata party officially opened

Activity content:

With the same day after the 19:00 viewing two small tickets

can participate in the scene to throw darts activities (2 darts)

The cake store is a good place to start. p>

6-10 rings can get a cake worth 20 yuan provided by Hamilton Cake Shop (limited to 40)

11-16 rings can get a 100 yuan consumption coupon of King Charles Western Restaurant (limited to 20)

16 rings or more can get a couples' photo package of 699 yuan provided by Shabun Pictures (limited to 3)

2017 Cake Shop Tanabata activity planning program 2

Activity time: 20**.02.09-20**.02.14

Purpose of the activity: promotions are the traditional marketing means necessary for each festival, with thematic promotions is to seek a breakthrough in the traditional marketing means, in order to seek a more sensational `communication effect' in the regional market and the consumer group.

The product portfolio is a combination of the following.

Product mix: European cake 4 (one per series) cut pieces of pastry 8 (two per series, set of four)

Promotional activities:

Mode 1: Romantic House ☆ Each purchase of Valentine's Day theme cake or cut pieces of the set with exquisite packaging and send Valentine's Day roses Note: Roses by the customer or the office of the local procurement, or by the company to develop and produce chocolate roses. Note: Roses can be purchased locally by clients or offices, or developed by the company to make chocolate roses.

Mode 2: Taste of romance - product sampling ☆ After cutting the product tray displayed in the freezer, but do not cut at once, to maintain the integrity of the product; ☆ take the sampling of the product when the use of clips, and paper tray to support the release of the toothpick (a small fork) by the customer; ☆ to ensure that the product sampling has been introduced to the customer before the activities of the content, according to the characteristics of the customer to give different ☆ Ensure that the content of the campaign has been introduced to the customer before trying the product, and give different products according to the characteristics of the customer; ☆ After trying the product, we should introduce the characteristics of the product and repeat the main points of the campaign, and understand the customer's response to the targeted recommendation of the product mix.

Mode 3: Play interactive activities - Prize Quiz Purpose: To let consumers fully feel the close connection between the activities and Italy, so as to give them Huicheng's cake is an authentic European-style Italian cake.

Operation: in the empty space outside the store (store) hanging on the Italian geography, history knowledge quiz questions and famous love poems quiz (can be repeatedly used, limited to 100 gifts per day, gifts for the wallet doll), by consumers to pick their own questions, consumers take questions such as the answer is correct, you can get a doll wallet as a prize.

2017 cake store Tanabata activity planning program 3

Activity time: 2 **** August 7th - 2 **** August 19th 20:00

Activity rules: walk the right 80 steps as fast as possible, do not fall into the water. The little ones just need to keep stepping on the pattern to move forward quickly. It's simple, right? Anyone can play it, but not everyone can play it well.

We give out prizes to users through the ranking of the leaderboard, and can set a certain probability of lucky prizes, so that even if you feel that you are not fast fans can also win lucky prizes.

Specific prizes are set as follows:

First Prize: Flowers + a Valentine's Day cake + one night in a guest room

Second Prize: Flowers + a box of handmade chocolates + 2 Xihua Shangyi movie vouchers

Third Prize: Flowers + a box of mini mini colorful mousse

Lucky Prize: ****Official WeChat Mall 20 RMB voucher

We give out prizes to users through the ranking of the leaderboard, and can set up certain probability to let even fans who feel their speed can fight to win the prizes. p> Reward instructions:

1, the cell phone number is an important proof of prize redemption, fill in should be true and effective, if there is an error, invalid treatment;

2, the voucher can only be purchased in the Golden Crown Good Luck official micro-mall to cash in the use of

3, the final interpretation of this activity to the Golden Crown Good Luck Cake Shop all.

Participate in activities: attention to *** official WeChat click on the picture or send the keyword "Tanabata", to *** official WeChat to participate in activities! Or enter the home page menu click on the activity area "Tanabata walk magpie bridge" to participate! Please win the prize with the winning cell phone page to *** cake store to collect the prize, the prize level gifts can not be exchanged to receive, each micro-signal is limited to receive once.

Prize collection time: August 20, 20** - 8:00 p.m. before the obsolete forfeited

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