Company description

Our company is a company involved in the catering industry, which is built around healthy and leisure services. Xu Tu has gradually built its own brand and occupied market share.

The company is involved in a traditional industry, but it is a company that stands on the basis of the traditional industry and constantly strives for innovation, development and survival. The company is bound to face fierce competition in the industry, but it will not ask for a share with the weak attitude of a newcomer. Instead, we will occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.

The company's main business: Chinese and Japanese western cakes, desserts, snacks and cheese products with various styles and tastes, as well as fresh and freshly squeezed healthy fruit and vegetable drinks, and all kinds of tea products. The company's products will adhere to the concept of fresh, green, healthy and fashionable, so as to meet the needs of customers and achieve a win-win situation.

In addition, the company will build its own online sales platform with the help and promotion of e-commerce platform, implement special door-to-door distribution, realize brand docking, and adopt a two-line sales model to truly integrate production, sales and service, maximize the company's value and meet the different needs of customers.

The purpose of the company

The company will adhere to the concept of green, healthy and fashionable. Do your utmost to give yourself a sense of mission, so that customers can be fully respected and enjoyed, and at the same time, they can be recognized.

We will provide all kinds of cakes, snacks and drinks as the foundation, base ourselves on the market, look to the future and serve customers.

Business tenet: green, healthy and fashionable. Responsibility gives a mission, and a smile brings respect.

The company's goals

The company's products will be favored by the market. Compared with ordinary cake shops, our products are aimed at customers of all ages, from children to the elderly, all kinds of new cakes and drinks.

After the launch of a new product, it will naturally attract a certain number of customers, and then slowly develop various new products, so as to bring forth the old and bring forth the new, and launch more and more products that belong to our company's characteristics and make our own characteristics in this industry.

From the standpoint of customers, the company will do its best to be responsible for customers, so as to establish a good reputation, establish a good image for the company and achieve brand building.

Most importantly, the company should make a profit. Ideally, a three-year plan should be based on the market in the first year, expand the market in the second year, and achieve real profit in the third year.

Business items and contents

As a service industry, we not only provide a single product, thoughtful service, but also an important factor to attract customers. Therefore, our company deals in special products, in-store services and clerk services.

Main products:

All kinds of Chinese and western cakes, pastries, desserts and cheese products.

In the early stage, we will have? Kosamir? Or? 85 degrees c? To provide us with finished products, we use this to package new products, ensure quality, improve them and finally launch our own products.

We will also hire professional bakers to design and improve, launch our own special products and become the brand project of the company. Special flagship products will also be launched in various holidays or different seasons.

All kinds of fresh and freshly squeezed healthy fruit and vegetable drinks

For fruit and vegetable juice drinks, the freshest and full fruits and vegetables will be purchased with various product formulas, and the juice will be squeezed separately and stirred evenly to achieve the goal of not losing any original juice and nutritional value as much as possible, so as to give customers the freshest and most nutritious fresh fruit and vegetable drinks.

Package category

Especially for the main meal packages of white-collar workers today, such as breakfast, Chinese food, afternoon tea, dinner and midnight snack. Different time periods are accompanied by different nutrition packages. Make every product worthwhile.

Elegant and comfortable in-store environment

Traditional cake shops attract customers by their products and their own brand value. However, besides our own special products, we also have an elegant in-store environment to attract customers to visit again. Customers come to our store to enjoy leisure time and pursue a relaxed and enjoyable feeling. Therefore, the decoration in the store should focus on the bright colors close to nature, giving people a more relaxed feeling. For example, if you eat in the dining room, the fashionable and humanized tables and chairs will match the main environment, giving people a relaxed and comfortable' warm feeling'. Coupled with some exquisite knickknacks, customers are deeply impressed by small details.

Shop assistant service for relaxing relatives

No matter what industry, customers are the most important, not to mention the service industry, customers are God, so high-quality clerk service is also crucial. The clerk should establish an intimate and tacit relationship with the customer, and actively communicate with the customer during the business process, so that the customer has a close feeling and makes the customer have a good impression on the company and the clerk. This is a good way to cultivate a fixed number of customers.

We will unify the clothes of the shop assistants and train them to have a unified welcome slogan, be polite and modest, and serve with a smile.

Operating principle

Principle of honesty and trustworthiness. Treat consumers with courtesy, not deceiving, being friendly and hospitable. In addition, the quality of goods must be passed.

Smile service principle. The customer is God, and it will be a real feeling, so be polite, humble and respect each other.

The principle of mutual benefit. On the basis of honesty, we can achieve equality and mutual benefit between customers and customers, which not only achieves the purpose of our entrepreneurship, but also satisfies consumers.

market analysis

We plan to compete in the catering service industry, and believe that the development trend of this industry will be oriented towards environmental health, miniaturization and high quality.

With the improvement of modern people's living standard and the acceleration of life rhythm, the demand for various healthy foods is increasing in daily life, and healthy, green and fashionable foods and drinks are increasingly welcomed by people, which is unquestionable for the broad market prospect.

Although the market opportunity is in front of us, its market competition is also great, which is a very challenging market.

Cake shops, or fruit juice drinks and milk tea shops, are everywhere in Jiaxing.

However, for example, some old cake shops that have been stationed in the mainland for more than ten years, although they have a good reputation and customer base, their brands have accumulated over the years. And it only takes cakes as its main business project.

Another example is those tea shops and juice shops that are all over the street. They all take drinks as their main products.

Our competitors also include high-consumption coffee shops, which are mainly based on western-style catering and high-standard services, and are constantly expanding their own consumer groups.

In summary, most of them attract inherent consumers with a single product type, lacking the advantages of diversified merger, and many of them do not have a green and healthy concept. We will inject our ideas into this diversified market, actively explore and strive to update, and we will certainly be able to give full play to our advantages. We can make use of the market demand, create our own characteristics, use the high quality and elegant environment of products, and use the service close to nature to impress and win over customers. Build? Pure and sweet nature? , gradually improve the popularity, and then apply for brand patents, the implementation of brand joining, to achieve a chain form. We have our own brand value, and attract more franchisees, the greater the market share.