At the beginning of 20 16, in order to further meet the needs of consumers of different ages, RIO Rui' ao Cocktail launched two new pre-blended cocktail series products, namely, RIO 5 degree original flavor series and RIO 8 degree strong refreshing series. Both pre-mixed cocktails are based on vodka and blended with citrus juice. ?
Extended data:
Drinking trend
In the last century, the first bottle of pre-mixed cocktail was born in Britain, which created a million-dollar sales miracle in the following six months and quickly spread to every region of the world in just a few years. Nowadays, the pre-mixed cocktail market in China is also being swept by this fashion trend.
Over the years, in the most popular variety and film dramas at home and abroad, such as Why Shengxiao Mo, Doctor in a Stranger, Running Man, Everyday Up, etc., RIO Rui 'ao cocktails have frequently appeared, which has established a fashionable, trendy and relaxed super-popular image in consumers' minds, and can not help but give consumers a feeling that "fashionable people are drinking RIO".
RIO, which is held by stars all the time, also makes consumers gradually agree with RIO's fashion influence and are willing to follow their idols and drink the most popular star drinks, thus bringing this drinking trend into daily life.
Today, RIO Rui 'ao cocktail has become a fashionable drink sought after by young people all over the world, and "having a glass of RIO and making friends" is becoming a relaxed lifestyle. No matter whether it's a bar carnival or a Party gathering, there will be RIO Rui 'ao cocktails in places where young people haunt!
Baidu Encyclopedia-—RIO Rui 'ao Cocktail