Traditional time-honored brands win with craftsmanship
In the nine trading days just after its listing, Quanjude frantically pulled out eight daily limits, which made people crazy. Xing Ying, general manager of Quanjude Group, once revealed that all the 400 million yuan raised from the listing will be used to upgrade Quanjude’s supply and sales chain. At the same time, the electronic roast duck oven they developed will gradually be popularized in stores. As a result, the electronic roast duck stove has aroused a lot of criticism.
Some experts pointed out that the craftsmanship of Quanjude roast duck has been passed down for hundreds of years and is part of Quanjude’s traditional culture. It should be preserved. If all roast ducks are produced on industrialized assembly lines, obviously the cultural connotation contained in them will be great. discount.
“Automation and standardization are good things, but they are not the ‘Bible’ of every industry. The reason why Quanjude can sell a set at a high price of 198 yuan is that these roast ducks are hand-cooked works of art. , instead of industrial products mass-produced by machines. This is the same as handicrafts that are now popular," consumers said.
According to the survey, the key reasons why the public chooses time-honored brands to be passed down are: unique and mature craftsmanship (57.3%), rich cultural connotation (28.5%), and complete social integrity. Reputation and awareness (6.3%), representative services and products (5.2%), and continuous adoption of the latest technology (2.7%). 62.8% of those surveyed are worried that if they switch to electronic ovens, roast duck "will become a street fast food like KFC."
It is said that the roast duck there still maintains the traditional craftsmanship. The simmering oven technology focuses on nutrition
The time-honored brand Bianyifang has many famous roast ducks, such as simmering oven roast duck, crispy roast duck, etc. The one worthy of "bragging" is undoubtedly Professor Zhao Lin, China's chief nutrition expert in 2007. The joint testing results of the three parties serve as evidence to announce to the public that the nutritional analysis of Biianfang Vegetable Crispy Patented Oven Roast Duck is higher than that of traditional roast duck. Bianyifang used its patented vegetable-flavored oven-roasted duck to play the nutritional game and achieved a small marketing victory.
The relevant person in charge of Bianyifang said that the purpose of hiring nutrition consultants is to promise customers that Bianyifang not only pays attention to customers' dietary preferences, but also cares about their healthy diet. Vegetable Crispy Patented Roast Duck is a patented braised oven roast duck that can be made and sold only after strict training and training.
Professor Zhao Lin, a nutrition expert, researcher at the Nutrition Department of the People's Liberation Army General Hospital, and chief expert in health education of the National Ministry of Health, released a joint report between the "Trace Element Laboratory of the Nutrition Department of the People's Liberation Army General Hospital" and the "National Vegetable Engineering Technology Research Center" Nutritional analysis results of Biianfang’s innovative braised oven roast duck “Vegetable Crispy”: “The process of vegetable crispy roast duck makes the content of potassium, calcium and other mineral elements and trace elements such as manganese, iron and copper in the roast duck significantly higher than that of ordinary roast duck. The fat and calories in duck breast are significantly reduced, and the carbohydrate content is increased, but the protein content in roast duck is not affected. The comprehensive analysis results show that the cooking technology of vegetable crispy roast duck has changed in the process of 'Dingzhong Change'. , improving the health function of the food. The results of the free amino acid measurement showed that some amino acid components that affect the fishy smell of roast duck were significantly reduced, while the amino acid components that increase the aroma and umami taste were significantly increased.”
Through this nutrition. According to the appraisal, Bianyifang has labeled its roast duck as "environmental-friendly roast duck", the famous "healthy roast duck", "safe roast duck" and "nutritional roast duck". It is different from the roast duck produced by other companies and has its own brand characteristics. . The market segment is aimed at high-end people
Beijing Dadong Roast Duck Restaurant (formerly Beijing Roast Duck Restaurant) was established on April 28, 1985. In 2001, it was restructured from a state-owned enterprise. General Manager Dong Zhenxiang was nicknamed Da Dong by his friends, hence the name. Dadong Roast Duck Restaurant, which has always been positioned as a high-end restaurant, is also one of the main places for foreign guests to taste roast duck.
In 2007, two more plaques were added to the wall of the foyer of Beijing Dadong Roast Duck Restaurant: one is the "Five Diamond" restaurant plaque issued by the National Restaurant Review Committee, and the other is the "Five Diamond" restaurant plaque issued by the Beijing Municipal Tourism Bureau. Five-star" signs, these signs have won a place in the marketing battle for roast duck. The staff of Dadong Roast Duck Restaurant said that Beijing Dadong Roast Duck Restaurant is praised by foreigners who come to Beijing as a must-see attraction in the Beijing roast duck industry besides climbing the Great Wall and Sanlitun. It is a Beijing travel guide compiled by many foreigners. A place that is highlighted in .
Beijing Dadong Roast Duck Restaurant focuses on cultural marketing, writes cultural articles, and insists on following its own high-end route.
Sitting down at Dadong Roast Duck Restaurant, looking around, the walls evolved from the window lattice of the Ming and Qing imperial palaces. The workmanship is classic and elegant, and the copper nails inlaid in it are elegant and generous. The smoke-colored table skirt and bright yellow tablecloth perfectly interpret the fabric art in traditional Chinese culture without being cliché. Especially the bright yellow Chinese knots on the dining chairs become the finishing touch in the restaurant.
Outside the window of the restaurant, there are green bamboo leaves and tall bamboo branches. In the leisurely way, you feel like you are an elegant scholar in the bamboo forest among the green mountains and green waters. Dining in such an elegant environment is no longer something that can only be achieved by "beautiful dishes and delicious food" The artistic conception expressed. The comfortable and elegant dining environment, the ingenious combination of the essence of traditional culture and modern art form the fashionable and cultural environment of Dadong Roast Duck Restaurant.