From the consumption point of view, with the change of people's living consumption structure, the staple food rice has gradually changed into non-staple food, the per capita demand for rice rations has continued to decline, and the consumption of rice has decreased year by year. However, feed and industrial consumption are increasing year by year, and overall, the consumption of rice is still on the rise. In 20 19, the total rice consumption in China was194 million tons, an increase of 800,000 tons or 0.4 1% compared with the previous year. In the same period, the rice output was 2.1000 million tons, and the problem of surplus was obvious. National rice balance in 20 19 140 1 10,000 tons.
Among many high-end rice categories, "Stabilizing Sugar Rice" and "Reducing Sugar Rice" are the star players, and their prices generally exceed 100 yuan/kg. This kind of rice has a high content of resistant starch, and its blood sugar is relatively stable after eating. It can also lower blood sugar after long-term consumption, especially suitable for middle-aged and elderly people with diabetes or pregnant women who need to control their blood sugar.
Because the price of high-end rice is relatively high and the production benefit is better than that of low-end rice with disorderly competition, the enthusiasm of processing enterprises to produce high-end rice is also increasing, which provides favorable soil for excellent rice brands. In recent years, rice brands such as Beidahuang, Arowana, Fulinmen, China Resources Wufeng and Sunflower Sunshine have begun to emerge.
National brands such as Jinjian, Arowana, Fulinmen occupy large supermarkets such as Wal-Mart and RT Mart. On the other hand, it has an early layout in the Internet and new retail channels. There are many types of rice products. Arowana, for example, owns many products, such as Subei rice, Panjin rice, Long-grain fragrant rice, Daoxiang Gong Mi and Wuchang base original fragrant rice, with prices ranging from 29.9 yuan /5kg to 89.9 yuan /5kg. Although these enterprises face the national market, they have great influence on the local rice brand market.