Later, it was diluted and sold as a drink! ! !
At that time, the first drink others had was "another drink" anyway.
I briefly described it and saw it on TV before! ! !
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Just found the specific introduction from the Internet:
The development history of coca-cola
Coca-Cola was invented by john pemberton, a pharmacist in Atlanta, Georgia, USA. 1886 He invented a cough syrup in his backyard and took it to the nearby Jieke pharmacy for sale. 1887 In a lucky accident, someone mixed syrup with carbonated water, and today's well-known Coca-Cola was born.
Robinson is an accountant in pemberton and a classical calligrapher. He named the drink invented by pemberton "Coca Cola", which was loud and easy to remember, and he also wrote it in beautiful fonts. This trademark font has been used to this day. When Coca-Cola was first born, it sold only nine cups at 5 cents each on the first day, and earned only 50 dollars in the first year of business, which was not enough for advertising.
1888, when pemberton died, another businessman, Yue Se Gandura, bought the formula and all his business, and sold the formula all over the United States within five years. 1892, Elsa Candler obtained the formula and ownership of Coca-Cola for $2,300, and established the Coca-Cola Company. Coca-Cola 1908 entered Asia and sold in the Philippines. 1923, robert wood Ralph of Atlanta became the president, which opened another important new era for Coca-Cola.
Today, Coca-Cola Company is the largest beverage manufacturer and distributor in the world, with four of the five best-selling beverages in the world: Coca-Cola, Diet Coca-Cola, Sprite and Fanta, and its products exceed 65,438+000. At present, consumers in nearly 200 countries around the world enjoy more than 65438+ billion cups of Coca-Cola products every day.
Coca-Cola's Marketing Culture
The person who really makes Coca-Cola the best-selling beverage in the world is robert wood Rafe. The marketing concept he established was "Let people all over the world drink Coca-Cola". During World War II, the war affected the American national economy and put Coca-Cola in trouble. Woodruff got an important message from his former classmates at the front. When he learned that the soldiers at the front line liked Coca-Cola very much, his heart suddenly lit up: the local people can naturally drink this drink, so there are two consumer groups: one is the soldiers at the front line; The second is local consumers. Woodruff first launched a propaganda offensive, publicly publicized that Coca-Cola was no less important to frontline soldiers than bullets, and personally formulated a propaganda outline: Coca-Cola must be closely linked with the battlefield life of frontline soldiers, stimulate the desire of drinkers with enthusiastic language, and clearly write out the influence of drinks on victory. He ordered three first-class propagandists to draft a publicity outline. After several revisions, he condensed the 50,000-word propaganda draft into 20,000 words, and with selected photos, compiled a set of colorful and illustrated brochures, entitled "Letter from the Front" and "Warrior's Wish", entitled "The Importance of Completing the Hardest Combat Task and Rest". The pamphlet emphasizes that soldiers' lives should be adjusted as much as possible in intense battles. When a soldier is tired and thirsty after completing the task, what he needs most is to drink a bottle of Coca-Cola. The publicity campaign has achieved excellent results. Finally, even the U.S. Department of Defense has publicly announced that no matter where American troops are stationed in any corner of the world, every soldier must be able to drink a bottle of Coca-Cola for 5 cents. The Ministry of National Defense will give full support to all equipment and funds for this supply plan. In order to realize this promise, many local Coca-Cola employees were unfortunately killed on the battlefield.
Woodruff's propaganda offensive and marketing strategy soon achieved great success, and the name of Coca-Cola soon spread all over the world. A bottle of ordinary water is only 99.7% sugar and water at best. Why can it become a bottle of water to conquer the world? What is its best-selling "secret" in a hundred years? Woodruff is an extremely shrewd business wizard. He understands the influence of culture on people. Without the promotion of profound cultural forces, it is impossible to firmly and permanently grasp consumers. He recruited high-level psychologists, sociologists, psychoanalysts and various art designers. Use all available advertising media and cultural means. He put forward three principles of advertising: pleasing to the eye, concise and powerful, and giving people a refreshing feeling. He must personally check and review every advertisement. Let the advertisement "make the public feel fresh, and then yearn for and be fascinated, and at the same time make the competitors impeccable". Woodruff not only invested huge energy in the quality of advertisements, but also made decisive decisions and invested a lot of money in advertisements. 19 1 1 year, the advertising fee of Coca-Cola is as high as 1 million dollars, and it will increase to 1 941million dollars by1year. In 2000, it reached 1958 USD, doubled to 40 million USD and reached1900,000 USD.
It is said that there are elements that reduce sexual desire in wartime. In order to prevent accidents of the occupying forces! So it occupied the military market of World War II.
References:
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