Log in to shopee Shrimp Backstage and click Shop Settings in the lower left corner of the page. Click Shop Settings in the menu bar on the left side of the page again and click Language Switching. You can choose Simplified Chinese here. Each site is different. Simply put, you can switch the background language to Chinese after clicking.
Localization strategy:
Most of Shopee executives have lived in Southeast Asia for decades and have a deep understanding of the Southeast Asian market.
Recruit and train local talents, and reach a benign talent training echelon in the local area.
Shopee makes localization plans according to the characteristics of each market to meet the needs of local consumers. Shopee launched Ramadan promotion activities in Indonesia and Malaysia to promote drainage, and the two markets ushered in the annual traffic peak. Shopee has established seven App services and seven markets.