1. Refuse to roll, low price for the king

3 yuan an ice cream, 4 yuan a cup of lemonade, for the "ghetto girl", with Honey Snow Ice City is equal to half of the joy of summer.

Honey Snow's price advantage comes from a perfect supply chain system. In cooperation with the fruit production area and tea production area, the factory is built in the production area, skipping the intermediate links and saving costs; the raw materials are almost all processed semi-finished products such as milk tea powder, ice cream powder, coffee powder, fruit concentrate, etc., which greatly improves the efficiency; and the self-built warehousing and logistics center ensures that the distribution is completed in the fastest possible time.

In the other tea drink brands with high-grade materials non-stop inside the roll, honey snow ice city with the ultimate cost-effective to win a large number of users goodwill, but also for their own absolute advantage.2021, the number of honey snow ice city stores has exceeded 20,000, becoming one of the largest stores in the domestic chain of tea drink brands, small but eye-catching distribution of stores is dense, and is often the door to the market.

2. Strengthening the "Snow King" IP, creating a super symbol

Because the theme song is so popular, the protagonist of the MV "Snow King" has gained a lot of attention from fans, and after repeated appearances in the circle, Honey Snow Ice City announced that the "Snow King" has become one of the largest tea drink brands in China. After repeated appearances, Honey Snow Ice City announced "Snow King" as the brand's "sole global spokesperson for life" and successfully molded "Snow King" into a ubiquitous brand IP symbol.

"Snow King" is the brand image of Honey Snow Ice City officially launched in 2018, after the birth of "Snow King", Honey Snow Ice City has carried out a comprehensive upgrading and remodeling around the image of Snow King from the decoration of the stores to the product packaging. In order to form a strong brand memory in the minds of consumers, Honey Snow Ice City also launched a variety of IP peripherals, mugs, cell phone holders, canvas bags, etc., and even the store's lucky cat has been changed to look like the Snow King.

Honey Snow Ice City pays great attention to the creation of the "Snow King" IP, and has always been a unified image and stable style of painting in front of the public. Not only do they frequently go out and interact with passers-by offline, but also create animated mini-theaters, various brainwashing songs, ghost videos and emoticons online, etc., always playing with users and deepening their impression of the brand's IP with a unified image and a stable style of painting.

3. Topical marketing to harvest the heat

Honey Snow Ice City has always been good at topical marketing. Not long ago, in order to promote the mulberry series of new products, Honey Snow Ice City cleverly take advantage of the high temperature of summer attributes, so that the snow king directly "blackened" into "charcoal king", through interaction with netizens to play terrier, earned the topic of traffic, triggering the network heat.

When Starbucks became a target because of the incident that drove away the police, Honey Snow Ice City pulled up a banner in the store "Ming Han": Honey Snow Ice City welcome the police on duty to rest in the store, both rubbing the heat and won a wave of goodwill.