(1) display security
For unsafe goods (beyond the shelf life, with poor freshness, scars and bad taste) placed in supermarkets, it is necessary to ensure the stability of the display and ensure that the goods are not easy to fall off. Containers and spare parts should be used appropriately and thoroughly managed to give customers a sense of cleanliness.
(2) The display is easy to watch and choose.
Under normal circumstances, it is easiest to watch with the eyes down 20 degrees. The average human vision is from 1 10 degrees to 120 degrees, and the visual width range is1.5m-2m. When shopping on foot in the store, the visual angle is 60 degrees and the visual range is1m. In addition to height and width, in order to make goods easy to watch, such as in large supermarkets, the classification of goods is also very important.
▲ According to different categories-a general method to shorten the time for selecting goods.
▲ According to different materials-according to different raw materials.
▲ Press different recipes-the method used when providing cooking recipes.
▲ According to different activities-it can be divided into mid-year fixed activities and regional activities.
▲ According to different functions-according to low-calorie foods and healthy foods.
▲ According to different seasons-the method of setting up counters by classifying goods with strong seasonality.
▲ The method of selling goods together according to different prices, such as 100 yuan, and different price bands.
▲ According to different colors-through color adjustment, highlight the goods and promote sales.
▲ According to the principle of interrelated use-the method of selling different goods together.
(3) Accessibility and easy replacement of the display.
When customers buy goods, they usually take the goods in their hands and confirm them from all angles before deciding whether to buy them. Of course, sometimes customers will put back the goods they have got. If the goods on display are not easy to take and put back, perhaps the opportunity to sell the goods will be lost just because of this.
Feel good display should achieve the following points:
(1) clean feeling
Don't display the goods directly on the floor. Under no circumstances can you put the goods directly on the floor and pay attention to removing rust and stains from the shelves. Clean in a planned way. Channels and floors should also be cleaned from time to time.
② sense of freshness
Ensure the good quality of goods, which is longer than the shelf life and closer to the production date. Ensure that the goods are free of dust, scars and rust. Make the front of the goods face the customers. POP, which improves the charm of goods, is also an important factor.
③ freshness
In line with seasonal changes, different promotional activities make the store full of changes and constantly create novel store layout. Seasonal decorations. Set up a description billboard related to commodities, and display related commodities in a centralized manner. Render the shopping atmosphere through lighting and music. Deduct the real life scene of using goods. Demonstrate practical ways to promote sales.
(4) provide information and persuasive stores.
The information provided to customers through vision is very needed, and customers get information from the displayed goods; The height, location, arrangement, billboards, POP, etc. of the display can not be ignored for a store.
⑤ Display cost problem
In order to improve profitability, we should consider: selling goods with high quality, high price and high profitability with best sellers. The display of related goods: timeliness, reducing the cost of containers and spare parts. At the same time, we should improve efficiency and prevent the loss of goods.
(4) the economic principle of exhibition.
(1) the key position of the display should be the goods with high turnover rate and high gross profit.
(2) related goods display must be close to.
(3) the best-selling goods must be arranged in the golden section of the active line.
(4) commodity classification instructions must be clear.